Public Relations (P R)
P R 305 Fundamentals of Public Relations 3 Hours
3 Lecture Hours 0 Lab Hours
An introduction to public relations history and practice. Three lecture hours a week for one semester.
Restrictions: Restrcited to public relations majors.
Grading: Student Option
Repeatable for credit: No
Academic Level: Lower Division
P R 305S Introduction to Integrated Communication for Sports 3 Hours
3 Lecture Hours 0 Lab Hours
Examination of the mass media industry in relation to the field of sports. Focus on the "off-the-field" industries of advertising, marketing, and public relations that impact sports; rights fees contracts; pre-game shows; gameday production; in-stadium activities; and press coverage. Only one of the following may be counted: Advertising 305S, 378 (Topic 7: Integrated Communication for Sports), Kinesiology 352K (Topic: Integrated Communication for Sports), Public Relations 305S. Three lecture hours a week for one semester.
Same as: ADV 305S
Grading: Student Option
Repeatable for credit: No
Academic Level: Lower Division
P R 309 Introduction to Advertising and Public Relations Research 3 Hours
3 Lecture Hours 0 Lab Hours
Introduction to concepts and methods of statistics, with emphasis on analyzing personal and group behaviors. Includes exploratory data analysis, correlation and regression, descriptive statistics, sampling distributions, confidence intervals, and hypothesis testing. Only one of the following may be counted: Advertising 309R, 378 (Topic: Introduction to Advertising and Public Relations Research), Public Relations 309, 378 (Topic: Introduction to Advertising and Public Relations Research). Three lecture hours a week for one semester.
Same as: ADV 309R
Core Curriculum: 020
Grading: Student Option
Repeatable for credit: No
Academic Level: Lower Division
P R 111, 211, 311 Topics in Public Relations 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
For each semester hour of credit earned, one lecture hour a week for one semester.
Pre/Corequisites: Prerequisites vary with the topic.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Lower Division
P R 316 Creativity and American Culture 3 Hours
3 Lecture Hours 0 Lab Hours
A cross-disciplinary view of the creative process and creative products. The conceptual core of film, fine arts, advertising, architecture, and literature. Advertising 316 and Public Relations 316 may not both be counted. Three lecture hours a week for one semester.
Same as: ADV 316
Grading: Student Option
Repeatable for credit: No
Academic Level: Lower Division
P R 317 Writing for Public Relations 3 Hours
3 Lecture Hours 1 Lab Hours
Introduction to writing skills for the media, including readability, clarity, verification, and style. Three lecture hours and one laboratory hour a week for one semester.
Core Curriculum: 010
Pre/Corequisites: Advertising 305, 318J, or Public Relations 305 with a grade of at least C-.
Restrictions: Restricted to public relations majors.
Grading: Student Option
Repeatable for credit: No
Academic Level: Lower Division
P R 119S, 219S, 319S, 419S, 519S, 619S, 719S, 819S, 919S Topics in Public Relations 1-9 Hours
0 Lecture Hours 0 Lab Hours
This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office. Credit is recorded as assigned by the study abroad adviser in the School of Advertising and Public Relations. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. Transfer credit is awarded for work in an affiliated studies program.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Lower Division
P R 320 Integrated Communication for Nonprofit Organizations 3 Hours
3 Lecture Hours 0 Lab Hours
Explores integrated communication and branding in a variety of nonprofit settings. Examines the strategic, integrated use of multiple communication approaches, including advertising, public relations, new media, promotions, sponsorships, and special events. Only one of the following may be counted: Advertising 320, 378 (Topic 17), Public Relations 320, 378 (Topic 5). Three lecture hours a week for one semester.
Same as: ADV 320
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 321 Leadership and Ethics 3 Hours
3 Lecture Hours 0 Lab Hours
Explores leadership, communication, ethics, and the ability to lead others ethically and effectively. Examine concepts and frameworks related to skills that are integral to ethical, effective leadership. Only one of the following may be counted: Advertising 321, 378 (Topic 11), Public Relations 321, 378 (Topic: Leadership and Ethics). Three lecture hours a week for one semester.
Same as: ADV 321
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 322 Health Communication: Messages, Campaigns, and the Media 3 Hours
3 Lecture Hours 0 Lab Hours
Covers the development of effective health messages, the design of health campaigns, and investigate the role of the media in influencing people's health and perceptions of health. Only one of the following may be counted: Advertising 322, 378 (Topic: Health Communication), Public Relations 322. Three lecture hours a week for one semester.
