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MKT 337H MKT 337H. Principles of Marketing: Honors. 3 Hours.

Restricted to students in the McCombs School of Business Honors Program. Designed to expand understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Three lecture hours a week for one semester. Only one of the following may be counted: Marketing 320F, 337, 337H, 337N. Offered on the letter-grade basis only. Prerequisite: Credit or registration for the following: Accounting 312H; and Business Administration 324H; and Economics 304K and 304L; and Statistics 371H, or Statistics 235H and Decision Science 235H.

Bachelor of Business Administration



...323H , MAN 336H , MAN 327H , MAN 374H , MKT 337H , O M 235H , STA 301H , and...