Marketing (MKT)
MKT 119S, 219S, 319S, 419S, 519S, 619S, 719S, 819S, 919S Topics in Marketing 1-9 Hours
0 Lecture Hours 0 Lab Hours
This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office. Credit is recorded as assigned by the study abroad adviser in the Department of Marketing. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. Transfer credit is awarded for work in an affiliated studies program.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Lower Division
MKT 320F Foundations of Marketing 3 Hours
3 Lecture Hours 0 Lab Hours
Introduction to basic concepts and terminology in marketing: the process of developing marketing strategy, the role of marketing activities within the firm, external influences that affect the development of marketing strategy, and basic analytical tools appropriate to marketing decision making. Only one of the following may be counted: Marketing 320F, 337, 337H, 337N. May not be counted toward the Bachelor of Business Administration degree. Three lecture hours a week for one semester.
Pre/Corequisites: Forty-five semester hours of college coursework.
Restrictions: Restricted to non-McCombs School of Business majors.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 129S, 229S, 329S, 429S, 529S, 629S, 729S, 829S, 929S Topics in Marketing 1-9 Hours
0 Lecture Hours 0 Lab Hours
This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office. Credit is recorded as assigned by the study abroad adviser in the Department of Marketing. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. Transfer credit is awarded for work in an affiliated studies program.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Upper Division
MKT 332F Topics in Foundations of Marketing 3 Hours
3 Lecture Hours 0 Lab Hours
Three lecture hours a week for one semester.
Restrictions: Restricted to non-McCombs School of Business majors.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Upper Division
MKT 337 Principles of Marketing 3 Hours
3 Lecture Hours 0 Lab Hours
Designed to expand understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Only one of the following may be counted: Marketing 320F, 337, 337H, 337N. Three lecture hours a week for one semester.
Pre/Corequisites: Credit or registration for Statistics 301 or 301H.
Restrictions: Restricted to students in the McCombs School of Business.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Upper Division
MKT 337H Principles of Marketing: Honors 3 Hours
3 Lecture Hours 0 Lab Hours
Designed to expand understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Only one of the following may be counted: Marketing 320F, 337, 337H, 337N. Three lecture hours a week for one semester.
Pre/Corequisites: Credit or registration for Accounting 312H; and Statistics 301 or 301H.
Restrictions: Restricted to students in the McCombs School of Business Honors Program.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Upper Division
MKT 337N Introduction to Marketing in New York 3 Hours
3 Lecture Hours 0 Lab Hours
Experience a globally connected city. Study in New York City, home to major industries including arts and entertainment, travel and hospitality, technology, and financial services, as well as major marketing firms and agencies. Consider the marketing strategies of New York industries and develop an understanding of the marketing system and basic marketing frameworks for marketing strategy creation, and implementation of marketing tools and tactics. Only one of the following may be counted: Marketing 320F, 337, 337H, 337N. Three lecture hours a week for one semester.
Restrictions: Restricted to students studying in New York City.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Upper Division
MKT 338 Promotional Policies 3 Hours
3 Lecture Hours 0 Lab Hours
Analysis of the use of promotional methods in marketing: advertising, personal selling, sales promotion, and indirect promotion; their social and economic consequences; their coordination and relationship to other business functions. Three lecture hours a week for one semester.
Pre/Corequisites: Marketing 337 or 337H.
Restrictions: Restricted to students in a business major.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 140S, 240S, 340S, 440S, 540S, 640S, 740S, 840S, 940S Topics in Marketing 1-9 Hours
0 Lecture Hours 0 Lab Hours
This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office or the school's BBA Exchange Programs. Credit is recorded as assigned by the study abroad adviser in the Department of Marketing. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Upper Division
MKT 354 Topics in Professional Sales and Business Development 3 Hours
3 Lecture Hours 0 Lab Hours
Three lecture hours a week for one semester.
Pre/Corequisites: Marketing 320F, 337, 337H, or 337N.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Upper Division
Topic 1: Building Sales Relationships. Explore the theoretical and practical role of communication in the development of long-term client relationships. Examine the consultative sales process, including prospecting, assessing needs, handling objections, presenting, closing, and following up with clients. Investigate on how technology can help or hinder communication. Additional prerequisite: Upper-division standing.
Topic 2: Sales Strategy and Steering. Marketing 354 (Topic 2) and 372 (Topic: Sales Strategy and Steering) may not both be counted. Three lecture hours a week for one semester. Additional prerequisite: Marketing 320F or 337 or 337H.
Topic 3: Analytical Tools for Sales.
Topic 4: Marketing Channels. Explore the critically important "fourth P" of marketing: how and where to make the value proposition available to customers. Discuss analysis of a direct channel versus the use of intermediaries, the decision to sell online and/or in brick and mortar locations, and many other current marketing channel topics. Marketing 354 (Topic 4) and 372 (Topic: Marketing Channels) may not both be counted.
Topic 5: Sales Management and Strategy. Marketing 354 (Topic 5) and 372 (Topic: Sales Management and Strategy) may not both be counted.
Topic 6: Consumer Behavior. Only one of the following may be counted: International Business 372T (Topic 6), Marketing 354 (Topic 6), 354 (Topic 7), 372 (Topic 2), 372 (Topic 17).
Topic 7: Consumer Behavior in a Digital World. Examine the core psychological processes underlying consumer decision-making and behavior, and the impact of recent technological advancements on consumer behavior in on and offline environments. Only one of the following may be counted: International Business 372T (Topic 6), Marketing 354 (Topic 6), 354 (Topic 7), 372 (Topic 2), 372 (Topic 17).
Topic 8: Integrated Marketing Communications. Explore basic message development and dissemination across ever evolving media types; focusing on the brain and emotions, as well as an intense examination of persuasion and core belief formation. Marketing 354 (Topic 8) and 372 (Topic 13) may not both be counted.
Topic 9: Business to Business Marketing. Focus on business to business marketing skills including: organizational buying and selling models; launching business to business products and services; pricing a product line; sales management and support; managing distribution partners; and social media for business to business promotion. Only one of the following may be counted: Marketing 372 (Topic: Business to Business Marketing), 354 (Topic 9), 372 (Topic 16). Three lecture hours a week for one semester.
Topic 10: Strategy Consulting for Marketers. Introduction to the science and art of marketing strategy consulting. Explore the consulting industry and the key concepts of successful consulting. Execution of a complete consulting engagement with an actual client. Marketing 354 (Topic 10) and 372 (Topic 26) may not both be counted.
Topic 11: Strategy Consulting. Introduction to the science and art of marketing strategy consulting. Explore the consulting industry and the key concepts of successful consulting. Execute a complete consulting engagement with an actual client. Only one of the following may be counted: Marketing 354 (Topic 10), 354 (Topic 11), 372 (Topic 26).
Topic 26: Data Analytics for Marketing. Introduction to making more effective marketing decisions through the use of data. Examine sources, collecting and cleansing methods, conducting analyses, and presenting of data. Use real-world data and applications from a variety of industries. Only one of the following may be counted: Business Analytics 372 (Topic 9), 372T (Topic 26), Marketing 354 (Topic 26), 372 (Topic 23). Same as: BAX 372T.26
MKT 354.1 Building Sales Relationships 3 Hours
3 Lecture Hours 0 Lab Hours
Explore the theoretical and practical role of communication in the development of long-term client relationships. Examine the consultative sales process, including prospecting, assessing needs, handling objections, presenting, closing, and following up with clients. Investigate on how technology can help or hinder communication.
Pre/Corequisites: Upper-division standing.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 354.11 Strategy Consulting 3 Hours
3 Lecture Hours 0 Lab Hours
Introduction to the science and art of marketing strategy consulting. Explore the consulting industry and the key concepts of successful consulting. Execute a complete consulting engagement with an actual client. Only one of the following may be counted: Marketing 354 (Topic 10), 354 (Topic 11), 372 (Topic 26).
