Public Relations (BSPR)
Total Hour Required: 120
Plan of Study
The Plan of Study is a suggested four-year course sequence to support academic planning and serves as a helpful guide. Currently enrolled students should meet with their academic advisor to tailor their course selections and timelines to their individual goals and circumstances.
| Year 1 | ||
|---|---|---|
| Semester 1 | Hours | |
| COM 301E | Introduction to Communication Foundations | 3 |
| P R 305 | Fundamentals of Public Relations | 3 |
| Natural Science and Technology, Part I (030) | 3 | |
| RHE 306 | Rhetoric and Writing | 3 |
| First-Year Signature Course (090) | 3 | |
| Hours | 15 | |
| Semester 2 | ||
| Free Elective | 3 | |
| P R 309 | Introduction to Advertising and Public Relations Research | 3 |
| U.S. History (060) | 3 | |
| Visual and Performing Arts (050) | 3 | |
| Natural Science and Technology, Part I (030) | 3 | |
| Hours | 15 | |
| Year 2 | ||
| Semester 1 | ||
| J 317 or P R 317 |
Journalism Practices or Writing for Public Relations |
3 |
| American and Texas Government (070) | 3 | |
| COM 302E | Interdisciplinary Communication Foundations | 3 |
| Language, Communication, and Culture | 6 | |
| Hours | 15 | |
| Semester 2 | ||
| P R 353 | Advertising and Public Relations Law and Ethics | 3 |
| Free Elective | 3 | |
| American and Texas Government (070) | 3 | |
| Language, Communication, and Culture | 6 | |
| Hours | 15 | |
| Year 3 | ||
| Semester 1 | ||
| ADV 344K | Advertising and Public Relations Research | 3 |
| P R 348 | Public Relations Techniques | 3 |
| P R 360 | Business Foundations for Public Relations | 3 |
| Language, Communication, and Culture | 3 | |
| Free Elective | 3 | |
| Hours | 15 | |
| Semester 2 | ||
| MKT 320F | Foundations of Marketing | 3 |
| ADV 345J | Advertising and Public Relations Media Planning | 3 |
| PR or ADV course | 3 | |
| Social and Behavioral Sciences (080) | 3 | |
| U.S. History (060) | 3 | |
| Hours | 15 | |
| Year 4 | ||
| Semester 1 | ||
| P R 352 | Strategies in Public Relations | 3 |
| P R 367 | Integrated Communications Management | 3 |
| P R 350 | Public Relations Internship | 3 |
| Humanities (040) | 3 | |
| Upper-division elective | 3 | |
| Hours | 15 | |
| Semester 2 | ||
| P R 377K | Integrated Communications Campaigns | 3 |
| Free Elective | 3 | |
| Natural Science and Technology, Part II (093) | 3 | |
| Non-ADV/P R elective | 3 | |
| Upper-division Non-ADV/P R elective | 3 | |
| Hours | 15 | |
| Total Hours | 120 | |
Requirements
All requirements are listed below, starting with the most specialized moving to the most general. Additional requirements may follow the table, so be sure to read the entire page. Some required courses listed below may also satisfy General Education requirements, including Core Curriculum.
| Code | Title | Hours |
|---|---|---|
| Major | ||
| P R 305 | Fundamentals of Public Relations | 3 |
| P R 309 | Introduction to Advertising and Public Relations Research | 3 |
| P R 348 | Public Relations Techniques | 3 |
| P R 350 | Public Relations Internship | 3 |
OR | ||
| Public Relations Internship | ||
| P R 352 | Strategies in Public Relations | 3 |
| P R 353 | Advertising and Public Relations Law and Ethics | 3 |
| P R 360 | Business Foundations for Public Relations | 3 |
| P R 367 | Integrated Communications Management | 3 |
| P R 377K | Integrated Communications Campaigns | 3 |
| Hours chosen from: non-internship ADV and/or P R coursework | 3 | |
| ADV 344K | Advertising and Public Relations Research | 3 |
| ADV 345J | Advertising and Public Relations Media Planning | 3 |
| J 317 | Journalism Practices | 3 |
| or P R 317 | Writing for Public Relations | |
| MKT 320F | Foundations of Marketing | 3 |
| or MKT 337 | Principles of Marketing | |
| Subtotal | 42 | |
| Free electives: Additional coursework to reach total hours required. | 24 | |
| Subtotal | 24 | |
| General Education | ||
| Core Curriculum | 42 | |
| Foreign Language other than English, Beginning Proficiency | ||
| Subtotal | ||
| College Requirements - Communication | 12 | |
| General University Requirements | ||
| Total Hours | 120 | |
Additional Requirements and Policies
- At least 36, but no more than 54, semester hours of coursework in advertising and public relations, of which at least 24 hours must be upper-division.
- The student must complete P R 309, P R 367, and P R 377K in residence.
- A student may not earn both the Bachelor of Science in Advertising and the Bachelor of Science in Public Relations.
- Some students may wish to apply to a competitive elective initiative to fulfill additional elective hours; the sequences require application and approval to enroll.
- A candidate for a degree must have an officially declared major in the Moody College of Communication at the time the degree is awarded.