Same as: ADV 322
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 323 Public Communication of Science and Technology 3 Hours
3 Lecture Hours 0 Lab Hours
Explores the rapidly growing field of science communication. Examines the intersection of science, media, and society, focusing on media's impact on how people come to understand, perceive, and act relative to scientific issues. Special attention will be directed toward the strategic communication of science and maximizing scientists' engagement with public audiences. Only one of the following may be counted: Advertising 323, 378 (Topic: Public Comm of Science/Tech), Public Relations 323, 378 (Topic: Public Comm of Science/Tech). Three lecture hours a week for one semester.
Same as: ADV 323
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 324 Communicating Sustainability 3 Hours
3 Lecture Hours 0 Lab Hours
Focuses on persuasion in the context of environmental attitudes and behaviors. Explores how humans think about and interact with the environment, paying particular attention to climate change. Drawing on theory and examples, examines the challenges and opportunities that arise when people try to communicate about the environment and change individual attitudes and behaviors. Only one of the following may be counted: Advertising 324, 378 (Topic: Communicating Sustainability), Public Relations 324, 378 (Topic: Communicating Sustainability). Three lecture hours a week for one semester.
Same as: ADV 324
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 129S, 229S, 329S, 429S, 529S, 629S, 729S, 829S, 929S Topics in Public Relations 1-9 Hours
1,2,3,4,5,6,7,8,9 Lecture Hours 0 Lab Hours
Enrollment in this course is to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office. Credit is recorded as assigned by the study abroad adviser in the Department of Public Relations; transfer credit is awarded for work in an affiliated studies program. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence.
Grading: Letter Grade
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Upper Division
P R 332 Technology Marketing and Advertising 3 Hours
3 Lecture Hours 0 Lab Hours
Explores case histories, interviews with leading technology advertising and marketing executives, and latest trends in digital advertising, both mobile and social, as well as its impact across marketing segments and industries. Only one of the following may be counted: Advertising 332, 378 (Topic 23), Public Relations 332. Three lecture hours a week for one semester.
Same as: ADV 332
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 332C New Media Entrepreneurialism 3 Hours
3 Lecture Hours 0 Lab Hours
Covers real life experience/exposure with a series of interviews with real-life practitioners from social media, venture capital, and others with expertise in the field. Explores important trends in digital content and digital business models; a primer for those who wish to learn about entrepreneurialism, technology, and it's intersection with media. Only one of the following may be counted: Advertising 332C, 378 (Topic: New Media Entrepreneurialism), Public Relations 332C, 378 (Topic: New Media Entrepreneurialism). Three lecture hours a week for one semester.
Same as: ADV 332C
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 332D Entrepreneurialism in Communication 3 Hours
3 Lecture Hours 0 Lab Hours
Project-oriented exercise where small teams conceptualize a business idea in communications, curate the insights and opinions of fellow team members, and ultimately develop a business plan around their new endeavor. A panel of local entrepreneurs will provide feedback and critique. Only one of the following may be counted: Advertising 332D, 378 (Topic: Entrepreneurialism in Comm), Public Relations 332D. Three lecture hours a week for one semester.
Same as: ADV 332D
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 339K Digital Graphic Communication 3 Hours
3 Lecture Hours 0 Lab Hours
Introduction to the fundamentals of good graphic design, as well as production basics. Develops digital design skills using industry-standard software, from print (Adobe InDesign, Photoshop, Illustrator) to motion (Adobe Premiere, AfterEffects) and interactive (HTML, CSS, WordPress). Assumes no prior knowledge. Only one of the following may be counted: Advertising 339K, 378 (Topic: Digital Graphic Communication), Public Relations 339K, 378 (Topic: Digital Graphic Communication). Three lecture hours a week for one semester.
Same as: ADV 339K
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 339L Brand Storytelling 3 Hours
3 Lecture Hours 0 Lab Hours
Examination of how classic elements of storytelling, semiotics, and symbolism can be used to create and manage a modern brand's story and 'meaning'. Create visual, verbal, and video examples of brand storytelling that go beyond traditional advertising and public relations. Only one of the following may be counted: Advertising 339L, 378 (Topic: Brand Storytelling), Public Relations 339L, 378 (Topic: Brand Storytelling). Three lecture hours a week for one semester
Same as: ADV 339L
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 341S Research in Sports Communication and Media 3 Hours
3 Lecture Hours 0 Lab Hours
An introduction to advertising and public relations research and methodology for sports. Three lecture hours a week for one semester.
