UTexas

Advertising (ADV)

ADV 303  Advertising and Popular Culture  3 Hours  

3 Lecture Hours  0 Lab Hours  
An introduction to the role advertising plays in American society, and the values and relationships offered in the messages that are delivered. May not be counted toward the Bachelor of Science in Advertising degree or the Bachelor of Science in Public Relations degree. Three lecture hours a week for one semester.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Lower Division  

ADV 305  Fundamentals of Advertising  3 Hours  

3 Lecture Hours  0 Lab Hours  
Fundamentals and practices of advertising in relation to economies, societies, and mass communication. Advertising 305 and 318J may not both be counted. Three lecture hours a week for one semester.
Restrictions: Restricted to advertising majors.  
Grading: Letter Grade  
Repeatable for credit: No  
Academic Level: Lower Division  

ADV 305S  Introduction to Integrated Communication for Sports  3 Hours  

3 Lecture Hours  0 Lab Hours  
Examination of the mass media industry in relation to the field of sports. Focus on the "off-the-field" industries of advertising, marketing, and public relations that impact sports; rights fees contracts; pre-game shows; gameday production; in-stadium activities; and press coverage. Only one of the following may be counted: Advertising 305S, 378 (Topic 7: Integrated Communication for Sports), Kinesiology 352K (Topic: Integrated Communication for Sports), Public Relations 305S. Three lecture hours a week for one semester.
Same as: P R 305S  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Lower Division  

ADV 309R  Introduction to Advertising and Public Relations Research  3 Hours  

3 Lecture Hours  0 Lab Hours  
Introduction to concepts and methods of statistics, with emphasis on analyzing personal and group behaviors. Includes exploratory data analysis, correlation and regression, descriptive statistics, sampling distributions, confidence intervals, and hypothesis testing. Only one of the following may be counted: Advertising 309R, 378 (Topic: Introduction to Advertising and Public Relations Research), Public Relations 309, 378 (Topic: Introduction to Advertising and Public Relations Research). Three lecture hours a week for one semester.
Same as: P R 309  
Core Curriculum: 020  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Lower Division  

ADV 111, 211, 311  Topics in Advertising  1-3 Hours  

1,2,3 Lecture Hours  0 Lab Hours  
For each semester hour of credit earned, the equivalent of one lecture hour a week for one semester.
Pre/Corequisites: Prerequisites vary with the topic.  
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Lower Division  

ADV 314  Social and Ethical Issues  3 Hours  

3 Lecture Hours  0 Lab Hours  
Designed to identify, analyze, and respond to social and ethical issues in advertising and public relations. Covers race, ethnicity, and gender identity. May not be counted toward the Bachelor of Science in Advertising or the Bachelor of Science in Public Relations degrees. Three lecture hours a week for one semester.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Lower Division  

ADV 315  History and Development of Advertising  3 Hours  

3 Lecture Hours  0 Lab Hours  
The evolution and development of advertising in the United States in a social, historical, economic, and cultural context. Three lecture hours a week for one semester.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Lower Division  

ADV 316  Creativity and American Culture  3 Hours  

3 Lecture Hours  0 Lab Hours  
A cross-disciplinary view of the creative process and creative products. The conceptual core of film, fine arts, advertising, architecture, and literature. Advertising 316 and Public Relations 316 may not both be counted. Three lecture hours a week for one semester.
Same as: P R 316  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Lower Division  

ADV 318J  Introduction to Integrated Brand Communication  3 Hours  

3 Lecture Hours  0 Lab Hours  
The functions of advertising and public relations; role in marketing/communications mix; economic and social influence; advertising and public relations institutions and media; campaigns and appropriations; retail and business-to-business aspects. Advertising 305 and 318J may not both be counted. Three lecture hours a week for one semester.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Lower Division  

