Graduate Courses

The faculty has approval to offer the following courses in the academic years 2019–2020 and 2020–2021; however, not all courses are taught each semester or summer session. Students should consult the Course Schedule to determine which courses and topics will be offered during a particular semester or summer session. The Course Schedule may also reflect changes made to the course inventory after the publication of this catalog.

International Business: I B

I B 191, 291, 391. Directed Studies in Global Management.

Global business practices studied through lectures on campus and trips to international partner schools. One and one-half lecture hours a week for one semester, and thirty hours of fieldwork abroad. Students may count more than three hours of credit only when the work is completed in different locations. May be repeated for credit. Offered on the letter-grade basis only. Prerequisite: Graduate standing.

I B 395. Seminar: International Trade.

Study of contemporary topics in international trade and investment theories, policies, and problems. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Offered on the letter-grade basis only. Prerequisite: Graduate standing; some topics also require consent of instructor.

Topic 1: Global Strategic Management. The changing global business environment and the ways multinational corporations compete in this environment. Case studies and readings, followed by a global management computer simulation. Offered on the letter-grade basis only.
Topic 2: International Trade and Investment. The basis for international trade, foreign exchange determination, balance of payments, and international trade and investment policy. Macro-level aspects of the international economy, which provide the basis for the functioning of the global economy. Offered on the letter-grade basis only.
Topic 3: Global Business Operations. Overview of management in a multinational context, focusing on the multinational corporation; the economic, political, and social environments in which it operates; and its basic managerial concerns with finance, management, marketing, and personnel. Includes an international operations computer simulation. Offered on the letter-grade basis only.
Topic 4: Business in Developing Countries. The traditional challenges to business in developing countries and the new challenges of market liberalization. Similarities and differences among countries and regions. Offered on the letter-grade basis only.
Topic 5: Business in Japan. Comprehensive examination of macro-level and micro-level issues involved in conducting business in Japan and in competing with the Japanese in the global marketplace. Macro-level issues include government industrial policy, interfirm relationships, and United States-Japan trade relationships; micro-level issues include management style, foreign expansion strategy, research and development strategy, and distribution practices. Offered on the letter-grade basis only.
Topic 6: International Marketing Management. An overview of international marketing, with emphasis on the multinational corporation. Subjects include the changing international environment, researching and entering foreign markets, and the marketing mix in international marketing. Offered on the letter-grade basis only.
Topic 7: International Operations and Management. International Business 395 (Topic: Internatl Operations and Mgmt) and 395 (Topic 7) may not both be counted. Offered on the letter-grade basis only.

Marketing: MKT

MKT 282, 382. Analysis of Markets.

Introduction to the data and tools used to analyze the business environment and enable marketing decision making. Uses real world data and problems to evaluate strategic market opportunities and assess the impact of marketing decisions in the marketplace. Discusses analytical and empirical tools that address strategic issues of market sizing, market selection, and competitive analysis, as well as product management, customer management, and marketing function management decisions. For 282, four lecture hours a week for half a semester; for 382, three lecture hours a week for one semester. May be repeated for credit when the topics vary. Offered on the letter-grade basis only. Prerequisite: Graduate standing.