Same as: ADV 341S
Pre/Corequisites: Forty-five semester hours of college coursework.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 348 Public Relations Techniques 3 Hours
3 Lecture Hours 0 Lab Hours
Analysis and production of print, electronic, and oral messages to achieve organizational objectives; fundamentals of media relations; Internet applications. Three lecture hours a week for one semester.
Core Curriculum: 010
Pre/Corequisites: Upper-division standing; Journalism 317 or Public Relations 317 with a grade of at least C-; and one of the following with a grade of at least C-: Advertising 305, 318J, or Public Relations 305.
Restrictions: Restricted to public relations majors.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 348S The Business of Sports Media 3 Hours
3 Lecture Hours 0 Lab Hours
Examination of the business of sports-related media, including over-the-air television, cable, satellite television, print, radio, social media, and internet-based media, and the impact of such media on sports presentation and development, professional franchises, colleges, and conferences. Emphasis on how the business of sports media generates revenue and content, and the business models for each type of media, the challenges to such models, and the likely future changes to them. Only one of the following may be counted: Advertising 348S, 378 (Topic: The Business of Sports Media), Communication 325 (Topic: The Business of Sports Media), Journalism 348G, 349T (Topic: The Business of Sports Media), Public Relations 348S, 378 (Topic: The Business of Sports Media). Three lecture hours a week for one semester.
Same as: ADV 348S, J 348G
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 350, 650 Public Relations Internship 3,6 Hours
12,24 Lecture Hours 0 Lab Hours
Internship to be arranged by student and approved by instructor. For 350, an average of 12 hours of work a week, for a total of 180 hours a semester. For 650, an average of 24 hours of work a week, for a total of 360 hours a semester.
Pre/Corequisites: Advertising 344K, and Public Relations 348 with a grade of at least C- in each and a University GPA of 2.0.
Restrictions: Restricted to public relations majors.
Grading: Pass/Fail
Repeatable for credit: No
Academic Level: Upper Division
P R 350S Internship in Sports Media 3 Hours
3 Lecture Hours 0 Lab Hours
Practical work experience in sports media. Internship to be arranged by student and approved by instructor. May not be counted toward the Bachelor of Science in Advertising or the Bachelor of Science in Public Relations degrees. The equivalent of three lecture hours a week for one semester.
Same as: ADV 350S
Pre/Corequisites: Upper-division standing; a University grade point average of at least 2.0; Advertising 305S or Public Relations 305S; and three additional hours from the Sports Media Certificate approved coursework list.
Restrictions: Restricted to Texas Program in Sports and Media students.
Grading: Pass/Fail
Repeatable for credit: No
Academic Level: Upper Division
P R 151 Public Relations Internship 1 Hour
1 Lecture Hours 0 Lab Hours
Internship and discussion hours to be arranged.
Pre/Corequisites: Public Relations 350 or 650; consent of the public relations internship coordinator; and completion of the major requirements for enrollment in an internship course.
Restrictions: Designed for students who have completed a three-semester-hour internship in public relations.
Grading: Pass/Fail
Repeatable for credit: No
Academic Level: Upper Division
P R 352 Strategies in Public Relations 3 Hours
3 Lecture Hours 0 Lab Hours
Strategies relating to public relations disciplines, including the management of external, internal, community, nonprofit, and media issues, and public relations marketing programs. Three lecture hours a week for one semester.
Pre/Corequisites: Public Relations 348 with a grade of at least C-.
Restrictions: Restricted to public relations majors.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 353 Advertising and Public Relations Law and Ethics 3 Hours
3 Lecture Hours 0 Lab Hours
Advertising 353 and Public Relations 353 may not both be counted. The equivalent of three lecture hours a week for one semester.
Same as: ADV 353
Pre/Corequisites: Advertising 305, 318J, or Public Relations 305 with a grade of at least C-.
Restrictions: Restricted to advertising and public relations majors.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 360 Business Foundations for Public Relations 3 Hours
3 Lecture Hours 0 Lab Hours
Examine how communication professionals gain fluency in the language and issues of corporate/nonprofit organizations, discover how to build trust with C-suite leaders, and learn how to become strategic communications counselors for leadership. Three lecture hours a week for one semester.
Pre/Corequisites: Public Relations 348 with a grade of at least C-.