ADV 319  Psychology of Advertising  3 Hours  

3 Lecture Hours  0 Lab Hours  
A review of basic findings of the behavioral sciences dealing with perception, personality, group behavior, psychological appeals, and their application to advertising, public relations, and marketing as persuasive communication. Three lecture hours a week for one semester.
Core Curriculum: 080  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Lower Division  

ADV 119S, 219S, 319S, 419S, 519S, 619S, 719S, 819S, 919S  Topics in Advertising  1-9 Hours  

0 Lecture Hours  0 Lab Hours  
This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office. Credit is recorded as assigned by the study abroad adviser in the School of Advertising and Public Relations. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. Transfer credit is awarded for work in an affiliated studies program.
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Lower Division  

ADV 320  Integrated Communication for Nonprofit Organizations  3 Hours  

3 Lecture Hours  0 Lab Hours  
Explores integrated communication and branding in a variety of nonprofit settings. Examines the strategic, integrated use of multiple communication approaches, including advertising, public relations, new media, promotions, sponsorships, and special events. Only one of the following may be counted: Advertising 320, 378 (Topic 17), Public Relations 320, 378 (Topic 5). Three lecture hours a week for one semester.
Same as: P R 320  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 321  Leadership and Ethics  3 Hours  

3 Lecture Hours  0 Lab Hours  
Explores leadership, communication, ethics, and the ability to lead others ethically and effectively. Examine concepts and frameworks related to skills that are integral to ethical, effective leadership. Only one of the following may be counted: Advertising 321, 378 (Topic 11), Public Relations 321, 378 (Topic: Leadership and Ethics). Three lecture hours a week for one semester.
Same as: P R 321  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 322  Health Communication: Messages, Campaigns, and the Media  3 Hours  

3 Lecture Hours  0 Lab Hours  
Covers the development of effective health messages, the design of health campaigns, and investigate the role of the media in influencing people's health and perceptions of health. Only one of the following may be counted: Advertising 322, 378 (Topic: Health Communication), Public Relations 322. Three lecture hours a week for one semester.
Same as: P R 322  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 323  Public Communication of Science and Technology  3 Hours  

3 Lecture Hours  0 Lab Hours  
Explores the rapidly growing field of science communication. Examines the intersection of science, media, and society, focusing on media's impact on how people come to understand, perceive, and act relative to scientific issues. Special attention will be directed toward the strategic communication of science and maximizing scientists' engagement with public audiences. Only one of the following may be counted: Advertising 323, 378 (Topic: Public Comm of Science/Tech), Public Relations 323, 378 (Topic: Public Comm of Science/Tech). Three lecture hours a week for one semester.
Same as: P R 323  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 324  Communicating Sustainability  3 Hours  

3 Lecture Hours  0 Lab Hours  
Focuses on persuasion in the context of environmental attitudes and behaviors. Explores how humans think about and interact with the environment, paying particular attention to climate change. Drawing on theory and examples, examines the challenges and opportunities that arise when people try to communicate about the environment and change individual attitudes and behaviors. Only one of the following may be counted: Advertising 324, 378 (Topic: Communicating Sustainability), Public Relations 324, 378 (Topic: Communicating Sustainability). Three lecture hours a week for one semester.
Same as: P R 324  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 325  Introduction to Advertising Creativity  3 Hours  

3 Lecture Hours  0 Lab Hours  
Introduction to the theory and practice of creativity, basic elements and principles of design and software applications as they relate to the development of advertising. Three lecture hours a week for one semester.
Pre/Corequisites: Advertising 305, 318J, or Public Relations 305 with a grade of at least C-.  
Restrictions: Restricted to advertising majors.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 327  Account Planning  3 Hours  

3 Lecture Hours  0 Lab Hours  
Explores the role of account planning in an agency environment. Covers how to understand the business the client is in, the customers of the client, general environment of that business and all aspects of marketing practice that might affect the overall performance of the client's business. Advertising 327 and 378 (Topic 20) may not both be counted. Three lecture hours a week for one semester.
Pre/Corequisites: Advertising 344K and 345J with a grade of at least C-.  
Restrictions: Restricted to advertising majors.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 328  Psychology of Video Game Advertising  3 Hours  