Topic 1: Market Area Analysis. Same as Geography 394C. Same as Geography 394C. Conceptual and methodological aspects of analyzing the geographical dimensions of demand. Students complete a field project in which they apply concepts and techniques to the analysis of a problem. Offered on the letter-grade basis only.
Topic 2: Analytical Methods in Marketing. Basic analytical techniques that are used to improve market-oriented decisions: brand-switching, linear programming applications in advertising, competitive bidding, distribution and location models, conjoint measurement, and multivariate data analysis for strategy formulation. The course stresses the use of the models to deal with marketing variables and problems and the acquisition of relevant data. Case analyses and projects. Offered on the letter-grade basis only.
Topic 3: Business and Public Policy. Provides a historical framework in which to study key issues in contemporary government and business relations in the United States and, to a limited extent, in other countries. Settings range from the Depression and the New Deal to more recent periods of social regulation of business; topics range from the role of the international oil companies to the deregulation of the airlines. Offered on the letter-grade basis only.
Topic 4: Strategic Marketing. Strategic marketing decisions made at the corporate and business-unit levels, and organizational issues that affect the formulation and implementation of marketing strategy; an experiential course, taught primarily through the case method and a marketing strategy computer simulation game. Offered on the letter-grade basis only.
Topic 5: Current Topics in Consumer Marketing. Reasons for the shift in allocation from advertising to promotion, and implications of this shift for the structure of packaged-goods marketing. Offered on the letter-grade basis only.
Topic 6: Buyer Behavior in Global Markets. The application of marketing strategy and buyer behavior principles in the global environment. Offered on the letter-grade basis only.
Topic 7: Industrial Marketing. Concepts, theories, and models from industrial marketing strategy provide the foundation for case analyses of a variety of technology-intensive firms, primarily in electronics, data processing, and pharmaceuticals. Offered on the letter-grade basis only.
Topic 8: Product Policy and Tactics. Tactical and strategic product decisions, with emphasis on the former. Consumer goods, with some attention to the marketing needs of industrial products and service industries; decisions about a firm's product portfolio. Uses case analyses and personal computer-oriented analytical exercises. Offered on the letter-grade basis only. Additional prerequisite: Completion of Master of Business Administration core courses.
Topic 9: Marketing Strategy for Small Business. Basics of marketing strategy and marketing plan development; students develop such a plan for a beginning business. Offered on the letter-grade basis only.
Topic 11: Quality and Competitiveness. The globalization of competition, the challenge to the United States position in the world economy, and the total quality management movement as a competitive response. Offered on the letter-grade basis only.
Topic 12: Customer Strategy. External resources for competitiveness, such as customer relationships that can help deliver superior quality and drive down costs. The course brings together experienced managers and students who have interned with them to explore issues underlying total quality in marketing. Offered on the letter-grade basis only. Additional prerequisite: Completion of an instructor-approved internship.
Topic 13: Pricing and Distribution Channel Strategies. Analysis of distribution and pricing decisions, factors that influence these decisions, and the role of pricing and distribution in the formulation of marketing strategy. Lecture/discussions, cases, and group projects. Offered on the letter-grade basis only.
Topic 14: Marketing of Services. Organizations that market services rather than goods; differences between tangible goods and services; unique service-marketing problems and opportunities. Offered on the letter-grade basis only.
Topic 15: Marketing High-Tech Products. The forces driving competition in industrial markets, with emphasis on technological products. This course focuses on honing students' analytical skills for leveraging marketing decision making. Offered on the letter-grade basis only.
Topic 16: Project Management in Fast-Cycle Environments. Offered on the letter-grade basis only.
Topic 18: Leveraging Marketing Metrics. Examines the link between marketing decisions and financial performance. Offered on the letter-grade basis only. Additional prerequisite: Admission to the McCombs School of Business.
Topic 26: Predictive Analytics and Data Mining. Restricted to Red McCombs School of Business graduate students. Marketing 282, 382 (Topic 17: Business Data Analysis with Data Mining) and 282, 382 (Topic 26) may not both be counted. Offered on the letter-grade basis only.
Topic 27: Behavioral Economics. Only one of the following may be counted: Business, Government, and Society 388; Marketing 382 (Topic: Behavioral Economics); 282, 382 (Topic 27). Offered on the letter-grade basis only.
Topic 28: Connecting with Customers in a Digital World. Marketing 382 (Topic: CONNECT WITH CUST DIGITAL WRLD) and 282, 382 (Topic 28) may not both be counted. Offered on the letter-grade basis only.
Topic 29: Consumer Behavior in a Digital World. Marketing 382 (Topic: Consumer Behav: Digital World) and 282, 382 (Topic 29) may not both be counted. Offered on the letter-grade basis only.
Topic 31: Corporate Governance. Only one of the following may be counted: Management 285, 385 (Topic 62), Marketing 382 (Topic: Corporate Governance), 282, 382 (Topic 31) Offered on the letter-grade basis only.
Topic 32: Creativity and Leadership. Marketing 382 (Topic: Creativity and Leadership) and 282,382 (Topic 32) may not both be counted. Offered on the letter-grade basis only.
Topic 33: Design Thinking for Business Innovation. Marketing 382 (Topic: DSGN THINKING FOR INNOVATN) and 282, 382 (Topic 33) may not both be counted. Offered on the letter-grade basis only.
Topic 34: Invisible Global Market. Only one of the following may be counted: Advertising 391L, Latin American Studies 383, Marketing 382 (Topic: Invisible Global Market), 382 (Topic: Invisible Global Marketing) 282, 382 (Topic 34), Middle Eastern Studies 382M, Public Affairs 388N. Offered on the letter-grade basis only.
Topic 35: Marketing for Nonmarketers. Marketing 382 (Topic: Marketing for Nonmarketers) and 282, 382 (Topic 35) may not both be counted. Offered on the letter-grade basis only.
Topic 36: Pricing and Channels. Marketing 382 (Topic: Pricing Channels) and 282, 382 (Topic 36) may not both be counted. Offered on the letter-grade basis only.
Topic 37: Strategic Branding. Marketing 382 (Topic: Strategic Branding) and 282, 382 (Topic 37) may not both be counted. Offered on the letter-grade basis only.
Topic 41: Advanced Marketing Management. Marketing 282 (Topic: SPEC TOPICS IN STRAT MKT) and 282, 382 (Topic 41) may not both be counted. Offered on the letter-grade basis only.
Topic 51: Analysis of Markets. Marketing 382 (Topic: Analysis of Markets) and 282, 382 (Topic 51) may not both be counted. Offered on the letter-grade basis only.
Topic 52: Marketing Analytics and Information. Marketing 382 (Topic: MKT Analytics and Information) and 282, 382 (Topic 52) may not both be counted. Offered on the letter-grade basis only.
Topic 53: Analytical Tools for Marketing. Marketing 382 (Topic: Analytical Tools for Marketing) and 282, 382 (Topic 53) may not both be counted. Offered on the letter-grade basis only.
Topic 54: Data Driven Marketing. Marketing 382 (Topic: Data Driven Marketing) and 282, 382 (Topic 54) may not both be counted. Offered on the letter-grade basis only.
Topic 55: Data Analytics and Dynamic Pricing. Marketing 382 (Topic: Data Analytic & Dynamic Pricng) and Marketing 282, 382 (Topic 55) may not both be counted. Offered on the letter-grade basis only.
Topic 56: Marketing Analytics. Only one of the following may be counted: Marketing 382 (Topic: MKT ANALY & APPLICATION), 382 (Topic: ANLY/APPLICATN IN MKT), 282, 382 (Topic 56). Offered on the letter-grade basis only.
Topic 71: CCIMS Marketing Fellows Practicum. Restricted to students in the Marketing Fellows and Marketing Labs programs. Marketing 382 (Topic: CCIMS Marketing Fellows Pract) and 282, 382 (Topic 71) may not both be counted. Offered on the letter-grade basis only.
Topic 72: Marketing and Customer Insights Practicum. Marketing 382 (Topic MKT & Customer Insights Pract) and 282, 382 (Topic 72) may not both be counted. Offered on the letter-grade basis only.

