P R - Public Relations

Public Relations: P R

Lower-Division Courses

P R X05. Fundamentals of Public Relations.

An introduction to public relations history and practice.

P R X05S. Introduction to Integrated Communication for Sports.

Examination of the mass media industry in relation to the field of sports. Focus on the "off-the-field" industries of advertising, marketing, and public relations that impact sports; rights fees contracts; pre-game shows; gameday production; in-stadium activities; and press coverage.

P R X09. Introduction to Advertising and Public Relations Research.

Introduction to concepts and methods of statistics, with emphasis on analyzing personal and group behaviors. Includes exploratory data analysis, correlation and regression, descriptive statistics, sampling distributions, confidence intervals, and hypothesis testing.

P R X11. Topics in Public Relations.

P R X16. Creativity and American Culture.

A cross-disciplinary view of the creative process and creative products. The conceptual core of film, fine arts, advertising, architecture, and literature.

P R X17. Writing for Public Relations.

Introduction to writing skills for the media, including readability, clarity, verification, and style.

P R X19S. Topics in Public Relations.

This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office. Credit is recorded as assigned by the study abroad adviser in the School of Advertising and Public Relations. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. Transfer credit is awarded for work in an affiliated studies program.

Upper-Division Courses

P R X20. Integrated Communication for Nonprofit Organizations.

Explores integrated communication and branding in a variety of nonprofit settings. Examines the strategic, integrated use of multiple communication approaches, including advertising, public relations, new media, promotions, sponsorships, and special events.

P R X21. Leadership and Ethics.

Explores leadership, communication, ethics, and the ability to lead others ethically and effectively. Examine concepts and frameworks related to skills that are integral to ethical, effective leadership.

P R X22. Health Communication: Messages, Campaigns, and the Media.

Covers the development of effective health messages, the design of health campaigns, and investigate the role of the media in influencing people's health and perceptions of health.

P R X23. Public Communication of Science and Technology.

Explores the rapidly growing field of science communication. Examines the intersection of science, media, and society, focusing on media's impact on how people come to understand, perceive, and act relative to scientific issues. Special attention will be directed toward the strategic communication of science and maximizing scientists' engagement with public audiences.

P R X24. Communicating Sustainability.

Focuses on persuasion in the context of environmental attitudes and behaviors. Explores how humans think about and interact with the environment, paying particular attention to climate change. Drawing on theory and examples, examines the challenges and opportunities that arise when people try to communicate about the environment and change individual attitudes and behaviors.

P R X29S. Topics in Public Relations.

Enrollment in this course is to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office. Credit is recorded as assigned by the study abroad adviser in the Department of Public Relations; transfer credit is awarded for work in an affiliated studies program. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence.

P R X32. Technology Marketing and Advertising.

Explores case histories, interviews with leading technology advertising and marketing executives, and latest trends in digital advertising, both mobile and social, as well as its impact across marketing segments and industries.

P R X32C. New Media Entrepreneurialism.

Covers real life experience/exposure with a series of interviews with real-life practitioners from social media, venture capital, and others with expertise in the field. Explores important trends in digital content and digital business models; a primer for those who wish to learn about entrepreneurialism, technology, and it's intersection with media.

P R X32D. Entrepreneurialism in Communication.

Project-oriented exercise where small teams conceptualize a business idea in communications, curate the insights and opinions of fellow team members, and ultimately develop a business plan around their new endeavor. A panel of local entrepreneurs will provide feedback and critique.

P R X39K. Digital Graphic Communication.

Introduction to the fundamentals of good graphic design, as well as production basics. Develops digital design skills using industry-standard software, from print (Adobe InDesign, Photoshop, Illustrator) to motion (Adobe Premiere, AfterEffects) and interactive (HTML, CSS, WordPress). Assumes no prior knowledge.

P R X39L. Brand Storytelling.

Examination of how classic elements of storytelling, semiotics, and symbolism can be used to create and manage a modern brand's story and 'meaning'. Create visual, verbal, and video examples of brand storytelling that go beyond traditional advertising and public relations.

P R X41S. Research in Sports Communication and Media.

An introduction to advertising and public relations research and methodology for sports.

P R X48. Public Relations Techniques.

Analysis and production of print, electronic, and oral messages to achieve organizational objectives; fundamentals of media relations; Internet applications.

P R X48S. The Business of Sports Media.

Examination of the business of sports-related media, including over-the-air television, cable, satellite television, print, radio, social media, and internet-based media, and the impact of such media on sports presentation and development, professional franchises, colleges, and conferences. Emphasis on how the business of sports media generates revenue and content, and the business models for each type of media, the challenges to such models, and the likely future changes to them.

P R X50. Public Relations Internship.

Internship to be arranged by student and approved by instructor.

P R X50S. Internship in Sports Media.

Practical work experience in sports media. Internship to be arranged by student and approved by instructor.

P R X51. Public Relations Internship.

P R X52. Strategies in Public Relations.

Strategies relating to public relations disciplines, including the management of external, internal, community, nonprofit, and media issues, and public relations marketing programs.

P R X53. Advertising and Public Relations Law and Ethics.

P R X60. Business Foundations for Public Relations.

Examine how communication professionals gain fluency in the language and issues of corporate/nonprofit organizations, discover how to build trust with C-suite leaders, and learn how to become strategic communications counselors for leadership.

