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PGS 386M PGS 386M. Pharmaceutical Industry and Marketing. 3 Hours.

Subjects include the structure, size, and regulation of the pharmaceutical industry, including good manufacturing practices; drug development, pricing, marketing, and channels of distribution; and issues that impact the drug development industry, including generic drug competition, patent life, active ingredient importation and finished drug product importation, drug counterfeiting and safety concerns, direct-to-consumer advertising, and the drug approval process. Three lecture hours a week for one semester. Prerequisite: Graduate standing and consent of instructor.