Restrictions: Restricted to public relations majors.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Upper Division
P R 361 Creativity in Artificial Intelligence 3 Hours
3 Lecture Hours 0 Lab Hours
Explore the intersection of artificial intelligence (AI) and creative processes. Examine how AI can enhance and augment human creativity in various domains such as art, music, writing, and design. Discuss the latest AI technologies and techniques used to generate innovative content. Analyze the ethical implications and societal impacts of AI-driven creativity. Learn the knowledge and skills to harness the power of AI to push the boundaries of human creativity. Only one of the following may be counted: Advertising 361, 378 (Topic: Creativity in AI), Public Relations 361, 378 (Topic: Creativity in AI). Three lecture hours a week for one semester.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 363 Immersive Media Studio 3 Hours
3 Lecture Hours 0 Lab Hours
Explore the space of Immersive Technology. Conduct experimental projects over short periods of time and learn through discovery and sharing findings with others. Only one of the following may be counted: Advertising 363, 378 (Topic: Immersive Hack Lab), Public Relations 363. Three lecture hours a week for one semester.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 364 Immersive Experiences 3 Hours
3 Lecture Hours 0 Lab Hours
Develop an understanding of an audience, the language of development, and awareness of the affordances of each medium to use them effectively in designing immersive user experiences. Work on a real-world client project, which will also be prepared for entry into an immersive storytelling competition. Only one of the following may be counted: Advertising 364, 378 (Topic: Immersive Experiences), Public Relations 364, 378 (Topic: Immersive Experiences). Three lecture hours a week for one semester.
Same as: ADV 364
Pre/Corequisites: Forty-five semester hours of college coursework and consent of instructor.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 365 Audience Development and Engagement 3 Hours
3 Lecture Hours 0 Lab Hours
Examine the latest methods used to better understand audiences and their motivations. Explore new approaches and tools for engaging audiences in different content strategies, and what metrics can be used to measure their engagement in ways that prove valuable to content creators, marketers, and audiences. Only one of the following may be counted: Advertising 365, 378 (Topic: Audience Development & Engagement), Public Relations 365, 378 (Topic: Audience Development & Engagement). Three lecture hours a week for one semester.
Same as: ADV 365
Pre/Corequisites: Forty-five semester hours of college coursework and consent of instructor.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 367 Integrated Communications Management 3 Hours
3 Lecture Hours 0 Lab Hours
Public relations as a managerial problem-solving process; strategic management of programs to enhance public-organizational relationships. Advertising 370J and Public Relations 367 may not both be counted. Three lecture hours a week for one semester.
Core Curriculum: 010
Pre/Corequisites: Advertising 344K and 345J with a grade of at least C- in each; Marketing 320F, 337, 337N, or 337H with a grade of at least C-.
Restrictions: Restricted to public relations majors.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 367E Experimental Storytelling 3 Hours
3 Lecture Hours 0 Lab Hours
Working with real-world clients, examine design thinking and human-computer interaction techniques while ideating, synthesizing concepts, creating user experiences, and developing a proof of concept (PoC) exemplary towards becoming an experience designer. Only one of the following may be counted: Advertising 367, 378 (Topic: Experimental Storytelling), Public Relations 367E, 378 (Topic: Experimental Storytelling). Three lecture hours a week for one semester.
Same as: ADV 367
Pre/Corequisites: Forty-five semester hours of college coursework and consent of instructor.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 369 Social Media 3 Hours
3 Lecture Hours 0 Lab Hours
Introduction to social networking platforms and their application in relation to media plans, brand building, and insights. Only one of the following may be counted: Advertising 369, 378 (Topic: Social Media), Public Relations 369, 378 (Topic: Social Media). May be taken two times for credit. Three lecture hours a week for one semester
Same as: ADV 369
Pre/Corequisites: Upper-division standing and consent of instructor.
Grading: Letter Grade
Repeatable for credit: Yes (02 times)
Academic Level: Upper Division
P R 377H Integrated Communications Campaigns: Honors 3 Hours
3 Lecture Hours 0 Lab Hours
The concept of media mix; matching product, consumer, and media profiles; and the conception, research, planning, and execution of advertising campaigns. Special emphasis on advanced copywriting, layout, and production for print and broadcast media. Students usually participate in major national contests involving brand development in advertising strategies. Only one of the following may be counted: Advertising 373, 373H, Public Relations 377H, 377K. Three lecture hours a week for one semester, with additional hours to be arranged.
