ADV 370J ADV 370J. Integrated Communications Management. 3 Hours.
Cases and problems dealing with the management of advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Three lecture hours a week for one semester. Advertising 370J and Public Relations 367 may not both be counted. Prerequisite: Advertising 344K and 345J with a grade of at least C- in each; Marketing 320F or 337 with a grade of at least C-.