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 354.2 Sales Strategy and Steering 3 Hours
3 Lecture Hours 0 Lab Hours
Marketing 354 (Topic 2) and 372 (Topic: Sales Strategy and Steering) may not both be counted. Three lecture hours a week for one semester.
Pre/Corequisites: Marketing 320F or 337 or 337H.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 354.26 Data Analytics for Marketing 3 Hours
3 Lecture Hours 0 Lab Hours
Introduction to making more effective marketing decisions through the use of data. Examine sources, collecting and cleansing methods, conducting analyses, and presenting of data. Use real-world data and applications from a variety of industries. Only one of the following may be counted: Business Analytics 372 (Topic 9), 372T (Topic 26), Marketing 354 (Topic 26), 372 (Topic 23).
Same as: BAX 372T.26
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 354.3 Analytical Tools for Sales 3 Hours
3 Lecture Hours 0 Lab Hours
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 354.4 Marketing Channels 3 Hours
3 Lecture Hours 0 Lab Hours
Explore the critically important "fourth P" of marketing: how and where to make the value proposition available to customers. Discuss analysis of a direct channel versus the use of intermediaries, the decision to sell online and/or in brick and mortar locations, and many other current marketing channel topics. Marketing 354 (Topic 4) and 372 (Topic: Marketing Channels) may not both be counted.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 354.5 Sales Management and Strategy 3 Hours
3 Lecture Hours 0 Lab Hours
Marketing 354 (Topic 5) and 372 (Topic: Sales Management and Strategy) may not both be counted.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 354.6 Consumer Behavior 3 Hours
3 Lecture Hours 0 Lab Hours
Only one of the following may be counted: International Business 372T (Topic 6), Marketing 354 (Topic 6), 354 (Topic 7), 372 (Topic 2), 372 (Topic 17).
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 354.7 Consumer Behavior in a Digital World 3 Hours
3 Lecture Hours 0 Lab Hours
Examine the core psychological processes underlying consumer decision-making and behavior, and the impact of recent technological advancements on consumer behavior in on and offline environments. Only one of the following may be counted: International Business 372T (Topic 6), Marketing 354 (Topic 6), 354 (Topic 7), 372 (Topic 2), 372 (Topic 17).
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 354.8 Integrated Marketing Communications 3 Hours
3 Lecture Hours 0 Lab Hours
Explore basic message development and dissemination across ever evolving media types; focusing on the brain and emotions, as well as an intense examination of persuasion and core belief formation. Marketing 354 (Topic 8) and 372 (Topic 13) may not both be counted.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 354.9 Business to Business Marketing 3 Hours
3 Lecture Hours 0 Lab Hours
Focus on business to business marketing skills including: organizational buying and selling models; launching business to business products and services; pricing a product line; sales management and support; managing distribution partners; and social media for business to business promotion. Only one of the following may be counted: Marketing 372 (Topic: Business to Business Marketing), 354 (Topic 9), 372 (Topic 16). Three lecture hours a week for one semester.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 360, 460 Information and Analysis 3-4 Hours
3,4 Lecture Hours 0 Lab Hours
The development and analysis of information for marketing management sources. Marketing 360, 460 and Business Analytics 360, 460 may not both be counted. For each semester hour of credit earned, one lecture hour a week for one semester.
Same as: BAX 360, BAX 460
Pre/Corequisites: Marketing 337, 337H, or 337N; and Statistics 301, 301H, 309 or 309H.
Restrictions: Restricted to students in a business major.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 363 Professional Selling and Sales Management 3 Hours
3 Lecture Hours 0 Lab Hours
Policies, operation, coordination, and control of personal selling activities in marketing organizations. Three lecture hours a week for one semester.
Pre/Corequisites: Marketing 320F, 337, 337H, or 337N
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 366P Marketing Practicum 3 Hours
3 Lecture Hours 0 Lab Hours
Students apply skills in their major area and focus on additional project management skills through group projects conducted in a professional setting. Students may work with a private or a public enterprise. The equivalent of three lecture hours a week for one semester.
Pre/Corequisites: Forty-five semester hours of coursework; and Marketing 337, 337H, or 337N.
Restrictions: Restricted to students in a business major.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 370 Marketing Policies 3 Hours
3 Lecture Hours 0 Lab Hours
A capstone course focusing on case studies of advanced marketing problems, including analysis of markets, promotional planning, pricing, and distribution coordination. Designed to help the student develop a comprehensive understanding of marketing policy and strategy formulation. Three lecture hours a week for one semester.
Core Curriculum: 010
Pre/Corequisites: Ninety semester hours of college coursework, including Marketing 337, 337H, or 337N; credit or registration for either Marketing 360 or 460, and one of the following: Accounting 366P, 367P, Business Administration 130G, 353, 366P, Business Analytics 366P, Finance 337P, 364P, 365P, 366P, International Business 366P, Management 347P, 366P, 367P, 369P, Management Information Systems 366P, Marketing 366P, Operations Management 366P, Real Estate 366P; and three additional semester hours of elective coursework in Marketing.
Restrictions: Restricted to students in a business major.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 370K Retail Merchandising 3 Hours
3 Lecture Hours 0 Lab Hours
Designed to familiarize the student with all the activities associated with the sale of goods and services for final consumption and to provide an overview of the decisions involved in merchandising and management, including factors that influence and determine those decisions. Three lecture hours a week for one semester.
Pre/Corequisites: Marketing 337 or 337H.
Restrictions: Restricted to students in a business major.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 171T Topics in Marketing 1 Hour
1 Lecture Hours 0 Lab Hours
One lecture hour a week for one semester.
Restrictions: Restricted to students in a business major.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Upper Division
MKT 372T Topics in Marketing 3 Hours
3 Lecture Hours 0 Lab Hours
Three lecture hours a week for one semester.
Pre/Corequisites: Marketing 337, 337H, or 337N; additional prerequisites vary with topic.
Restrictions: Restricted to students in a business major.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Upper Division
Topic 1: Corporate Political Strategy. Study how the political and regulatory environment enables and constrains business activity and how individual firms and groups of firms can ethically yet effectively lobby legislatures, negotiate with regulators, create industry associations, make campaign contributions, and engage in other political activity to gain competitive advantage. Only one of the following may be counted: Business, Government, and Society 371, Marketing 372 (Topic: Corporate Political Strategy), 372 (Topic 15), 372T (Topic 1). Three lecture hours a week for one semester. Same as: BGS 371 Additional prerequisite: Upper-division standing.
Topic 4: Small Business and Entrepreneurial Marketing. Conduct market analysis aimed to unlock customer motivations, willingness to pay, and value creation; monetization/business models that entrepreneurial ventures can use; building a marketing plan for a start-up venture, including product, price, promotion, and channel considerations; and use data-driven analytics and metrics to drive entrepreneurial marketing decision making.
Topic 5: Design Thinking for Business Innovation. Focus on theoretical understanding of design thinking, which includes customer-focus, cross-functional collaboration, and an iterative process for refining products and services. Marketing 372 (Topic 5) and 372T (Topic 5) may not both be counted.
Topic 8: Creativity and Leadership. Marketing 372 (Topic 18) and 372T (Topic 8) may not both be counted.
Topic 11: Brand Management. Assess the strategic importance of building, leveraging, and defending strong brands through various branding, concepts, frameworks, and strategies. Explore current opportunities and challenges in a variety of industries and markets, including consumer packaged goods, business-to-business, services, technology, online, and global. Marketing 372 (Topic 11) and 372T (Topic 11) may not both be counted.
Topic 13: Data Driven Marketing. Explore marketing research analytics using various types of data analytics and statistical learning modes. Only one of the following may be counted: Business Analytics 372 (Topic 10), 372T (Topic 13), Marketing 372 (Topic 25), 372T (Topic 13). Same as: BAX 372T.13
Topic 14: Global Marketing. Only one of the following may be counted: International Business 372 (Topic 16), 372T (Topic 6), 372T (Topic 14), Marketing 372 (Topic 4), 372T (Topic 14). Same as: I B 372T.14 Additional prerequisite: Marketing 337, 337H, or 337N. Restrictions: Restricted to students in a business major.
