Department of Marketing

International Business: I B

Lower-Division Courses

Upper-Division Courses

I B 320F. Foundations of International Business.

Restricted to non-McCombs School of Business majors. Fundamentals of international trade and the international economy; international dimensions of several functional areas of business, including management, marketing, finance, and human resource management; theoretical, institutional, and functional foundations of international business. Three lecture hours a week for one semester. May not be counted toward the Bachelor of Business Administration degree. Only one of the following courses may be counted: Economics 339K, European Studies 348 (Topic 2: International Trade), International Business 320F or 350. Prerequisite: Upper-division standing.

I B 140S, 240S, 340S, 440S, 540S, 640S, 740S, 840S, 940S. Topics in International Business.

This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office or the school's BBA Exchange Programs. Credit is recorded as assigned by the study abroad adviser in the Department of Marketing. University credit is awarded for work in an exchange program; it may be counted a coursework taken in residence. May be repeated for credit when the topics vary.

I B 350. International Trade.

Same as European Studies 348 (Topic 2). Study of the principles, policies, and problems of the international exchange of goods and investments. Three lecture hours a week for one semester. Only one of the following may be counted: Economics 339K, European Studies 348 (Topic 2), International Business 320F, 350. Prerequisite: Upper-division standing.

I B 372. Seminar in International Business.

Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Upper-division standing; additional prerequisites vary with the topic.

Topic 1: International Marketing.
Topic 2: Business in Emerging Markets. Same as Latin American Studies 322 (Topic 9: Business in Emerging Markets) and Middle Eastern Studies 341 (Topic 2: Business in Emerging Markets). Only one of the following may be counted: International Business 372 (Topic 2), Latin American Studies 322 (Topic 9), Middle Eastern Studies 322K (Topic 4: Business in Emerging Markets), 341 (Topic 2).
Topic 3: Managing the Global Corporation.
Topic 4: Competing with the Japanese.
Topic 5: Business in Latin America.
Topic 6: Business German. German 356W and International Business 372 (Topic 6) may not both be counted. Additional prerequisite: German 312K or 312V with a grade of at least C-, or appropriate score on the placement test.
Topic 7: Advanced Business German. Designed for students who have taken German 328. Taught in German. Normally meets with German 336W. German 336W and International Business 372 (Topic 7) may not both be counted. May be counted toward the international business elective requirement. Additional prerequisite: Three courses beyond German 506, or equivalent credit on the placement test.
Topic 8: Business Spanish. International Business 372 (Topic 8) and Mexican American Studies 350 may not both be counted. Additional prerequisite: Spanish 327G.
Topic 9: Business French. Taught in French. Additional prerequisite: French 320E and one additional upper-division French course, or consent of instructor.

I B 378. International Business Operations.

Restricted to students in a business major. Establishment and conduct of international business operations: trade, investments, branch and subsidiary management, intermediary functions; case studies in international enterprise. Three lecture hours a week for one semester. Prerequisite: Upper-division standing; at least seventy-five semester hours of coursework, including Economics 339K or International Business 350; and credit or registration for one of the following: Accounting 353J, 366P, Business Administration 353, 353H, Finance 353, 366P, Management 353, 366P, 367P, Management Information Systems 353, 366P, Marketing 353, 366P, Operations Management 353, 366P.

I B 179C, 379C. Independent Research in International Business.

Restricted to students in a business major. Conference course. Only two of the following may be counted toward the Bachelor of Business Administration: Accounting 179C, 379C, Business, Government, and Society 179, 379, Finance 179C, 379C, International Business 179C, 379C, Legal Environment of Business 179, 379, Management 179C, 379C, Management Information Systems 179, 379, Marketing 179C, 379C, Operations Management 179, 379, Real Estate 179C, 379C, Risk Management 179, 379. Prerequisite: Eighteen semester hours of coursework in business and economics, six of which must be upper-division; International Business 350 with a grade of at least C-; and consent of instructor. A student registering for this course must obtain written approval from the department chair's office, on forms provided for that purpose, before the first meeting of the course.

Marketing: MKT

Lower-Division Courses

Upper-Division Courses

MKT 320F. Foundations of Marketing.

Restricted to non-McCombs School of Business majors. Introduction to basic concepts and terminology in marketing: the process of developing marketing strategy, the role of marketing activities within the firm, external influences that affect the development of marketing strategy, and basic analytical tools appropriate to marketing decision making. Three lecture hours a week for one semester. Marketing 320F and 337 may not both be counted. May not be counted toward the Bachelor of Business Administration degree. Prerequisite: Upper-division standing.

MKT 337. Principles of Marketing.

Restricted to students in a business major. Designed to expand understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Three lecture hours a week for one semester. Marketing 337 and 337H may not both be counted. Offered on the letter-grade basis only. Prerequisite: Credit or registration for Business Administration 324 or 324H; and credit or registration for Statistics 309 or 309H.

