This is an archived copy of the 2014-16 catalog. To access the most recent version of the catalog, please visit http://catalog.utexas.edu/.

Advertising

Master of Arts
Doctor of Philosophy

For More Information

Campus address: Belo Center for New Media (BMC) 4.338, phone (512) 471-1101, fax (512) 471-7018; campus mail code: A1200

Mailing address: The University of Texas at Austin, Graduate Program, Department of Advertising,
1 University Station A1200, Austin TX 78712

E-mail: gradvertising@austin.utexas.edu

URL: http://advertising.utexas.edu/

Facilities for Graduate Work

In addition to the extensive library and computer resources available on the campus, certain special resources provide support for graduate work in advertising.

Classrooms and laboratories devoted to research and creative work in advertising include a copy and layout studio equipped with the latest computer technology for advertising design and production; the Advertising Library, containing Clio award–winning commercials from 1960 to the present and creative advertising texts and periodicals; the Advertising Conference Room, equipped for client and research presentations; and the Enviro Media Student Lounge.

Graduate Studies Committee

The following faculty members served on the Graduate Studies Committee in the spring semester 2013.

Ronald B Anderson
Lucinda Jane Atkinson
Neal M Burns
Vincent Joseph Cicchirillo
Angeline Grace Close
Isabella C Cunningham
Minette E Drumwright
Anthony David Dudo
Matthew Eastin
Lee Ann Kahlor
Wei-Na Lee
Robert Joel Lewis
Brad Love
Michael S Mackert
John H Murphy
Patricia A Stout
Kevin D Thomas
Gary B Wilcox

Admission Requirements

The entering student must hold a bachelor’s degree from an accredited institution. All students must complete the following coursework prior to the first semester of enrollment: a basic marketing course and a basic statistics course.