Topic 19: Pricing and Channels. Explore the concept, theory, and latest thinking that bares on key issues in pricing and channels; taking the perspective of the marketing manager. Apply concepts and theory, through extensive case analyses, to solve pricing and channel problems in realistic business settings. Only one of the following may be counted: Business Analytics 372 (Topic 8), 372T (Topic 19), Marketing 372 (Topic 14), 372T (Topic 19). Same as: BAX 372T.19
Topic 21: Strategic Product Management. Explore the principles of product management, including identifying new growth opportunities, assessing the health and profitability of a product portfolio, developing new products, and positioning and repositioning of current products. Utilize analytical tools, case discussions, and real-world derived projects. Marketing 372 (Topic 21) and 372T (Topic 21) may not both be counted.
Topic 22: Predictive Analytics and Data Mining. Introduction to data mining problems and tools to enhance managerial decision making at all levels of the organization. Discuss scenarios, including the use of data mining to support customer relationship management (CRM) decisions, decisions in the entertainment industry, financial trading, and even professional sports teams. Only one of the following may be counted: Business Analytics 372 (Topic 2), 372T (Topic 22), Management Information Systems 373 (Topic 17), 372T (Topic 22), Marketing 372 (Topic 22), 372T (Topic 22). Same as: BAX 372T.22, MIS 372T.22 Additional prerequisite: Statistics 301 or 301H.
Topic 24: Digital Marketing. Explore online marketing strategies; navigate online advertising, search, social media, and online privacy; and design and implement an experiment to evaluate the effectiveness of online business decisions. Only one of the following may be counted: Marketing 372 (Topic 24), 372T (Topic 24), 372T (Topic 25).
Topic 25: Digital Marketing Strategy and Growth. Analyze strategic frameworks that support effective digital marketing decision-making in fast-changing, AI-driven marketplaces. Examine customer value models, including Customer Lifetime Value and the "Jobs To Be Done" framework. Apply principles of entrepreneurial marketing, category design, and brand building using limited resources. Develop full digital marketing programs using proprietary tools to evaluate, implement, and optimize strategies across SEO, SEM, content, email, and social media channels. Only one of the following may be counted: Marketing 372 (Topic 24), 372T (Topic 24), 372T (Topic 25). Three lecture hours a week for one semester.
Topic 26: Corporate Governance. Learn about serving as advisors to Boards of Directors or on Boards of Directors of business for profit and non-profit organizations. Marketing 372T (Topic: Corporate Governance) and 372T (Topic 26) may not both be counted. Three lecture hours a week for one semester. Additional prerequisite: Upper-division standing.
Topic 27: Reputational Risk and Crisis Management. Explore what risk is, crisis management techniques, market communications, and reputational preservation. Marketing 372 (Topic 27) and 372T (Topic 27) may not both be counted.
Topic 28: Science of Good Business. Examine theory, data, insights, and empirical evidence from behavioral sciences to learn how individuals and organizations can achieve "good in a business context. Identify actionable, practical applications, based on design thinking principles, that can be implemented in the workplace. Only one of the following may be counted: Marketing 372 (Topic: Science of Good Business), 372 (Topic 28), 372T (Topic 28).
MKT 372T.1 Corporate Political Strategy 3 Hours
3 Lecture Hours 0 Lab Hours
Study how the political and regulatory environment enables and constrains business activity and how individual firms and groups of firms can ethically yet effectively lobby legislatures, negotiate with regulators, create industry associations, make campaign contributions, and engage in other political activity to gain competitive advantage. Only one of the following may be counted: Business, Government, and Society 371, Marketing 372 (Topic: Corporate Political Strategy), 372 (Topic 15), 372T (Topic 1). Three lecture hours a week for one semester.
Same as: BGS 371
Pre/Corequisites: Upper-division standing.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 372T.11 Brand Management 3 Hours
3 Lecture Hours 0 Lab Hours
Assess the strategic importance of building, leveraging, and defending strong brands through various branding, concepts, frameworks, and strategies. Explore current opportunities and challenges in a variety of industries and markets, including consumer packaged goods, business-to-business, services, technology, online, and global. Marketing 372 (Topic 11) and 372T (Topic 11) may not both be counted.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 372T.13 Data Driven Marketing 3 Hours
3 Lecture Hours 0 Lab Hours
Explore marketing research analytics using various types of data analytics and statistical learning modes. Only one of the following may be counted: Business Analytics 372 (Topic 10), 372T (Topic 13), Marketing 372 (Topic 25), 372T (Topic 13).
Same as: BAX 372T.13
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 372T.14 Global Marketing 3 Hours
3 Lecture Hours 0 Lab Hours
Only one of the following may be counted: International Business 372 (Topic 16), 372T (Topic 6), 372T (Topic 14), Marketing 372 (Topic 4), 372T (Topic 14).
Same as: I B 372T.14
Pre/Corequisites: Marketing 337, 337H, or 337N.
Restrictions: Restricted to students in a business major.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 372T.19 Pricing and Channels 3 Hours
3 Lecture Hours 0 Lab Hours
Explore the concept, theory, and latest thinking that bares on key issues in pricing and channels; taking the perspective of the marketing manager. Apply concepts and theory, through extensive case analyses, to solve pricing and channel problems in realistic business settings. Only one of the following may be counted: Business Analytics 372 (Topic 8), 372T (Topic 19), Marketing 372 (Topic 14), 372T (Topic 19).
Same as: BAX 372T.19
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 372T.21 Strategic Product Management 3 Hours
3 Lecture Hours 0 Lab Hours
Explore the principles of product management, including identifying new growth opportunities, assessing the health and profitability of a product portfolio, developing new products, and positioning and repositioning of current products. Utilize analytical tools, case discussions, and real-world derived projects. Marketing 372 (Topic 21) and 372T (Topic 21) may not both be counted.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 372T.22 Predictive Analytics and Data Mining 3 Hours
3 Lecture Hours 0 Lab Hours
Introduction to data mining problems and tools to enhance managerial decision making at all levels of the organization. Discuss scenarios, including the use of data mining to support customer relationship management (CRM) decisions, decisions in the entertainment industry, financial trading, and even professional sports teams. Only one of the following may be counted: Business Analytics 372 (Topic 2), 372T (Topic 22), Management Information Systems 373 (Topic 17), 372T (Topic 22), Marketing 372 (Topic 22), 372T (Topic 22).
Same as: BAX 372T.22, MIS 372T.22
Pre/Corequisites: Statistics 301 or 301H.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 372T.24 Digital Marketing 3 Hours
3 Lecture Hours 0 Lab Hours
Explore online marketing strategies; navigate online advertising, search, social media, and online privacy; and design and implement an experiment to evaluate the effectiveness of online business decisions. Only one of the following may be counted: Marketing 372 (Topic 24), 372T (Topic 24), 372T (Topic 25).
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 372T.25 Digital Marketing Strategy and Growth 3 Hours
3 Lecture Hours 0 Lab Hours
Analyze strategic frameworks that support effective digital marketing decision-making in fast-changing, AI-driven marketplaces. Examine customer value models, including Customer Lifetime Value and the "Jobs To Be Done" framework. Apply principles of entrepreneurial marketing, category design, and brand building using limited resources. Develop full digital marketing programs using proprietary tools to evaluate, implement, and optimize strategies across SEO, SEM, content, email, and social media channels. Only one of the following may be counted: Marketing 372 (Topic 24), 372T (Topic 24), 372T (Topic 25). Three lecture hours a week for one semester.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 372T.26 Corporate Governance 3 Hours
3 Lecture Hours 0 Lab Hours
Learn about serving as advisors to Boards of Directors or on Boards of Directors of business for profit and non-profit organizations. Marketing 372T (Topic: Corporate Governance) and 372T (Topic 26) may not both be counted. Three lecture hours a week for one semester.
