Graduate Courses

The faculty has approval to offer the following courses in the academic years 2019–2020 and 2020–2021; however, not all courses are taught each semester or summer session. Students should consult the Course Schedule to determine which courses and topics will be offered during a particular semester or summer session. The Course Schedule may also reflect changes made to the course inventory after the publication of this catalog.

Advertising: ADV

ADV 380J. Quantitative and Qualitative Research.

An introduction to advertising research designs and procedures. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing.

ADV 381. Consumer Behavior.

An interdisciplinary study using behavioral science concepts to explain consumer motivation, information processing, and consumption behavior; sociological and psychological factors affecting the consumption process and the marketing/advertising of goods and services. Three lecture hours a week for one semester. Prerequisite: Graduate standing and Advertising 380J.

ADV 382J. Theories of Persuasive Communication and Consumer Decision Making.

Communication and behavioral science theories as they relate to contemporary advertising practices. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing.

ADV 483. Supervised Individual Creative Studies.

Conference course. May be repeated for credit when the topics vary. Prerequisite: Graduate standing and written consent of instructor received prior to registering.

Topic 1: Art Directors' Seminar.
Topic 2: Portfolio I.
Topic 3: Portfolio II.
Topic 4: Portfolio III.
Topic 5: Portfolio IV.

ADV 385. International Advertising.

Study of the managerial, economic, legal, and cultural aspects of multinational advertising. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing and consent of instructor.

Topic 1: Strategic Advertising Principles.
Topic 2: Account Planning.
Topic 3: Media Management.
Topic 4: Strategic Advertising Management.
Topic 5: Multicultural Advertising: Theory and Research.

ADV 387. Creative Strategies.

The process of developing creative concepts and their effective execution. Three lecture hours a week for one semester. Prerequisite: Graduate standing and consent of instructor and the graduate adviser.

ADV 388C. Research Problems: Doctoral Examination Preparation.

Research and reading in preparation for doctoral examinations. May be repeated for credit. Offered on the credit/no credit basis only. Prerequisite: Graduate standing and consent of graduate adviser.

ADV 388J. Principles of Advertising Management.

The study of planning, organization, and control of the advertising functions. Three lecture hours a week for one semester. Prerequisite: Graduate standing, Advertising 370J or the equivalent, and consent of the graduate adviser.

ADV 388K. Integrated Communications Management.

The application of management principles to the solution of integrated communications management problems. Three lecture hours a week for one semester. Prerequisite: Graduate standing.

ADV 189, 389, 489. Problems in Specialized Fields of Advertising.

Research project chosen from the area of the student's major interest; a written report or creative project is required. For each semester hour of credit earned, the equivalent of one lecture hour a week for one semester. Students who take Advertising 189 must register for a topic of 189 for three consecutive semesters. May be repeated for credit when the topics vary. Prerequisite: Graduate standing, consent of instructor, and written consent of the graduate adviser received prior to registering.

Topic 1: Computer Graphics--Creative Sequence.

ADV 391K. Seminar in Advertising.

Survey and analysis of current advertising issues and practices. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing.

Topic 1: Interactive Advertising.
Topic 2: Advanced Account Planning.
Topic 4: Audiences for Nonprofit Organizations.
Topic 5: Integrated Communication for Sports.
Topic 6: Media Research.
Topic 7: Public Relations Theory.
Topic 8: Quantitative Models in Advertising.
Topic 10: Business to Business Integrated Communication Management. Cases and problems dealing with the management of business to business integrated communication, advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications.

ADV 391L. INVISIBLE GLOBAL MARKET.

Same as Latin American Studies 383, Middle Eastern Studies 382M, and Public Affairs 388N. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 391L, Latin American Studies 383, Marketing 382 (Topic: Invisible Global Market), 382 (Topic: Invisible Global Marketing), 282, 382 (Topic 34), Middle Eastern Studies 382M, Public Affairs 388N. Offered on the letter-grade basis only.

ADV 392. Issues in Advertising Theory and Research.

Examination of important current areas in advertising research and theory. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Admission to a doctoral program and consent of the graduate adviser.

Topic 2: Advanced Advertising Theories I.
Topic 3: Advertising Research I.
Topic 4: Advanced Advertising Theories II.
Topic 5: Advertising Research II.

ADV 395. Advertising Internship.

Practical work experience in advertising sales, creative management, and research with advertisers, agencies, media, or auxiliary services. Offered on the credit/no credit basis only. Prerequisite: Graduate standing; Advertising 380, 385, and 387 with a grade of at least B in each; and a University grade point average of at least 3.00.

ADV 698. Thesis.

The equivalent of three lecture hours a week for two semesters. Offered on the credit/no credit basis only. Prerequisite: For 698A, graduate standing in advertising and written consent of the supervising faculty member and the graduate adviser received prior to registering; for 698B, Advertising 698A and written consent of the supervising faculty member and the graduate adviser received prior to registering.

ADV 398R. Master's Report.

Preparation of a report to fulfill the requirement for the master's degree under the report option. The equivalent of three lecture hours a week for one semester. Offered on the credit/no credit basis only. Prerequisite: Graduate standing in advertising and written consent of the supervising faculty member and the graduate adviser received prior to registering.

ADV 398T. Student Teaching in Advertising.

Restricted to doctoral students. Offered on the credit/no credit basis only. Prerequisite: Graduate standing.

ADV 399W, 699W, 999W. Dissertation.

May be repeated for credit. Offered on the credit/no credit basis only. Prerequisite: Admission to candidacy for the doctoral degree. Written consent of the graduate adviser received prior to registering.