Degree Requirements

Master of Science in Marketing

The Master of Science in Marketing degree is offered only to students who are enrolled in the doctoral program in marketing. This degree is offered in three options: with thesis, with report, and without thesis or report. The thesis option requires at least thirty semester hours of credit; the report option, at least thirty-three hours; and the option without thesis or report, at least thirty-six hours. All coursework must be logically related, and the student’s entire program must be approved by the graduate adviser.

Doctor of Philosophy

To be admitted to candidacy for the doctoral degree, the student must (1) fulfill the core course requirements in marketing and research methods; (2) satisfy the first-year summer paper requirement; (3) complete course requirements in the area of specialization; (4) pass a written comprehensive exam by the end of the second year in the program; and (5) select a dissertation topic and dissertation committee. The student then submits a dissertation proposal for committee approval, conducts dissertation research, completes dissertation coursework, and defends the final dissertation research before the dissertation committee. A well-prepared student generally completes the program in four to five years.