Pre/Corequisites: Upper-division standing.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 372T.27 Reputational Risk and Crisis Management 3 Hours
3 Lecture Hours 0 Lab Hours
Explore what risk is, crisis management techniques, market communications, and reputational preservation. Marketing 372 (Topic 27) and 372T (Topic 27) may not both be counted.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 372T.28 Science of Good Business 3 Hours
3 Lecture Hours 0 Lab Hours
Examine theory, data, insights, and empirical evidence from behavioral sciences to learn how individuals and organizations can achieve "good in a business context. Identify actionable, practical applications, based on design thinking principles, that can be implemented in the workplace. Only one of the following may be counted: Marketing 372 (Topic: Science of Good Business), 372 (Topic 28), 372T (Topic 28).
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 372T.4 Small Business and Entrepreneurial Marketing 3 Hours
3 Lecture Hours 0 Lab Hours
Conduct market analysis aimed to unlock customer motivations, willingness to pay, and value creation; monetization/business models that entrepreneurial ventures can use; building a marketing plan for a start-up venture, including product, price, promotion, and channel considerations; and use data-driven analytics and metrics to drive entrepreneurial marketing decision making.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 372T.5 Design Thinking for Business Innovation 3 Hours
3 Lecture Hours 0 Lab Hours
Focus on theoretical understanding of design thinking, which includes customer-focus, cross-functional collaboration, and an iterative process for refining products and services. Marketing 372 (Topic 5) and 372T (Topic 5) may not both be counted.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 372T.8 Creativity and Leadership 3 Hours
3 Lecture Hours 0 Lab Hours
Marketing 372 (Topic 18) and 372T (Topic 8) may not both be counted.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 178, 278, 378 Marketing Micro-topics 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Focuses on contemporary, in-demand marketing topics to help develop the foundational knowledge, hands-on experience, and skills for today's marketing ecosystem. For each semester hour of credit earned, the equivalent of one lecture hour a week for one semester.
Pre/Corequisites: Varies with topic.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Upper Division
Topic 1: Data Storytelling and Visualization. Investigate data-driven marketing, identifying stories in data and utilizing visualizations to share that story. Explore Tableau, data literacy, visualization principles, and communicating effectively using data. Marketing 178 (Topic: Data Storytellg/Visualizatn) and Marketing 178 (Topic 1) may not both be counted. Additional prerequisite: Twenty-four semester hours of college credit.
Topic 2: Negotiating Sales Solutions. Additional prerequisite: Twenty-four semester hours of college credit.
Topic 3: International Selling. Additional prerequisite: Twenty-four semester hours of college credit.
Topic 4: Sales Technology and Artificial Intelligence. Additional prerequisite: Twenty-four semester hours of college credit.
Topic 5: Selling in High Technology Industries. Additional prerequisite: Twenty-four semester hours of college credit.
Topic 6: Predictive Modeling in Sales. Additional prerequisite: Twenty-four semester hours of college credit.
Topic 7: Professional Purchasing and Procurement. Explore the role of purchasing and procurement in a business. Examine goals and techniques of purchasing professionals; common structures of purchasing functions in a business; management of suppliers and vendors to achieve goals; cost, resource, and purchase timing management; bid proposal, negotiations, and other strategic purchasing decisions and associated marketing activities. Additional prerequisite: Twenty-four semester hours of college credit.
MKT 178.1, 278.1, 378.1 Data Storytelling and Visualization 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Investigate data-driven marketing, identifying stories in data and utilizing visualizations to share that story. Explore Tableau, data literacy, visualization principles, and communicating effectively using data. Marketing 178 (Topic: Data Storytellg/Visualizatn) and Marketing 178 (Topic 1) may not both be counted.
Pre/Corequisites: Twenty-four semester hours of college credit.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 178.2, 278.2, 378.2 Negotiating Sales Solutions 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Pre/Corequisites: Twenty-four semester hours of college credit.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 178.3, 278.3, 378.3 International Selling 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Pre/Corequisites: Twenty-four semester hours of college credit.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 178.4, 278.4, 378.4 Sales Technology and Artificial Intelligence 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Pre/Corequisites: Twenty-four semester hours of college credit.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 178.5, 278.5, 378.5 Selling in High Technology Industries 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Pre/Corequisites: Twenty-four semester hours of college credit.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 178.6, 278.6, 378.6 Predictive Modeling in Sales 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Pre/Corequisites: Twenty-four semester hours of college credit.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 178.7, 278.7, 378.7 Professional Purchasing and Procurement 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Explore the role of purchasing and procurement in a business. Examine goals and techniques of purchasing professionals; common structures of purchasing functions in a business; management of suppliers and vendors to achieve goals; cost, resource, and purchase timing management; bid proposal, negotiations, and other strategic purchasing decisions and associated marketing activities.
Pre/Corequisites: Twenty-four semester hours of college credit.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 179C, 379C Independent Research in Marketing 1,3 Hours
1,3 Lecture Hours 0 Lab Hours
Only one of the following may be counted: Accounting 379C, Business Administration Honors 379, Business, Government, and Society 379, Finance 379C, International Business 379C, Legal Environment of Business 379, Management 379C, Management Information Systems 379, Marketing 379C, Operations Management 379, Risk Management 379. Conference course.
Pre/Corequisites: Eighteen semester hours of coursework in business and economics, six of which must be upper-division; Marketing 337 or 337H; and consent of instructor. A student registering for this course must obtain written approval from the department chair's office, on forms provided for that purpose, before the first meeting of the course.
Restrictions: Restricted to students in a business major.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
MKT 182, 282, 382 Topics in Analysis of Markets 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Introduction to the data and tools used to analyze the business environment and enable marketing decision making. Uses real world data and problems to evaluate strategic market opportunities and assess the impact of marketing decisions in the marketplace. Discusses analytical and empirical tools that address strategic issues of market sizing, market selection, and competitive analysis, as well as product management, customer management, and marketing function management decisions. For each semester hour of credit earned, the equivalent of one lecture hour a week for one semester.
Pre/Corequisites: Graduate standing.
Grading: Letter Grade
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Doctoral
Topic 1: Market Area Analysis. Conceptual and methodological aspects of analyzing the geographical dimensions of demand. Students complete a field project in which they apply concepts and techniques to the analysis of a problem.
Topic 2: Analytical Methods in Marketing. Basic analytical techniques that are used to improve market-oriented decisions: brand-switching, linear programming applications in advertising, competitive bidding, distribution and location models, conjoint measurement, and multivariate data analysis for strategy formulation. The course stresses the use of the models to deal with marketing variables and problems and the acquisition of relevant data. Case analyses and projects.
Topic 3: Business and Public Policy. Provides a historical framework in which to study key issues in contemporary government and business relations in the United States and, to a limited extent, in other countries. Settings range from the Depression and the New Deal to more recent periods of social regulation of business; topics range from the role of the international oil companies to the deregulation of the airlines.
Topic 4: Strategic Marketing. Strategic marketing decisions made at the corporate and business-unit levels, and organizational issues that affect the formulation and implementation of marketing strategy; an experiential course, taught primarily through the case method and a marketing strategy computer simulation game.
Topic 5: Current Topics in Consumer Marketing. Reasons for the shift in allocation from advertising to promotion, and implications of this shift for the structure of packaged-goods marketing.
Topic 6: Buyer Behavior in Global Markets. The application of marketing strategy and buyer behavior principles in the global environment.
Topic 7: Industrial Marketing. Concepts, theories, and models from industrial marketing strategy provide the foundation for case analyses of a variety of technology-intensive firms, primarily in electronics, data processing, and pharmaceuticals.
Topic 8: Product Policy and Tactics. Tactical and strategic product decisions, with emphasis on the former. Consumer goods, with some attention to the marketing needs of industrial products and service industries; decisions about a firm's product portfolio. Uses case analyses and personal computer-oriented analytical exercises. Additional prerequisite: Completion of Master of Business Administration core courses.
Topic 9: Marketing Strategy for Small Business. Basics of marketing strategy and marketing plan development; students develop such a plan for a beginning business.
