Advertising (BSAdv)
Total Hours Required: 120
Plan of Study
The Plan of Study is a suggested four-year course sequence to support academic planning and serves as a helpful guide. Currently enrolled students should meet with their academic advisor to tailor their course selections and timelines to their individual goals and circumstances.
| Year 1 | ||
|---|---|---|
| Semester 1 | Hours | |
| COM 301E | Introduction to Communication Foundations | 3 |
| Natural Science and Technology, Part I (030) | 3 | |
| RHE 306 | Rhetoric and Writing | 3 |
| ADV 305 | Fundamentals of Advertising | 3 |
| First-Year Signature Course (090) | 3 | |
| Hours | 15 | |
| Semester 2 | ||
| ADV 309R | Introduction to Advertising and Public Relations Research | 3 |
| U.S. History (060) | 3 | |
| Social and Behavioral Sciences (080) | 3 | |
| Visual and Performing Arts (050) | 3 | |
| Natural Science and Technology, Part I (030) | 3 | |
| Hours | 15 | |
| Year 2 | ||
| Semester 1 | ||
| COM 302E | Interdisciplinary Communication Foundations | 3 |
| ADV course | 3 | |
| ADV 325 | Introduction to Advertising Creativity | 3 |
| Language, Communication, and Culture | 6 | |
| Hours | 15 | |
| Semester 2 | ||
| ADV 353 | Advertising and Public Relations Law and Ethics | 3 |
| Free Elective | 3 | |
| U.S. History (060) | 3 | |
| Language, Communication, and Culture | 6 | |
| Hours | 15 | |
| Year 3 | ||
| Semester 1 | ||
| Natural Science and Technology, Part II (093) | 3 | |
| ADV 345J | Advertising and Public Relations Media Planning | 3 |
| American and Texas Government (070) | 3 | |
| Language, Communication, and Culture | 3 | |
| Free Elective | 3 | |
| Hours | 15 | |
| Semester 2 | ||
| MKT 320F | Foundations of Marketing | 3 |
| Humanities (040) | 3 | |
| Free Elective | 3 | |
| Upper-division ADV course | 3 | |
| ADV 344K | Advertising and Public Relations Research | 3 |
| Hours | 15 | |
| Year 4 | ||
| Semester 1 | ||
| ADV 370J | Integrated Communications Management | 3 |
| ADV 350 | Advertising Internship | 3 |
| Free Elective | 3 | |
| American and Texas Government (070) | 3 | |
| Free Elective | 3 | |
| Hours | 15 | |
| Semester 2 | ||
| ADV 373 | Integrated Communications Campaigns | 3 |
| Upper-division ADV course | 3 | |
| Upper-division ADV course | 3 | |
| Non-ADV Elective | 3 | |
| Non-ADV Elective | 3 | |
| Hours | 15 | |
| Total Hours | 120 | |
Requirements
All requirements are listed below, starting with the most specialized moving to the most general. Additional requirements may follow the table, so be sure to read the entire page. Some required courses listed below may also satisfy General Education requirements, including Core Curriculum.
| Code | Title | Hours |
|---|---|---|
| Major | ||
| ADV 305 | Fundamentals of Advertising | 3 |
| ADV 309R | Introduction to Advertising and Public Relations Research | 3 |
| ADV 325 | Introduction to Advertising Creativity | 3 |
| ADV 344K | Advertising and Public Relations Research | 3 |
| ADV 345J | Advertising and Public Relations Media Planning | 3 |
| Hours chosen from: | 3 | |
| Advertising Internship | ||
| Advertising Internship | ||
| Portfolio III | ||
| ADV 353 | Advertising and Public Relations Law and Ethics | 3 |
| ADV 370J | Integrated Communications Management | 3 |
| ADV 373 | Integrated Communications Campaigns | 3 |
| Hours chosen from: Non-internship ADV (9 hours must be upper-division) | 12 | |
(These hours may be fulfilled or partly fulfilled by completing one of the elective initiatives listed below. Application and approval are required to enroll in an elective initiative sequence): | ||
Texas Creative: | ||
| Portfolio I | ||
| Copywriting | ||
or ADV 347C | Art Direction | |
| Portfolio II | ||
| Portfolio III | ||
Texas Media and Analytics | ||
| Advanced Media Strategies | ||
| Media Investments | ||
| Media Investments | ||
Texas Immersive | ||
| Audience Development and Engagement | ||
| Experimental Storytelling | ||
| Immersive Experiences | ||
| MKT 320F | Foundations of Marketing | 3 |
| or MKT 337 | Principles of Marketing | |
| Subtotal | 42 | |
| Free electives: Additional coursework to reach total hours required. | 24 | |
| Subtotal | 24 | |
| General Education | ||
| Core Curriculum | 42 | |
| Foreign Language other than English, Beginning Proficiency | ||
| Subtotal | 42 | |
| College Requirements - Communication | 12 | |
| General University Requirements | ||
| Total Hours | 120 | |
Additional Requirement and Policies
- At least 39, but no more than 54, semester hours of advertising are required, of which at least 24 hours must be upper division.
- To enroll in most upper-division courses in the Stan Richards School, a student must have completed ADV 305 with a grade of at least C-.
- ADV 305 and ADV 318J may not both be counted towards the degree.
- Advertising majors must complete ADV 305, ADV 309R, ADV 370J, and ADV 373 in residence.
- A student may not earn both the Bachelor of Science in Advertising and the Bachelor of Science in Public Relations.
- A candidate for a degree must have an officially declared major in the Moody College of Communication at the time the degree is awarded.”