3 Lecture Hours  0 Lab Hours  
Explores communication components (broadly defined) within game play and apply understanding of communication processes within game play to better understand how advertisers can leverage games to reach consumers. Advertising 328 and 378 (Topic 22) may not both be counted. Three lecture hours for one semester.
Pre/Corequisites: Forty-five semester hours of college coursework.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 129S, 229S, 329S, 429S, 529S, 629S, 729S, 829S, 929S  Topics in Advertising  1-9 Hours  

1,2,3,4,5,6,7,8,9 Lecture Hours  0 Lab Hours  
This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office. Credit is recorded as assigned by the study abroad adviser in the Department of Advertising. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. Transfer credit is awarded for work in an affiliated studies program.
Grading: Letter Grade  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Upper Division  

ADV 330  Strategic Science Communication  3 Hours  

3 Lecture Hours  0 Lab Hours  
Using insights from strategic communication and social science, explore how to design effective science communication. Examine the crucial roles that strategic thinking plays in maximizing science communication's ability to achieve positive behavioral impacts. Investigate case studies and focus on how to evaluate the effectiveness of science communication efforts. Three lecture hours a week for one semester.
Grading: Letter Grade  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 331  Environmental Communication Campaigns  3 Hours  

3 Lecture Hours  0 Lab Hours  
Combine discussions of environmental current events with hands-on agency/client experience to understand how to develop authentic communication strategies and tactics that can protect the environment and advance cutting-edge sustainability technologies. Only one of the following may be counted: Advertising 331, 378 (Topic 40), and Public Relations 378 (Topic 40). Three lecture hours a week for one semester.
Grading: Letter Grade  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 332  Technology Marketing and Advertising  3 Hours  

3 Lecture Hours  0 Lab Hours  
Explores case histories, interviews with leading technology advertising and marketing executives, and latest trends in digital advertising, both mobile and social, as well as its impact across marketing segments and industries. Only one of the following may be counted: Advertising 332, 378 (Topic 23), Public Relations 332. Three lecture hours a week for one semester.
Same as: P R 332  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 332C  New Media Entrepreneurialism  3 Hours  

3 Lecture Hours  0 Lab Hours  
Covers real life experience/exposure with a series of interviews with real-life practitioners from social media, venture capital, and others with expertise in the field. Explores important trends in digital content and digital business models; a primer for those who wish to learn about entrepreneurialism, technology, and it's intersection with media. Only one of the following may be counted: Advertising 332C, 378 (Topic: New Media Entrepreneurialism), Public Relations 332C, 378 (Topic: New Media Entrepreneurialism). Three lecture hours a week for one semester.
Same as: P R 332C  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 332D  Entrepreneurialism in Communication  3 Hours  

3 Lecture Hours  0 Lab Hours  
Project-oriented exercise where small teams conceptualize a business idea in communications, curate the insights and opinions of fellow team members, and ultimately develop a business plan around their new endeavor. A panel of local entrepreneurs will provide feedback and critique. Only one of the following may be counted: Advertising 332D, 378 (Topic: Entrepreneurialism in Comm), Public Relations 332D. Three lecture hours a week for one semester.
Same as: P R 332D  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 334  International Advertising  3 Hours  

3 Lecture Hours  0 Lab Hours  
Major issues in international advertising and advertising directed at cultural minorities within countries. Three lecture hours a week for one semester.
Pre/Corequisites: Forty-five semester credit hours of college coursework.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 336  Topics in Multicultural Issues in Advertising and Public Relations  3 Hours  

3 Lecture Hours  0 Lab Hours  
Special topics exploring the impact of the major social, economic, and cultural aspects of advertising and public relations on ethnic and cultural groups in the United States. The equivalent of three lecture hours a week for one semester.
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Upper Division  
Topic 1: Advanced Issues in Multicultural Markets. Research in diversity in advertising; understanding human diversity; trends in United States demographics. Advertising 336 (Topic 1) and 378 (Topic 2: Advanced Issues in Multicultural Markets) may not both be counted. Three lecture hours a week for one semester. Additional prerequisite: Upper-division standing.