Topic 10: Marketing Communications. Analysis of advertising, publicity, personal selling and sales promotion; their social and economic consequences; their coordination and relationship to other business functions.
Topic 11: Quality and Competitiveness. The globalization of competition, the challenge to the United States position in the world economy, and the total quality management movement as a competitive response.
Topic 12: Customer Strategy. External resources for competitiveness, such as customer relationships that can help deliver superior quality and drive down costs. The course brings together experienced managers and students who have interned with them to explore issues underlying total quality in marketing. Additional prerequisite: Completion of an instructor-approved internship.
Topic 13: Pricing and Distribution Channel Strategies. Analysis of distribution and pricing decisions, factors that influence these decisions, and the role of pricing and distribution in the formulation of marketing strategy. Lecture/discussions, cases, and group projects.
Topic 14: Marketing of Services. Organizations that market services rather than goods; differences between tangible goods and services; unique service-marketing problems and opportunities.
Topic 15: Marketing High-Tech Products. The forces driving competition in industrial markets, with emphasis on technological products. This course focuses on honing students' analytical skills for leveraging marketing decision making.
Topic 16: Project Management in Fast-Cycle Environments.
Topic 17: Business Data Analysis With Data Mining. The equivalent of two or three lecture hours a week for one semester. Restrictions: Restricted to Red McCombs School of Business graduate students.
Topic 18: Leveraging Marketing Metrics. Examines the link between marketing decisions and financial performance. Restrictions: Restricted to students in the McCombs School of Business.
Topic 19: Clients, Consulting, and Communication. Restrictions: Restricted to students in the McCombs School of Business.
Topic 20: Human Insights. Restrictions: Restricted to students in the McCombs School of Business.
Topic 21: Brand and Growth Strategy. Examine the basic building blocks of growing and managing a brand while integrating it seamlessly into the overall marketing activities of the firm. Assess the health and profitability of a product portfolio, develop go-to-market strategies for new products, and discuss positioning and repositioning of current products.
Topic 22: Marketing Analytics. Restrictions: Restricted to students in the masters of science in business analytics program.
Topic 23: Advanced Data Analytics in Marketing. Restrictions: Restricted to students in the Masters of Science in Business Analytics Program.
Topic 24: Consumer Well Being. Marketing 182 (Topic: Consumer Well Being) and 182 (Topic 24) may not both be counted. Restrictions: Restricted to students in the Master of Science in Marketing program.
Topic 25: Data Visualization and Storytelling. Marketing 182 (Topic: Data Visualiztn/Storytellng) and 182 (Topic 25) may not both be counted. Restrictions: Restricted to students in the Master of Science in Marketing program.
Topic 26: Predictive Analytics and Data Mining. Marketing 282, 382 (Topic 17: Business Data Analysis with Data Mining) and 282, 382 (Topic 26) may not both be counted. Restrictions: Restricted to students in the McCombs School of Business.
Topic 27: Behavioral Economics. Only one of the following may be counted: Business, Government, and Society 388; Marketing 382 (Topic: Behavioral Economics); 282, 382 (Topic 27).
Topic 28: Connecting with Customers in a Digital World. Marketing 382 (Topic: Connect with Cust Digtl Wrld) and 282, 382 (Topic 28) may not both be counted.
Topic 29: Consumer Behavior in a Digital World. Marketing 382 (Topic: Consumer Behav: Digital World) and 282, 382 (Topic 29) may not both be counted.
Topic 30: Brand and Growth Strategy. Explore the principles of product management including assessing the health and profitability of a product portfolio, developing go-to-market strategies for new products, and positioning and repositioning of current products. Examine the basic building blocks Marketing 282 (Topic: Brand and Growth Strategy) and 282 (Topic 30) may not both be counted. Restrictions: Restricted to students in the Master of Science in Marketing program
Topic 31: Corporate Governance. Only one of the following may be counted: Management 285, 385 (Topic 62), Marketing 382 (Topic: Corporate Governance), 282, 382 (Topic 31)
Topic 32: Creativity and Leadership. Marketing 382 (Topic: Creativity and Leadership) and 282,382 (Topic 32) may not both be counted.
Topic 33: Design Thinking for Business Innovation. Explore the overall design process, along with specific research tools and evaluation methodologies to build empathy and define key customer problems to solve. Discuss best practices for idea generation, prototyping potential solutions, and testing through iterative cycles. Marketing 382 (Topic: Dsgn Thinking For Innovatn) and 282, 382 (Topic 33) may not both be counted.
Topic 34: Invisible Global Market. Only one of the following may be counted: Advertising 391L, Latin American Studies 383, Marketing 382 (Topic: Invisible Global Market), 382 (Topic: Invisible Global Marketing) 282, 382 (Topic 34), Middle Eastern Studies 382M, Public Affairs 388N.
Topic 35: Marketing for Nonmarketers. Marketing 382 (Topic: Marketing for Nonmarketers) and 282, 382 (Topic 35) may not both be counted.
Topic 36: Pricing and Channels. Marketing 382 (Topic: Pricing Channels) and 282, 382 (Topic 36) may not both be counted.
Topic 37: Strategic Branding. Marketing 382 (Topic: Strategic Branding) and 282, 382 (Topic 37) may not both be counted.
Topic 38: Science of Good Business. Explore what good business means in multiple ways: doing well; being good; and feeling good. Examine theory, data, insights, and empirical evidence from behavioral sciences to learn how individuals and organizations can achieve "good" in a business context. Identify actionable practical applications, based on design thinking principles, that can actually be implemented in the workplace. Marketing 382 (Topic: Science of Good Business) and Marketing 282, 382 (Topic 38) may not both be counted.
Topic 39: Experimental Design. Marketing 282 (Topic: Experimental Design) and 282 (Topic 39) may not both be counted. Restrictions: Restricted to students in the Master of Science in Marketing program.
Topic 40: Data Analysis. Marketing 282 (Topic: Data Analysis) and 282 (Topic 40) may not both be counted. Restrictions: Restricted to students in the Master of Science in Marketing program.
Topic 41: Advanced Marketing Management. Marketing 282 (Topic: Spec Topics in Strat Mkt) and 282, 382 (Topic 41) may not both be counted.
Topic 42: Digital Marketing and Measure. Marketing 282 (Topic: Digital Marketing/Measure) and 282 (Topic 42) may not both be counted. Restrictions: Restricted to students in the Master of Science in Marketing program.
Topic 43: Marketing Intelligence Capstone. Marketing 382 (Topic: Mkt Intelligence Capstone) and 382 (Topic 43) may not both be counted. Restrictions: Restricted to students in the Master of Science in Marketing program.
Topic 44: Digital Marketing. Examine the strategies, frameworks, and platforms driving digital marketing success. Analyze how brands use data-informed insights, paid and organic channels, and evolving consumer behaviors to create measurable impact. Explore frameworks for digital strategy, content development, and performance optimization. Marketing 382 (Topic: Digital Marketing) and 382 (Topic 44) may not both be counted.
Topic 45: Influence of Marketing on Society. Marketing 382 (Topic: Influence of Mktg in Society) and 382 (Topic 45) may not both be counted.
Topic 46: Artificial Intelligence for Business Leaders.
Topic 49: Sales Management and Strategy. Marketing 382 (Topic: Sales Management and Strategy) and 382 (Topic 49) may not both be counted.
Topic 51: Analysis of Markets. Marketing 382 (Topic: Analysis of Markets) and 282, 382 (Topic 51) may not both be counted.
Topic 52: Marketing Analytics and Information. Marketing 382 (Topic: MKT Analytics and Information) and 282, 382 (Topic 52) may not both be counted.
Topic 53: Analytical Tools for Marketing. Marketing 382 (Topic: Analytical Tools for Marketing) and 282, 382 (Topic 53) may not both be counted.
Topic 54: Data Driven Marketing. Marketing 382 (Topic: Data Driven Marketing) and 282, 382 (Topic 54) may not both be counted.