MKT 383. Acquisition, Consumption, and Disposition Behavior.

The acquisition, consumption, and disposition of goods, services, time, and ideas by individuals, families, and organizations, examined from a managerial viewpoint. Three lecture hours a week for one semester. Prerequisite: Graduate standing.

MKT 384. Marketing Research Methodology.

An applied approach to advanced marketing research, covering both the design and execution of marketing research projects and the management of the marketing research function. Three lecture hours a week for one semester. Prerequisite: Graduate standing, three semester hours of coursework in marketing, and three semester hours of coursework in statistics.

MKT 386. Advanced Marketing Management.

Major marketing concepts and variables, their interrelationships, and their implications for policymaking, problem solving, and strategy formulation. Three lecture hours a week for one semester. Offered on the letter-grade basis only. Prerequisite: Graduate standing.

MKT 188, 288, 388. Marketing Micro-topics.

Focuses on contemporary, in-demand marketing topics to help develop the foundational knowledge, hands-on experience, and skills for today's marketing ecosystem. For each semester hour of credit earned, the equivalent of one lecture hour a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing. Additional prerequisites may vary with topics.

MKT 397. Seminar: Current Topics in Marketing.

Survey and analysis of current marketing problems; their significance, evaluation, and probable outcome. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing and consent of instructor.

Topic 1: Marketing Theory and Development of Marketing Thought. Analysis of marketing phenomena and their causes. Provides a historical framework to study issues among key components of the marketing system (customers, distributors, and manufacturers).
Topic 2: Marketing Management and Strategy. Examination from the marketing perspective of the process of strategy development and implementation at various levels of the organization: corporate, strategic business unit, and product line/brand.
Topic 3: Buyer Behavior. Theoretical examination of the acquisition and consumption of goods, services, time, and ideas by individuals and groups.
Topic 4: Marketing Research Methods. Advanced statistical procedures and analytical methods for data analysis; reliability and validity of data.
Topic 5: Research Topics in Marketing. Current research issues, methods, and models in marketing; focus on both theory and methodology.
Topic 6: Advanced Research Methods in Marketing. New methodological developments and research procedures; selected topics.
Topic 7: Marketing Models. Analytical techniques and models developed by management scientists to aid marketing-oriented decisions in contexts such as marketing mix management, new product development, and product adoptions.
Topic 8: Quantitative Marketing Strategy. Decision models and analytical procedures used in strategic decision making in marketing; strategic planning approaches, industry analysis (models related to growth in sales and competition), competitive structure (approaches for market structure analysis), and new product design and development models.
Topic 9: Behavioral Decision Research.
Topic 10: Marketing Models II. Restricted to doctoral students in McCombs School of Business. Introduces state-of-the-art theoretical and empirical marketing models using deductive mathematical analysis and inductive statistical reasoning. Create novel quantitative marketing models and estimation methods and critically evaluate the models in the literature of quantitative marketing. Three lecture hours a week for one semester.

MKT 698. Thesis.

The equivalent of three lecture hours a week for two semesters. Offered on the credit/no credit basis only. Prerequisite: For 698A, graduate standing in marketing and consent of the graduate adviser; for 698B, Marketing 698A.

MKT 398R. Master's Report.

Preparation of a report to fulfill the requirement for the master's degree under the report option. The equivalent of three lecture hours a week for one semester. Offered on the credit/no credit basis only. Prerequisite: Graduate standing in marketing and consent of the supervising faculty member.

MKT 399W, 699W, 999W. Dissertation.

May be repeated for credit. Offered on the credit/no credit basis only. Prerequisite: Admission to candidacy for the doctoral degree.