Professional Sales and Business Development Minor
Department website: https://www.mccombs.utexas.edu/undergraduate-programs/bba-business-minors/
The Professional Sales and Business Development Minor is open to students of all majors and is offered as a collaboration between McCombs School of Business and the Moody College of Communication. This minor provides theory, frameworks, and tools to help students a) develop skills in analysis, communication, presentation, and persuasion to allow them to effectively sell ideas, products, and services in any professional environment; b) develop resources and academic credentials to pursue sales-related careers; c) understand the role of professional selling in marketing, business, and related organizations.
Admission to the minor will be competitive. Review will be based on factors such as a student’s overall academic record, including but not limited to hours and rigor of courses taken in residence, demonstrated interest, and The University of Texas grade point average.
Total Hours Required: 16
Requirements
Requirements are listed in the table below. Additional requirements may follow the table, so be sure to read the entire page. Some required courses listed below may also satisfy General Education requirements, including Core Curriculum. Students should also review the University's Undergraduate Minor and Certificate Requirements and Policies.
| Code | Title | Hours |
|---|---|---|
| Foundations Courses | ||
| Hours chosen from: | 3 | |
| Foundations of Marketing | ||
| Principles of Marketing | ||
| Principles of Marketing: Honors | ||
| Hours chosen from: | 3 | |
| Professional Communication Skills | ||
| Business Communication: Oral and Written | ||
| Business Communication: Oral and Written: Honors | ||
| Foundational Sales Courses | ||
| CMS 337 | Building Sales Relationships | 3 |
| or MKT 363 | Professional Selling and Sales Management | |
| Advanced Sales Topics Courses | ||
| Hours chosen from: | 3 | |
| Strategic Sales and Event Planning | ||
| Sales Strategy and Steering | ||
| Analytical Tools for Sales | ||
| Sales Management and Strategy | ||
| Data Analytics for Marketing | ||
| Marketing Channels | ||
| Additional Coursework | ||
| Hours chosen from: Foundational Sales, Advanced Sales Topics, or Sales-Related Elective | 4 | |
| Sales-Related Elective Courses | ||
| Brand Storytelling | ||
| Social Media | ||
| Theories of Persuasion | ||
| Lying and Deception | ||
| Using Communication Technology at Work | ||
| Internship in Communication Studies | ||
| The Art and Science of Negotiation | ||
| Consumer Behavior | ||
| Integrated Marketing Communications | ||
| Business to Business Marketing | ||
| Consumer Behavior in a Digital World | ||
| Strategy Consulting | ||
| Marketing Practicum | ||
| Marketing Micro-topics (any topic) | ||
| Total Hours | 16 | |
Additional Requirements and Policy
- Other courses may be considered for substitution, as approved by the Professional Sales and Business Development Minor Committee.
- For students majoring in marketing, nine hours for the Professional Sales and Business Development minor must be taken in addition to and different from the marketing electives taken for the major.
- Marketing majors are encouraged to take the CMS and ADV course options for the Foundational Sales courses and Sales-Related elective courses.