Topic 55: Data Analytics and Dynamic Pricing. Discuss nonlinear pricing, price customization, revenue management, bundling and versioning, channel pricing and auction designs in dynamic settings. Using real data sets and detailed exercises, apply these tools and concepts to diverse contexts and industries ranging from search engines to airlines, hotels and casinos to entertainment, and online retailing, utilities, social media, and self-improvement products. Explore analytical skills that can be applied in diverse settings ranging from business to policy issues and major global issues that confront an informed citizenry. Marketing 382 (Topic: Data Analytic & Dynamic Pricng) and Marketing 282, 382 (Topic 55) may not both be counted.
Topic 56: Marketing Analytics. Explore an introduction to a variety of approaches to analyzing firm marketing actions. Discuss preference measurement, market segmentation and targeting, customer economics, product and brand policies, pricing, advertising, and digital marketing. Only one of the following may be counted: Marketing 382 (Topic: MKT Analy & Application), 382 (Topic: Anly/Applicatn in MKT), 282, 382 (Topic 56).
Topic 57: Product and Brand Management. Explore the principles of product management including assessing the health and profitability of a product portfolio, developing go-to-market strategies for new products, and positioning and repositioning of current products. Examine the basic building blocks of growing and managing a brand while integrating it seamlessly into the overall marketing activities of the firm. Marketing 182 (Topic 57) and Marketing 282 (Topic: Product/Brand MGMT) may not both be counted.
Topic 58: Product Management. Marketing 382 (Topic: Product Management) and 382 (Topic 58) may not both be counted.
Topic 71: CCIMS Marketing Fellows Practicum. Marketing 382 (Topic: CCIMS Marketing Fellows Pract) and 282, 382 (Topic 71) may not both be counted. Restrictions: Restricted to students in the Marketing Fellows and Marketing Labs programs.
Topic 72: Marketing and Customer Insights Practicum. Marketing 382 (Topic MKT & Customer Insights Pract) and 282, 382 (Topic 72) may not both be counted.
MKT 182.11, 282.11, 382.11 Quality and Competitiveness 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
The globalization of competition, the challenge to the United States position in the world economy, and the total quality management movement as a competitive response.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.12, 282.12, 382.12 Customer Strategy 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
External resources for competitiveness, such as customer relationships that can help deliver superior quality and drive down costs. The course brings together experienced managers and students who have interned with them to explore issues underlying total quality in marketing.
Pre/Corequisites: Completion of an instructor-approved internship.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.13, 282.13, 382.13 Pricing and Distribution Channel Strategies 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Analysis of distribution and pricing decisions, factors that influence these decisions, and the role of pricing and distribution in the formulation of marketing strategy. Lecture/discussions, cases, and group projects.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.14, 282.14, 382.14 Marketing of Services 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Organizations that market services rather than goods; differences between tangible goods and services; unique service-marketing problems and opportunities.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.15, 282.15, 382.15 Marketing High-Tech Products 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
The forces driving competition in industrial markets, with emphasis on technological products. This course focuses on honing students' analytical skills for leveraging marketing decision making.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.16, 282.16, 382.16 Project Management in Fast-Cycle Environments 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.18, 282.18, 382.18 Leveraging Marketing Metrics 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Examines the link between marketing decisions and financial performance.
Restrictions: Restricted to students in the McCombs School of Business.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.19, 282.19, 382.19 Clients, Consulting, and Communication 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Restrictions: Restricted to students in the McCombs School of Business.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.2, 282.2, 382.2 Analytical Methods in Marketing 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Basic analytical techniques that are used to improve market-oriented decisions: brand-switching, linear programming applications in advertising, competitive bidding, distribution and location models, conjoint measurement, and multivariate data analysis for strategy formulation. The course stresses the use of the models to deal with marketing variables and problems and the acquisition of relevant data. Case analyses and projects.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.20, 282.20, 382.20 Human Insights 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Restrictions: Restricted to students in the McCombs School of Business.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.21, 282.21, 382.21 Brand and Growth Strategy 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Examine the basic building blocks of growing and managing a brand while integrating it seamlessly into the overall marketing activities of the firm. Assess the health and profitability of a product portfolio, develop go-to-market strategies for new products, and discuss positioning and repositioning of current products.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.22, 282.22, 382.22 Marketing Analytics 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Restrictions: Restricted to students in the masters of science in business analytics program.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.23, 282.23, 382.23 Advanced Data Analytics in Marketing 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Restrictions: Restricted to students in the Masters of Science in Business Analytics Program.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.24, 282.24, 382.24 Consumer Well Being 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 182 (Topic: Consumer Well Being) and 182 (Topic 24) may not both be counted.
Restrictions: Restricted to students in the Master of Science in Marketing program.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.25, 282.25, 382.25 Data Visualization and Storytelling 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 182 (Topic: Data Visualiztn/Storytellng) and 182 (Topic 25) may not both be counted.
Restrictions: Restricted to students in the Master of Science in Marketing program.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.26, 282.26, 382.26 Predictive Analytics and Data Mining 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 282, 382 (Topic 17: Business Data Analysis with Data Mining) and 282, 382 (Topic 26) may not both be counted.
Restrictions: Restricted to students in the McCombs School of Business.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.27, 282.27, 382.27 Behavioral Economics 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Only one of the following may be counted: Business, Government, and Society 388; Marketing 382 (Topic: Behavioral Economics); 282, 382 (Topic 27).
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.28, 282.28, 382.28 Connecting with Customers in a Digital World 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 382 (Topic: Connect with Cust Digtl Wrld) and 282, 382 (Topic 28) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.29, 282.29, 382.29 Consumer Behavior in a Digital World 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 382 (Topic: Consumer Behav: Digital World) and 282, 382 (Topic 29) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.3, 282.3, 382.3 Business and Public Policy 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Provides a historical framework in which to study key issues in contemporary government and business relations in the United States and, to a limited extent, in other countries. Settings range from the Depression and the New Deal to more recent periods of social regulation of business; topics range from the role of the international oil companies to the deregulation of the airlines.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.30, 282.30, 382.30 Brand and Growth Strategy 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Explore the principles of product management including assessing the health and profitability of a product portfolio, developing go-to-market strategies for new products, and positioning and repositioning of current products. Examine the basic building blocks Marketing 282 (Topic: Brand and Growth Strategy) and 282 (Topic 30) may not both be counted.
Restrictions: Restricted to students in the Master of Science in Marketing program
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.31, 282.31, 382.31 Corporate Governance 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Only one of the following may be counted: Management 285, 385 (Topic 62), Marketing 382 (Topic: Corporate Governance), 282, 382 (Topic 31)
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.32, 282.32, 382.32 Creativity and Leadership 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 382 (Topic: Creativity and Leadership) and 282,382 (Topic 32) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.33, 282.33, 382.33 Design Thinking for Business Innovation 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Explore the overall design process, along with specific research tools and evaluation methodologies to build empathy and define key customer problems to solve. Discuss best practices for idea generation, prototyping potential solutions, and testing through iterative cycles. Marketing 382 (Topic: Dsgn Thinking For Innovatn) and 282, 382 (Topic 33) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.34, 282.34, 382.34 Invisible Global Market 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Only one of the following may be counted: Advertising 391L, Latin American Studies 383, Marketing 382 (Topic: Invisible Global Market), 382 (Topic: Invisible Global Marketing) 282, 382 (Topic 34), Middle Eastern Studies 382M, Public Affairs 388N.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.35, 282.35, 382.35 Marketing for Nonmarketers 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 382 (Topic: Marketing for Nonmarketers) and 282, 382 (Topic 35) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.36, 282.36, 382.36 Pricing and Channels 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 382 (Topic: Pricing Channels) and 282, 382 (Topic 36) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.37, 282.37, 382.37 Strategic Branding 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 382 (Topic: Strategic Branding) and 282, 382 (Topic 37) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.38, 282.38, 382.38 Science of Good Business 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Explore what good business means in multiple ways: doing well; being good; and feeling good. Examine theory, data, insights, and empirical evidence from behavioral sciences to learn how individuals and organizations can achieve "good" in a business context. Identify actionable practical applications, based on design thinking principles, that can actually be implemented in the workplace. Marketing 382 (Topic: Science of Good Business) and Marketing 282, 382 (Topic 38) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.39, 282.39, 382.39 Experimental Design 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 282 (Topic: Experimental Design) and 282 (Topic 39) may not both be counted.