Pre/Corequisites: Upper-division standing, Advertising 370J with a grade of at least C- or Public Relations 367 with a grade of at least C-, a University grade point average of at least 3.50, admission to the Advertising or Public Relations Honors Program, and consent of the undergraduate adviser.
Restrictions: Restricted to students in the Advertising or Public Relations Honors Program.
Grading: Letter Grade
Repeatable for credit: No
Academic Level: Upper Division
P R 377K Integrated Communications Campaigns 3 Hours
3 Lecture Hours 0 Lab Hours
Integration of theory, research methods, and communication techniques for planning, implementing, and evaluating public relations campaigns; client proposal writing and presentation. Only one of the following may be counted: Advertising 373, 373H, Public Relations 377H, 377K. Three lecture hours a week for one semester.
Pre/Corequisites: Public Relations 367 with a grade of at least C-.
Restrictions: Restricted to public relations majors
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 377M Topics in Media Studies 3 Hours
3 Lecture Hours 0 Lab Hours
Topics in media and its effects on advertising and public relations strategies. Advertising 377M and Public Relations 377M may not both be counted unless the topics vary. The equivalent of three lecture hours a week for one semester; additional hours may be required for some topics.
Pre/Corequisites: Varies with the topic.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Upper Division
Topic 2: Advanced Studies in Media Sales. Examination of advertising media sales beyond audience measurement techniques, and quantitative and qualitative data. Advertising 377M (Topic 2) and Public Relations 377M (Topic 2) may not both be counted. The equivalent of three lecture hours a week for one semester. Additional prerequisite: Upper-division standing, Advertising 345J with a grade of at least C, and consent of instructor.
P R 378 Advanced Topics in Public Relations 3 Hours
3 Lecture Hours 0 Lab Hours
Three lecture hours a week for one semester.
Pre/Corequisites: Prerequisites vary with the topic.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Upper Division
Topic 1: Ethics in Advertising and Public Relations.
Topic 2: Advanced Studies in Media Sales.
Topic 3: Black Music and the Media.
Topic 4: Health Communication: Theory and Practice.
Topic 5: Integrated Communication for Nonprofit Organizations.
Topic 6: Public Relations in Entertainment.
Topic 7: Business to Business Integrated Communication Management. Cases and problems dealing with the management of business to business integrated communication, advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Advertising 378 (Topic 29) and Public Relations 378 (Topic 7) may not both be counted. Additional prerequisite: The following with a grade of at least C: Advertising 344K and 345J, and Marketing 320F or 337.
Topic 21: Semester in Los Angeles: Entertainment Promotion, Press, and Public Consider the core disciplines of research, creative, distribution, advertising, publicity, and promotion as they apply to entertainment. Only one of the following may be counted: Advertising 378 (Topic: Entrtnmnt Prss/Publc Reltn-L A), 378 (Topic 21), Public Relations 378 (Topic: Entrtnmnt Prss/Publc Reltn-L A), 378 (Topic 21). Same as: ADV 378.21 Restrictions: Restricted to students admitted to the Semester in Los Angeles Program.
Topic 30: Advertising and Public Relations for Sports.
Topic 31: Legal Aspects of Sports and Media.
Topic 32: Sponsorships, Endorsements, Advertising, and Events Marketing for
Topic 33: Analysis of Sports and Entertainment Audiences.
Topic 34: Sports, Ethics, and Social Issues.
Topic 35: Reaching Sports Audiences Using Nontraditional Media.
Topic 36: Sports, Entertainment, and Mental and Physical Health.
Topic 37: Social Enterprise Branding. Focus on the development of strategic branding and communication for businesses focused on balancing purpose and profit. Explore components of brand identity and implementation as they relate to the success or failure of companies enacting social impact across a number of industries. Only one of the following may be counted: Advertising 378 (Topic: Social Enterprise Branding), 378 (Topic 37), Public Relations 378 (Topic: Social Enterprise Branding), 378 (Topic 37). Same as: ADV 378.37
Topic 38: Influencer Marketing. Identify, analyze, approach, manage, and measure business goals. Differentiate between attention and influence. Only one of the following may be counted: Advertising 378 (Topic: Influencer Marketing), 378 (Topic 38), Public Relations 378 (Topic: Influencer Marketing), 378 (Topic 38). Same as: ADV 378.38
Topic 39: Pop Star Activism. Engage with issues of diversity, political activism, public relations, and marketing communication through the lens of popular music. Only one of the following may be counted: Advertising 378 (Topic: Pop Star Activism), 378 (Topic 39), Public Relations 378 (Topic: Pop Star Activism), 378 (Topic 39). Same as: ADV 378.39
Topic 40: Environmental Communication. Discuss environmental current events with hands-on agency/client experience. Develop authentic communication strategies and tactics that can protect the environment and advance cutting-edge sustainability technologies. Only one of the following may be counted: Advertising 378 (Topic: Environmental Communication), 378 (Topic 40), Public Relations 378 (Topic: Environmental Communication), 378 (Topic 40).
