Marketing
Marketers provide the link between businesses that have goods and services to sell and customers who want to purchase them. The marketing process involves a variety of activities, including research, strategic planning, product development, sales management, and marketing communications. Because the opportunities in the profession are diverse, the marketing degree program allows students to specialize in areas in which they have the strongest interest, while offering them a solid background in the concepts of marketing and business. A marketing degree can lead to a career in such areas as sales management, retail merchandising and management, marketing management, marketing research, and promotional strategy and management.
The requirements of this program are:
- The Core Curriculum requirements and the BBA Degree Requirements .
- International Business 350, Marketing 460 (bears the quantitative reasoning flag), and 370 (bears the writing flag)
- Nine semester hours chosen from Marketing 338, 340S, 363, 366P (may be used as an elective to satisfy the internship requirement, but not both), 370K, and 372.
- Additional elective coursework, if necessary, to provide a total of at least 120 semester hours.