Restrictions: Restricted to students in the Master of Science in Marketing program.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.4, 282.4, 382.4 Strategic Marketing 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Strategic marketing decisions made at the corporate and business-unit levels, and organizational issues that affect the formulation and implementation of marketing strategy; an experiential course, taught primarily through the case method and a marketing strategy computer simulation game.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.40, 282.40, 382.40 Data Analysis 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 282 (Topic: Data Analysis) and 282 (Topic 40) may not both be counted.
Restrictions: Restricted to students in the Master of Science in Marketing program.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.41, 282.41, 382.41 Advanced Marketing Management 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 282 (Topic: Spec Topics in Strat Mkt) and 282, 382 (Topic 41) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.42, 282.42, 382.42 Digital Marketing and Measure 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 282 (Topic: Digital Marketing/Measure) and 282 (Topic 42) may not both be counted.
Restrictions: Restricted to students in the Master of Science in Marketing program.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.43, 282.43, 382.43 Marketing Intelligence Capstone 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 382 (Topic: Mkt Intelligence Capstone) and 382 (Topic 43) may not both be counted.
Restrictions: Restricted to students in the Master of Science in Marketing program.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.44, 282.44, 382.44 Digital Marketing 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Examine the strategies, frameworks, and platforms driving digital marketing success. Analyze how brands use data-informed insights, paid and organic channels, and evolving consumer behaviors to create measurable impact. Explore frameworks for digital strategy, content development, and performance optimization. Marketing 382 (Topic: Digital Marketing) and 382 (Topic 44) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.45, 282.45, 382.45 Influence of Marketing on Society 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 382 (Topic: Influence of Mktg in Society) and 382 (Topic 45) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.46, 282.46, 382.46 Artificial Intelligence for Business Leaders 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.49, 282.49, 382.49 Sales Management and Strategy 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 382 (Topic: Sales Management and Strategy) and 382 (Topic 49) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.5, 282.5, 382.5 Current Topics in Consumer Marketing 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Reasons for the shift in allocation from advertising to promotion, and implications of this shift for the structure of packaged-goods marketing.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.51, 282.51, 382.51 Analysis of Markets 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 382 (Topic: Analysis of Markets) and 282, 382 (Topic 51) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.52, 282.52, 382.52 Marketing Analytics and Information 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 382 (Topic: MKT Analytics and Information) and 282, 382 (Topic 52) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.53, 282.53, 382.53 Analytical Tools for Marketing 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 382 (Topic: Analytical Tools for Marketing) and 282, 382 (Topic 53) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.54, 282.54, 382.54 Data Driven Marketing 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 382 (Topic: Data Driven Marketing) and 282, 382 (Topic 54) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.55, 282.55, 382.55 Data Analytics and Dynamic Pricing 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Discuss nonlinear pricing, price customization, revenue management, bundling and versioning, channel pricing and auction designs in dynamic settings. Using real data sets and detailed exercises, apply these tools and concepts to diverse contexts and industries ranging from search engines to airlines, hotels and casinos to entertainment, and online retailing, utilities, social media, and self-improvement products. Explore analytical skills that can be applied in diverse settings ranging from business to policy issues and major global issues that confront an informed citizenry. Marketing 382 (Topic: Data Analytic & Dynamic Pricng) and Marketing 282, 382 (Topic 55) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.56, 282.56, 382.56 Marketing Analytics 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Explore an introduction to a variety of approaches to analyzing firm marketing actions. Discuss preference measurement, market segmentation and targeting, customer economics, product and brand policies, pricing, advertising, and digital marketing. Only one of the following may be counted: Marketing 382 (Topic: MKT Analy & Application), 382 (Topic: Anly/Applicatn in MKT), 282, 382 (Topic 56).
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.58, 282.58, 382.58 Product Management 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 382 (Topic: Product Management) and 382 (Topic 58) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.6, 282.6, 382.6 Buyer Behavior in Global Markets 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
The application of marketing strategy and buyer behavior principles in the global environment.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.7, 282.7, 382.7 Industrial Marketing 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Concepts, theories, and models from industrial marketing strategy provide the foundation for case analyses of a variety of technology-intensive firms, primarily in electronics, data processing, and pharmaceuticals.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.71, 282.71, 382.71 CCIMS Marketing Fellows Practicum 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 382 (Topic: CCIMS Marketing Fellows Pract) and 282, 382 (Topic 71) may not both be counted.
Restrictions: Restricted to students in the Marketing Fellows and Marketing Labs programs.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.72, 282.72, 382.72 Marketing and Customer Insights Practicum 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 382 (Topic MKT & Customer Insights Pract) and 282, 382 (Topic 72) may not both be counted.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.8, 282.8, 382.8 Product Policy and Tactics 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Tactical and strategic product decisions, with emphasis on the former. Consumer goods, with some attention to the marketing needs of industrial products and service industries; decisions about a firm's product portfolio. Uses case analyses and personal computer-oriented analytical exercises.
Pre/Corequisites: Completion of Master of Business Administration core courses.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 182.9, 282.9, 382.9 Marketing Strategy for Small Business 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Basics of marketing strategy and marketing plan development; students develop such a plan for a beginning business.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 282C Product Management for Executives 2 Hours
2 Lecture Hours 0 Lab Hours
Explore product management with a focus on contemporary, in-demand marketing areas that provide the foundational knowledge, hands-on experience, and skills for today's marketing ecosystem. Two lecture hours a week for one semester.
Pre/Corequisites: Graduate standing.
Restrictions: Restricted to students in the Executive MBA Program.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Master's
MKT 282E Strategic Marketing for Executives 2 Hours
2 Lecture Hours 0 Lab Hours
Explore how to think strategically about marketing issues; how to analyze a business situation; and how to formulate, implement, and monitor a marketing plan through a blend of lectures, case studies, and experiential simulations. Two lecture hours a week for one semester.
Pre/Corequisites: Graduate standing.
Restrictions: Restricted to students in the Executive MBA Program.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Master's
MKT 383 Acquisition, Consumption, and Disposition Behavior 3 Hours
3 Lecture Hours 0 Lab Hours
The acquisition, consumption, and disposition of goods, services, time, and ideas by individuals, families, and organizations, examined from a managerial viewpoint. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing.
Grading: Student Option
Repeatable for credit: No
Academic Level: Doctoral
MKT 384 Marketing Research Methodology 3 Hours
3 Lecture Hours 0 Lab Hours
An applied approach to advanced marketing research, covering both the design and execution of marketing research projects and the management of the marketing research function. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing, three semester hours of coursework in marketing, and three semester hours of coursework in statistics.
Grading: Student Option
Repeatable for credit: No
Academic Level: Doctoral
MKT 386 Advanced Marketing Management 3 Hours
3 Lecture Hours 0 Lab Hours
Major marketing concepts and variables, their interrelationships, and their implications for policymaking, problem solving, and strategy formulation. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Doctoral
MKT 188, 288, 388 Marketing Micro-topics 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Focuses on contemporary, in-demand marketing topics to help develop the foundational knowledge, hands-on experience, and skills for today's marketing ecosystem. For each semester hour of credit earned, the equivalent of one lecture hour a week for one semester.
Pre/Corequisites: Graduate standing. Additional prerequisites may vary with topics.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Master's
Topic 1: Business Development Marketing Sales Leadership. Marketing 188 (Topic: Bus Dev/Mkt Sales Leadrshp) and 188 (Topic 1) may not both be counted.