Topic 41: Advertising Intelligence. Analyze how insights enhance decision making in advertising and public relations in areas such as campaign development, segmentation, positioning, product development, and promotion. Review advertising and public relations problems and processes in ways that will benefit from informed decision making. Only one of the following may be counted: Advertising 378 (Topic: Advertising Intelligence), 378 (Topic 41), Public Relations 378 (Topic: Advertising Intelligence), 378 (Topic 41). Same as: ADV 378.41
Topic 42: Issues in Black American Advertising and Public Relations. Explore cultural critiques of the advertising and public relationship industry related to historical and contemporary challenges involving representation, systemic injustice, stereotypes, and social responsibility involving the Black American experience. Only one of the following may be counted: Advertising 378 (Topic: Issues in Black American AD/PR), 378 (Topic 42), Public Relations 378 (Topic: Issues in Black American AD/PR), 378 (Topic 42). Same as: ADV 378.42
Topic 43: Digital Social Media Analytics. Explore cutting edge technologies that enable public relations and advertising professionals to better understand online conversations and audience behaviors. Examine how to recommend creative solutions for engaging key stakeholders. Determine how data, creative, and strategy intersect. Only one of the following may be counted: Advertising 378 (Topic: Digital Social Media Analytics), 378 (Topic 43), Public Relations 378 (Topic: Digital Social Media Analytics), 378 (Topic 43). Same as: ADV 378.43
P R 378.21 Semester in Los Angeles: Entertainment Promotion, Press, and Public Relations 3 Hours
3 Lecture Hours 0 Lab Hours
Consider the core disciplines of research, creative, distribution, advertising, publicity, and promotion as they apply to entertainment. Only one of the following may be counted: Advertising 378 (Topic: Entrtnmnt Prss/Publc Reltn-L A), 378 (Topic 21), Public Relations 378 (Topic: Entrtnmnt Prss/Publc Reltn-L A), 378 (Topic 21).
Same as: ADV 378.21
Restrictions: Restricted to students admitted to the Semester in Los Angeles Program.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378.3 Black Music and the Media 3 Hours
3 Lecture Hours 0 Lab Hours
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378.37 Social Enterprise Branding 3 Hours
3 Lecture Hours 0 Lab Hours
Focus on the development of strategic branding and communication for businesses focused on balancing purpose and profit. Explore components of brand identity and implementation as they relate to the success or failure of companies enacting social impact across a number of industries. Only one of the following may be counted: Advertising 378 (Topic: Social Enterprise Branding), 378 (Topic 37), Public Relations 378 (Topic: Social Enterprise Branding), 378 (Topic 37).
Same as: ADV 378.37
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378.38 Influencer Marketing 3 Hours
3 Lecture Hours 0 Lab Hours
Identify, analyze, approach, manage, and measure business goals. Differentiate between attention and influence. Only one of the following may be counted: Advertising 378 (Topic: Influencer Marketing), 378 (Topic 38), Public Relations 378 (Topic: Influencer Marketing), 378 (Topic 38).
Same as: ADV 378.38
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378.39 Pop Star Activism 3 Hours
3 Lecture Hours 0 Lab Hours
Engage with issues of diversity, political activism, public relations, and marketing communication through the lens of popular music. Only one of the following may be counted: Advertising 378 (Topic: Pop Star Activism), 378 (Topic 39), Public Relations 378 (Topic: Pop Star Activism), 378 (Topic 39).