P R X61. Creativity in Artificial Intelligence.

Explore the intersection of artificial intelligence (AI) and creative processes. Examine how AI can enhance and augment human creativity in various domains such as art, music, writing, and design. Discuss the latest AI technologies and techniques used to generate innovative content. Analyze the ethical implications and societal impacts of AI-driven creativity. Learn the knowledge and skills to harness the power of AI to push the boundaries of human creativity.

P R X63. Immersive Media Studio.

Explore the space of Immersive Technology. Conduct experimental projects over short periods of time and learn through discovery and sharing findings with others.

P R X64. Immersive Experiences.

Develop an understanding of an audience, the language of development, and awareness of the affordances of each medium to use them effectively in designing immersive user experiences. Work on a real-world client project, which will also be prepared for entry into an immersive storytelling competition.

P R X65. Audience Development and Engagement.

Examine the latest methods used to better understand audiences and their motivations. Explore new approaches and tools for engaging audiences in different content strategies, and what metrics can be used to measure their engagement in ways that prove valuable to content creators, marketers, and audiences.

P R X67. Integrated Communications Management.

Public relations as a managerial problem-solving process; strategic management of programs to enhance public-organizational relationships.

P R X67E. Experimental Storytelling.

Working with real-world clients, examine design thinking and human-computer interaction techniques while ideating, synthesizing concepts, creating user experiences, and developing a proof of concept (PoC) exemplary towards becoming an experience designer.

P R X69. Social Media.

Introduction to social networking platforms and their application in relation to media plans, brand building, and insights.

P R X77H. Integrated Communications Campaigns: Honors.

The concept of media mix; matching product, consumer, and media profiles; and the conception, research, planning, and execution of advertising campaigns. Special emphasis on advanced copywriting, layout, and production for print and broadcast media. Students usually participate in major national contests involving brand development in advertising strategies.

P R X77K. Integrated Communications Campaigns.

Integration of theory, research methods, and communication techniques for planning, implementing, and evaluating public relations campaigns; client proposal writing and presentation.

P R X77M. Topics in Media Studies.

Topics in media and its effects on advertising and public relations strategies.

P R X78. Advanced Topics in Public Relations.

P R X78.21. Semester in Los Angeles: Entertainment Promotion, Press, and Public Relations.

Consider the core disciplines of research, creative, distribution, advertising, publicity, and promotion as they apply to entertainment.

P R X78.3. Black Music and the Media.

P R X78.37. Social Enterprise Branding.

Focus on the development of strategic branding and communication for businesses focused on balancing purpose and profit. Explore components of brand identity and implementation as they relate to the success or failure of companies enacting social impact across a number of industries.

P R X78.38. Influencer Marketing.

Identify, analyze, approach, manage, and measure business goals. Differentiate between attention and influence.

P R X78.39. Pop Star Activism.

Engage with issues of diversity, political activism, public relations, and marketing communication through the lens of popular music.

P R X78.4. Health Communication: Theory and Practice.

P R X78.41. Advertising Intelligence.

Analyze how insights enhance decision making in advertising and public relations in areas such as campaign development, segmentation, positioning, product development, and promotion. Review advertising and public relations problems and processes in ways that will benefit from informed decision making.

P R X78.42. Issues in Black American Advertising and Public Relations.

Explore cultural critiques of the advertising and public relationship industry related to historical and contemporary challenges involving representation, systemic injustice, stereotypes, and social responsibility involving the Black American experience.

P R X78.43. Digital Social Media Analytics.

Explore cutting edge technologies that enable public relations and advertising professionals to better understand online conversations and audience behaviors. Examine how to recommend creative solutions for engaging key stakeholders. Determine how data, creative, and strategy intersect.

P R X78.6. Public Relations in Entertainment.

P R X78S. Special Topics in Sports Media.

Topics in sports media related to issues in traditional and new media as they affect sports and entertainment advertising and public relations.

P R X78S.1. Advertising and Public Relations for Sports.

P R X78S.10. Leadership and Administration in Sports Organizations.

Designed to develop marketing skills related to events, programs, products, and facilities in the sports management field.

P R X78S.11. Sports and Social Media.

Designed to provide an understanding of and experience with the components and best practices of social media, marketing, and communications as they relate to sports entities and the sports field as a whole.

P R X78S.12. Sports Audiences.

An exploration of marketing innovations in sports to attract audiences, and the use of sports media by advertisers, sponsors, and other entities to target various customer groups.

P R X78S.13. Business of Sports Television.

P R X78S.2. Legal Aspects of Sports and Media.

P R X78S.3. Return on Investment of Sports Media.

P R X78S.4. Analysis of Sports and Entertainment Audiences.

P R X78S.5. Ethics and Social Issues in Sports Branding.

P R X78S.6. Sports Audiences and Nontraditional Media.

P R X78S.7. Contributions of Sports and Entertainment to Education and Health.

P R X78S.8. College Sports Media.

An examination of the history of college sports media, with an emphasis on the evolution of sports coverage from NCAA-controlled limited broadcasting of football and basketball,to present day intercollegiate athletics coverage available via multiple outlets.

P R X78S.9. Sports Contract Negotiation Techniques.

Strategies and techniques for successfully negotiating contracts, with a special emphasis on the negotiation of sports contracts.