Topic 2: Data Storytelling and Visualization. Marketing 188 (Topic: Data Storytellg/Visualizatn) and 188 (Topic 2) may not both be counted.
Topic 3: Leveraging New Media Channels. Analyze the most important trends shaping media worldwide, ranging from the emergence of content creators to how people consume content to why generative search engines have an important place next to search engine optimization, such as GEO and SEO. Examine media models that are utilized by the public and private sector and explore how the current marketing offering will evolve in the next three to five years. Marketing 188 (Topic: Leveraging New Media Channels) and 188 (Topic 3) may not both be counted.
Topic 4: SQL for Business and Marketing. Marketing 188 (Topic: SQL for Business and Marketing) and 188 (Topic 4) may not both be counted.
MKT 188.1, 288.1, 388.1 Business Development Marketing Sales Leadership 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 188 (Topic: Bus Dev/Mkt Sales Leadrshp) and 188 (Topic 1) may not both be counted.
Grading: Student Option
Repeatable for credit: No
Academic Level: Master's
MKT 188.2, 288.2, 388.2 Data Storytelling and Visualization 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 188 (Topic: Data Storytellg/Visualizatn) and 188 (Topic 2) may not both be counted.
Grading: Student Option
Repeatable for credit: No
Academic Level: Master's
MKT 188.3, 288.3, 388.3 Leveraging New Media Channels 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Analyze the most important trends shaping media worldwide, ranging from the emergence of content creators to how people consume content to why generative search engines have an important place next to search engine optimization, such as GEO and SEO. Examine media models that are utilized by the public and private sector and explore how the current marketing offering will evolve in the next three to five years. Marketing 188 (Topic: Leveraging New Media Channels) and 188 (Topic 3) may not both be counted.
Grading: Student Option
Repeatable for credit: No
Academic Level: Master's
MKT 188.4, 288.4, 388.4 SQL for Business and Marketing 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Marketing 188 (Topic: SQL for Business and Marketing) and 188 (Topic 4) may not both be counted.
Grading: Student Option
Repeatable for credit: No
Academic Level: Master's
MKT 191S, 291S, 391S, 691S Independent Study 1,2,3,6 Hours
1,2,3,6 Lecture Hours 0 Lab Hours
Conference course.
Pre/Corequisites: Graduate standing and consent of instructor.
Grading: Student Option
Repeatable for credit: Yes (Unlimited)
Academic Level: Doctoral
MKT 397 Seminar: Current Topics in Marketing 3 Hours
3 Lecture Hours 0 Lab Hours
Survey and analysis of current marketing problems; their significance, evaluation, and probable outcome. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing and consent of instructor.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Doctoral
Topic 1: Marketing Theory and Development of Marketing Thought. Analysis of marketing phenomena and their causes. Provides a historical framework to study issues among key components of the marketing system (customers, distributors, and manufacturers).
Topic 2: Marketing Management and Strategy. Examination from the marketing perspective of the process of strategy development and implementation at various levels of the organization: corporate, strategic business unit, and product line/brand.
Topic 3: Buyer Behavior. Theoretical examination of the acquisition and consumption of goods, services, time, and ideas by individuals and groups.
Topic 4: Marketing Research Methods. Advanced statistical procedures and analytical methods for data analysis; reliability and validity of data.
Topic 5: Research Topics in Marketing. Current research issues, methods, and models in marketing; focus on both theory and methodology.
Topic 6: Advanced Research Methods in Marketing. New methodological developments and research procedures; selected topics.
Topic 7: Marketing Models. Analytical techniques and models developed by management scientists to aid marketing-oriented decisions in contexts such as marketing mix management, new product development, and product adoptions.
Topic 8: Quantitative Marketing Strategy. Decision models and analytical procedures used in strategic decision making in marketing; strategic planning approaches, industry analysis (models related to growth in sales and competition), competitive structure (approaches for market structure analysis), and new product design and development models.
Topic 9: Behavioral Decision Research.
Topic 10: Marketing Models II. Introduces state-of-the-art theoretical and empirical marketing models using deductive mathematical analysis and inductive statistical reasoning. Create novel quantitative marketing models and estimation methods and critically evaluate the models in the literature of quantitative marketing. Three lecture hours a week for one semester. Restrictions: Restricted to doctoral students in McCombs School of Business.
Topic 11: Causal Inference. Examine empirical methods for causal inference with observational data. Restrictions: Restricted to doctoral students in McCombs School of Business.
MKT 397.10 Marketing Models II 3 Hours
3 Lecture Hours 0 Lab Hours
Introduces state-of-the-art theoretical and empirical marketing models using deductive mathematical analysis and inductive statistical reasoning. Create novel quantitative marketing models and estimation methods and critically evaluate the models in the literature of quantitative marketing. Three lecture hours a week for one semester.
Restrictions: Restricted to doctoral students in McCombs School of Business.
Grading: Student Option
Repeatable for credit: No
Academic Level: Doctoral
MKT 397.11 Causal Inference 3 Hours
3 Lecture Hours 0 Lab Hours
Examine empirical methods for causal inference with observational data.
Restrictions: Restricted to doctoral students in McCombs School of Business.
Grading: Student Option
Repeatable for credit: No
Academic Level: Doctoral
MKT 397.2 Marketing Management and Strategy 3 Hours
3 Lecture Hours 0 Lab Hours
Examination from the marketing perspective of the process of strategy development and implementation at various levels of the organization: corporate, strategic business unit, and product line/brand.
Grading: Student Option
Repeatable for credit: No
Academic Level: Doctoral
MKT 397.3 Buyer Behavior 3 Hours
3 Lecture Hours 0 Lab Hours
Theoretical examination of the acquisition and consumption of goods, services, time, and ideas by individuals and groups.
Grading: Student Option
Repeatable for credit: No
Academic Level: Doctoral
MKT 397.4 Marketing Research Methods 3 Hours
3 Lecture Hours 0 Lab Hours
Advanced statistical procedures and analytical methods for data analysis; reliability and validity of data.
Grading: Student Option
Repeatable for credit: No
Academic Level: Doctoral
MKT 397.5 Research Topics in Marketing 3 Hours
3 Lecture Hours 0 Lab Hours
Current research issues, methods, and models in marketing; focus on both theory and methodology.
Grading: Student Option
Repeatable for credit: No
Academic Level: Doctoral
MKT 397.6 Advanced Research Methods in Marketing 3 Hours
3 Lecture Hours 0 Lab Hours
New methodological developments and research procedures; selected topics.
Grading: Student Option
Repeatable for credit: No
Academic Level: Doctoral
MKT 397.7 Marketing Models 3 Hours
3 Lecture Hours 0 Lab Hours
Analytical techniques and models developed by management scientists to aid marketing-oriented decisions in contexts such as marketing mix management, new product development, and product adoptions.
Grading: Student Option
Repeatable for credit: No
Academic Level: Doctoral
MKT 397.9 Behavioral Decision Research 3 Hours
3 Lecture Hours 0 Lab Hours
Grading: Student Option
Repeatable for credit: No
Academic Level: Doctoral
MKT 698 Thesis 6 Hours
0 Lecture Hours 0 Lab Hours
The equivalent of three lecture hours a week for two semesters.
Pre/Corequisites: For 698A, graduate standing in marketing and consent of the graduate adviser; for 698B, Marketing 698A.
Grading: Credit No Credit
Repeatable for credit: No
Academic Level: Doctoral
MKT 398R Master's Report 3 Hours
3 Lecture Hours 0 Lab Hours
Preparation of a report to fulfill the requirement for the master's degree under the report option. The equivalent of three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing in marketing and consent of the supervising faculty member.
Grading: Credit No Credit
Repeatable for credit: No
Academic Level: Doctoral
MKT 399W, 699W, 999W Dissertation 3,6,9 Hours
0 Lecture Hours 0 Lab Hours
Pre/Corequisites: Admission to candidacy for the doctoral degree.
Grading: Credit No Credit
Repeatable for credit: Yes (Unlimited)
Academic Level: Doctoral