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This is an archived copy of the 2014-15 catalog. To access the most recent version of the catalog, please visit http://catalog.utexas.edu/.

Marketing

Master of Science in Marketing
Doctor of Philosophy

For More Information

Campus address: College of Business Administration Building (CBA) 7.202, phone (512) 471-1126, fax (512) 471-1034; campus mail code: B6700

Mailing address: The University of Texas at Austin, Graduate Program, Department of Marketing, 1 University Station B6700, Austin TX 78712

E-mail: mktphd@mccombs.utexas.edu

URL: http://www.mccombs.utexas.edu/Departments/Marketing/Academic-Programs/PhD.aspx

Facilities for Graduate Work

The physical facilities, computing systems, and research centers that support graduate work in the McCombs School are described in the Business Administration section under Facilities for Graduate Work . Of particular relevance to marketing students are the McCombs School Behavioral Research Laboratory and the Center for Customer Insight and Marketing Solutions, which works to develop pragmatic, market-relevant management knowledge, skills, and experience.

Areas of Study

Graduate work in marketing is offered in the following areas: buyer behavior, marketing management, and quantitative methods.

Graduate Studies Committee

The following faculty members served on the Graduate Studies Committee in the spring semester 2013.

Mark I Alpert
Susan M Broniarczyk
Eli P Cox III
William H Cunningham
Jade S Dekinder
Jun A Duan
Andrew D Gershoff
Kate Gillespie
Linda L Golden
Ty Henderson
Wayne D Hoyer
Julie R Irwin
Vijay Mahajan
Leigh M McAlister
Robert A Peterson
Rajagopal Raghunathan
Raghunath S Rao
Garrett P Sonnier
Rajashri Srinivasan
Frenkel Ter Hofstede
Ying Zhang

Admission Requirements

Admission to the program is extremely competitive. Admission decisions are made by the Doctoral Admission Committee and are based on a balanced consideration of multiple factors, including academic credentials, test scores, work experience, personal statement, and letters of recommendation.


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