Same as: ADV 378.39
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378.4 Health Communication: Theory and Practice 3 Hours
3 Lecture Hours 0 Lab Hours
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378.41 Advertising Intelligence 3 Hours
3 Lecture Hours 0 Lab Hours
Analyze how insights enhance decision making in advertising and public relations in areas such as campaign development, segmentation, positioning, product development, and promotion. Review advertising and public relations problems and processes in ways that will benefit from informed decision making. Only one of the following may be counted: Advertising 378 (Topic: Advertising Intelligence), 378 (Topic 41), Public Relations 378 (Topic: Advertising Intelligence), 378 (Topic 41).
Same as: ADV 378.41
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378.42 Issues in Black American Advertising and Public Relations 3 Hours
3 Lecture Hours 0 Lab Hours
Explore cultural critiques of the advertising and public relationship industry related to historical and contemporary challenges involving representation, systemic injustice, stereotypes, and social responsibility involving the Black American experience. Only one of the following may be counted: Advertising 378 (Topic: Issues in Black American AD/PR), 378 (Topic 42), Public Relations 378 (Topic: Issues in Black American AD/PR), 378 (Topic 42).
Same as: ADV 378.42
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378.43 Digital Social Media Analytics 3 Hours
3 Lecture Hours 0 Lab Hours
Explore cutting edge technologies that enable public relations and advertising professionals to better understand online conversations and audience behaviors. Examine how to recommend creative solutions for engaging key stakeholders. Determine how data, creative, and strategy intersect. Only one of the following may be counted: Advertising 378 (Topic: Digital Social Media Analytics), 378 (Topic 43), Public Relations 378 (Topic: Digital Social Media Analytics), 378 (Topic 43).
Same as: ADV 378.43
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378.6 Public Relations in Entertainment 3 Hours
3 Lecture Hours 0 Lab Hours
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378S Special Topics in Sports Media 3 Hours
3 Lecture Hours 0 Lab Hours
Topics in sports media related to issues in traditional and new media as they affect sports and entertainment advertising and public relations. Advertising 378S and Public Relations 378S may not both be counted unless the topics vary. The equivalent of three lecture hours a week for one semester.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Upper Division
Topic 1: Advertising and Public Relations for Sports. Advertising 378S (Topic 1) and Public Relations 378S (Topic 1) may not both be counted. Three lecture hours a week for one semester. Same as: ADV 378S.1
Topic 2: Legal Aspects of Sports and Media. Advertising 378S (Topic 2) and Public Relations 378S (Topic 2) may not both be counted. Three lecture hours a week for one semester. Same as: ADV 378S.2
Topic 3: Return on Investment of Sports Media. Advertising 378S (Topic 3) and Public Relations 378S (Topic 3) may not both be counted. Three lecture hours a week for one semester. Same as: ADV 378S.3
Topic 4: Analysis of Sports and Entertainment Audiences. Advertising 378S (Topic 4) and Public Relations 378S (Topic 4) may not both be counted. Three lecture hours a week for one semester. Same as: ADV 378S.4
Topic 5: Ethics and Social Issues in Sports Branding. Advertising 378S (Topic 5) and Public Relations 378S (Topic 5) may not both be counted. Three lecture hours a week for one semester. Same as: ADV 378S.5
Topic 6: Sports Audiences and Nontraditional Media. Advertising 378S (Topic 6) and Public Relations 378S (Topic 6) may not both be counted. Three lecture hours a week for one semester. Same as: ADV 378S.6
Topic 7: Contributions of Sports and Entertainment to Education and Health. Advertising 378S (Topic 7) and Public Relations 378S (Topic 7) may not both be counted. Three lecture hours a week for one semester. Same as: ADV 378S.7
Topic 8: College Sports Media. An examination of the history of college sports media, with an emphasis on the evolution of sports coverage from NCAA-controlled limited broadcasting of football and basketball,to present day intercollegiate athletics coverage available via multiple outlets. Same as: ADV 378S.8
Topic 9: Sports Contract Negotiation Techniques. Strategies and techniques for successfully negotiating contracts, with a special emphasis on the negotiation of sports contracts. Same as: ADV 378S.9
Topic 10: Leadership and Administration in Sports Organizations. Designed to develop marketing skills related to events, programs, products, and facilities in the sports management field. Same as: ADV 378S.10
Topic 11: Sports and Social Media. Designed to provide an understanding of and experience with the components and best practices of social media, marketing, and communications as they relate to sports entities and the sports field as a whole. Same as: ADV 378S.11
Topic 12: Sports Audiences. An exploration of marketing innovations in sports to attract audiences, and the use of sports media by advertisers, sponsors, and other entities to target various customer groups. Same as: ADV 378S.12
Topic 13: Business of Sports Television. Only one of the following may be counted: Advertising 378 (Topic: Business of Sports Television), 378S (Topic: Business of Sports Television), 378S (Topic 13), Public Relations 378 (Topic: Business of Sports Television), 378S (Topic: Business of Sports Television), 378S (Topic 13). Same as: ADV 378S.13
P R 378S.1 Advertising and Public Relations for Sports 3 Hours
3 Lecture Hours 0 Lab Hours
Advertising 378S (Topic 1) and Public Relations 378S (Topic 1) may not both be counted. Three lecture hours a week for one semester.
