Marketers help the firm discover and utilize new technological and market opportunities. Their motivation is to create strong brands and loyal customers in the ever-shifting competitive landscape. This is possible through the efforts of marketers to identify the customers with needs the firm is best positioned to meet. Marketers ensure the firm is offering customers well-designed products and services at just the right price, and makes the products available through the right distribution channels, while promoting product offerings through innovative, informative, and persuasive communications. Career opportunities in marketing exist in every industry, no matter the type and size of business.

The requirements of this program are:

  1. The Core Curriculum requirements and the BBA Degree Requirements
  2. International Business 350 (may fulfill the independent inquiry flag), Marketing 460 (may fulfill the quantitative reasoning flag), and 370 (may fulfill the writing flag)      
  3. Nine semester hours chosen from the following courses:  Marketing 338340S, 363, 366P (may be used as an elective or to satisfy the experiential learning requirement, but not both), 370K, or 372 (any topic)
  4. Additional elective coursework, if necessary, to provide a total of at least 120 semester hours

For course planning, Marketing majors should carefully consider the prerequisites for Marketing 370: 90 semester hours of college coursework, including Marketing 460; credit or registration for an approved experiential learning course; and three additional semester hours of elective coursework in marketing.