Restricted to students in the McCombs School of Business Honors Program. Designed to expand understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Three lecture hours a week for one semester. Only one of the following may be counted: Marketing 320F, 337, 337H, 337N. Offered on the letter-grade basis only. Prerequisite: Credit or registration for the following: Accounting 312H; and Business Administration 324H; and Economics 304K and 304L; and Statistics 371H, or Statistics 235H and Decision Science 235H.