Same as: ADV 378S.1
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378S.10 Leadership and Administration in Sports Organizations 3 Hours
3 Lecture Hours 0 Lab Hours
Designed to develop marketing skills related to events, programs, products, and facilities in the sports management field.
Same as: ADV 378S.10
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378S.11 Sports and Social Media 3 Hours
3 Lecture Hours 0 Lab Hours
Designed to provide an understanding of and experience with the components and best practices of social media, marketing, and communications as they relate to sports entities and the sports field as a whole.
Same as: ADV 378S.11
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378S.12 Sports Audiences 3 Hours
3 Lecture Hours 0 Lab Hours
An exploration of marketing innovations in sports to attract audiences, and the use of sports media by advertisers, sponsors, and other entities to target various customer groups.
Same as: ADV 378S.12
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378S.13 Business of Sports Television 3 Hours
3 Lecture Hours 0 Lab Hours
Only one of the following may be counted: Advertising 378 (Topic: Business of Sports Television), 378S (Topic: Business of Sports Television), 378S (Topic 13), Public Relations 378 (Topic: Business of Sports Television), 378S (Topic: Business of Sports Television), 378S (Topic 13).
Same as: ADV 378S.13
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378S.2 Legal Aspects of Sports and Media 3 Hours
3 Lecture Hours 0 Lab Hours
Advertising 378S (Topic 2) and Public Relations 378S (Topic 2) may not both be counted. Three lecture hours a week for one semester.
Same as: ADV 378S.2
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378S.3 Return on Investment of Sports Media 3 Hours
3 Lecture Hours 0 Lab Hours
Advertising 378S (Topic 3) and Public Relations 378S (Topic 3) may not both be counted. Three lecture hours a week for one semester.
Same as: ADV 378S.3
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378S.4 Analysis of Sports and Entertainment Audiences 3 Hours
3 Lecture Hours 0 Lab Hours
Advertising 378S (Topic 4) and Public Relations 378S (Topic 4) may not both be counted. Three lecture hours a week for one semester.
Same as: ADV 378S.4
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378S.5 Ethics and Social Issues in Sports Branding 3 Hours
3 Lecture Hours 0 Lab Hours
Advertising 378S (Topic 5) and Public Relations 378S (Topic 5) may not both be counted. Three lecture hours a week for one semester.
Same as: ADV 378S.5
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378S.6 Sports Audiences and Nontraditional Media 3 Hours
3 Lecture Hours 0 Lab Hours
Advertising 378S (Topic 6) and Public Relations 378S (Topic 6) may not both be counted. Three lecture hours a week for one semester.
Same as: ADV 378S.6
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378S.7 Contributions of Sports and Entertainment to Education and Health 3 Hours
3 Lecture Hours 0 Lab Hours
Advertising 378S (Topic 7) and Public Relations 378S (Topic 7) may not both be counted. Three lecture hours a week for one semester.
Same as: ADV 378S.7
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378S.8 College Sports Media 3 Hours
3 Lecture Hours 0 Lab Hours
An examination of the history of college sports media, with an emphasis on the evolution of sports coverage from NCAA-controlled limited broadcasting of football and basketball,to present day intercollegiate athletics coverage available via multiple outlets.
Same as: ADV 378S.8
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 378S.9 Sports Contract Negotiation Techniques 3 Hours
3 Lecture Hours 0 Lab Hours
Strategies and techniques for successfully negotiating contracts, with a special emphasis on the negotiation of sports contracts.
Same as: ADV 378S.9
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 179, 279, 379 Public Relations Problems 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Individual instruction.
Pre/Corequisites: Written consent of instructor received prior to registering.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division
P R 391K Topics in Seminar in Public Relations 3 Hours
3 Lecture Hours 0 Lab Hours
Survey and analysis of current public relations issues and practices. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Doctoral