This is an archived copy of the 2020-21 catalog. To access the most recent version of the catalog, please visit http://catalog.utexas.edu/.

Marketing

Master of Science in Marketing
Doctor of Philosophy

For More Information

Campus address: College of Business Administration Building (CBA) 7.202, phone (512) 471-1128, fax (512) 471-1034; campus mail code: B6700

Mailing address: The University of Texas at Austin, Graduate Program, Department of Marketing, 2110 Speedway Stop B6700, Austin TX 78712

PhD program E-mail: mktphd@mccombs.utexas.edu

PhD program URL: https://www.mccombs.utexas.edu/Departments/Marketing/Marketing-PhD

MSM program email: texasmsm@mccombs.utexas.edu

MSM program URL: http://www.mccombs.utexas.edu/msm

Facilities for Graduate Work

The physical facilities, computing systems, and research centers that support graduate work in the McCombs School are described in the Business Administration section under Facilities for Graduate Work. Of particular relevance to marketing students are the McCombs School Behavioral Research Laboratory and the Center for Customer Insight and Marketing Solutions, which works to develop pragmatic, market-relevant management knowledge, skills, and experience.

Areas of Study

Graduate work in marketing is offered in the following areas: consumer behavior, marketing strategy, and quantitative marketing.

Graduate Studies Committee

The following faculty members served on the Graduate Studies Committee (GSC) in the spring 2020 semester.

Stephen J Anderson
Susan M Broniarczyk
William H Cunningham
Jason A Duan
Andrew D Gershoff
Kate Gillespie
Linda L Golden
Ty Thomas Henderson
Sebastian Hohenberg
Wayne D Hoyer
 Amit Kumar
Kathleen T Li
Vijay Mahajan
Leigh M McAlister
Robert A Peterson
Rajagopal Raghunathan
Raghunath S Rao
Garrett P Sonnier
Rajashri Srinivasan
Adrian F Ward

Admission Requirements

Admission to the PhD and MS in Marketing programs is extremely competitive. Admission decisions are made by the Doctoral Admission Committee and MS in Marketing Admission Committee respectively and are based on a balanced consideration of multiple factors, including academic credentials, test scores, work experience, personal statement, and letters of recommendation. Students must enter the MS in Marketing Option III program in the summer semester. Applicants admitted to the MS in Marketing Option III program will be required to submit a nonrefundable pre-enrollment tuition fee to secure enrollment in the program.