MKT 337H. Principles of Marketing: Honors.

Restricted to students admitted to the McCombs School of Business Honors Program. Designed to expand understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Three lecture hours a week for one semester. Marketing 337 and 337H may not both be counted. Offered on the letter-grade basis only. Prerequisite: Credit or registration for Accounting 312H, Business Administration 324H, Economics 304K and 304L, and Statistics 309 or 309H.

MKT 338. Promotional Policies.

Restricted to students in a business major. Analysis of the use of promotional methods in marketing: advertising, personal selling, sales promotion, and indirect promotion; their social and economic consequences; their coordination and relationship to other business functions. Three lecture hours a week for one semester. Prerequisite: Marketing 337 or 337H.

MKT 140S, 240S, 340S, 440S, 540S, 640S, 740S, 840S, 940S. Topics in Marketing.

This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office or the school's BBA Exchange Programs. Credit is recorded as assigned by the study abroad adviser in the Department of Marketing. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. May be repeated for credit when the topics vary.

MKT 353. Internship in Marketing and International Business.

Restricted to students in a business major. Focuses on students' career goals through academic discussion and evaluations, while placing students in professional internships with public and private enterprises. Internship and discussion hours to be arranged. Only one of the following may be counted toward the Bachelor of Business Administration: Accounting 353J, Business Administration 353, 353H, Finance 353, Management 353, Management Information Systems 353, Marketing 353, Operations Management 353. May not be counted toward the student's major requirement. Offered on the pass/fail basis only. Prerequisite: Completion of forty-five semester hours of college coursework and consent of the departmental internship coordinator.

MKT 460. Information and Analysis.

Restricted to students in a business major. The development and analysis of information for marketing management sources. Three lecture hours and one discussion hour a week for one semester. Prerequisite: Marketing 337 or 337H, and Statistics 309 or 309H.

MKT 363. Professional Selling and Sales Management.

Restricted to students in a business major. Policies, operation, coordination, and control of personal selling activities in marketing organizations. Three lecture hours a week for one semester. Prerequisite: Marketing 337 or 337H.

MKT 366P. Marketing Practicum.

Restricted to students in a business major. Students apply skills in their major area and focus on additional project management skills through group projects conducted in a professional setting. Students may work with a private or a public enterprise. The equivalent of three lecture hours a week for one semester. Prerequisite: Completion of forty-five semester hours of coursework, Marketing 337 or 337H, and consent of instructor.

MKT 370. Marketing Policies.

Restricted to students in a business major. A capstone course focusing on case studies of advanced marketing problems, including analysis of markets, promotional planning, pricing, and distribution coordination. Designed to help the student develop a comprehensive understanding of marketing policy and strategy formulation. Three lecture hours a week for one semester. Prerequisite: Ninety semester hours of college coursework, including Marketing 460; credit or registration for one of the following: Accounting 353J, 366P, Business Administration 353, 353H, Finance 353, 366P, Management 353, 366P, 367P, Management Information Systems 353, 366P, Marketing 353, 366P, Operations Management 353, 366P; and six additional semester hours of elective coursework in marketing.

MKT 370K. Retail Merchandising.

Restricted to students in a business major. Designed to familiarize the student with all the activities associated with the sale of goods and services for final consumption and to provide an overview of the decisions involved in merchandising and management, including factors that influence and determine those decisions. Three lecture hours a week for one semester. Prerequisite: Marketing 337 or 337H.

MKT 372. Marketing Seminar.

Restricted to students in a business major. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Marketing 337 or 337H; additional prerequisites vary with topic.

Topic 1: Market Area Decisions.
Topic 2: Consumer Behavior.
Topic 3: Implementing Marketing Concepts. Implementation of marketing concepts in a real-world setting through participation in marketing projects with area companies. Additional prerequisite: Consent of instructor.
Topic 4: Global Marketing. May be used in place of International Business 372 in fulfilling the requirements of the major in international business.

MKT 179C, 379C. Independent Research in Marketing.

Restricted to students in a business major. Conference course. Only two of the following may be counted toward the Bachelor of Business Administration: Accounting 179C, 379C, Business, Government, and Society 179, 379, Finance 179C, 379C, International Business 179C, 379C, Legal Environment of Business 179, 379, Management 179C, 379C, Management Information Systems 179, 379, Marketing 179C, 379C, Operations Management 179, 379, Real Estate 179C, 379C, Risk Management 179, 379. Prerequisite: Eighteen semester hours of coursework in business and economics, six of which must be upper-division; Marketing 337 or 337H with a grade of at least C-; and consent of instructor. A student registering for this course must obtain written approval from the department chair's office, on forms provided for that purpose, before the first meeting of the course.