Topic 2: Consumer Discrimination in the Marketplace. Consumer discrimination of ethnic and racial groups in the marketplace. Advertising 336 (Topic 2) and 378 (Topic 9: Consumer Discrimination in the Marketplace) may not both be counted. Three lecture hours a week for one semester. Additional prerequisite: Upper-division standing.

Topic 3: Advertising and Black Representation. Focus on the opportunities created by the growing number of African American consumers who express their social identities in the marketplace. Advertising 336 (Topic 3) and 378 (Topic 12: Advertising and Black Representation) may not both be counted. Three lecture hours a week for one semester. Additional prerequisite: Upper-division standing.

Topic 4: Consumer Insight. A framework for analyzing consumer cognition, attitudes, and behavior by looking at both material from the behavioral sciences and techniques of consumer analysis used in marketing practice. Only one of the following may be counted: Advertising 336 (Topic 4), 378 (Topic 25: Consumer Insight), 391K (Topic: Consumer Insight). Three lecture hours a week for one semester. Additional prerequisite: Upper-division standing.
  

ADV 338K  Digital Creative Portfolio  3 Hours  

3 Lecture Hours  0 Lab Hours  
Examines the digital landscape in advertising and beyond. Examines existing advertising work and producing an advertising project. Present and describe digital projects in collaborative group settings using terms clients will value. Advertising 338K and 378 (Topic 24) may not both be counted. Three lecture hours a week for one semester.
Pre/Corequisites: Advertising 325 with a grade of at least C- and consent of instructor.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 338L  Copywriting  3 Hours  

3 Lecture Hours  0 Lab Hours  
Explore concepts, formats, and skills relevant to the work of copywriters in the field of advertising, including writing, editing, and creating a voice for brands. Advertising 338L and 378 (Topic 10) may not both be counted. Three lecture hours a week for one semester.
Pre/Corequisites: Advertising 343K with a grade of at least C-, credit or registration for Advertising 468K, and consent of instructor.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 339K  Digital Graphic Communication  3 Hours  

3 Lecture Hours  0 Lab Hours  
Introduction to the fundamentals of good graphic design, as well as production basics. Develops digital design skills using industry-standard software, from print (Adobe InDesign, Photoshop, Illustrator) to motion (Adobe Premiere, AfterEffects) and interactive (HTML, CSS, WordPress). Assumes no prior knowledge. Only one of the following may be counted: Advertising 339K, 378 (Topic: Digital Graphic Communication), Public Relations 339K, 378 (Topic: Digital Graphic Communication). Three lecture hours a week for one semester.
Same as: P R 339K  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 339L  Brand Storytelling  3 Hours  

3 Lecture Hours  0 Lab Hours  
Examination of how classic elements of storytelling, semiotics, and symbolism can be used to create and manage a modern brand's story and 'meaning'. Create visual, verbal, and video examples of brand storytelling that go beyond traditional advertising and public relations. Only one of the following may be counted: Advertising 339L, 378 (Topic: Brand Storytelling), Public Relations 339L, 378 (Topic: Brand Storytelling). Three lecture hours a week for one semester
Same as: P R 339L  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 341S  Research in Sports Communication and Media  3 Hours  

3 Lecture Hours  0 Lab Hours  
An introduction to advertising and public relations research and methodology for sports. Three lecture hours a week for one semester.
Same as: P R 341S  
Pre/Corequisites: Forty-five semester hours of college coursework.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 343K  Portfolio I  3 Hours  

3 Lecture Hours  3 Lab Hours  
Basic advertising art direction and copywriting skills, including indications for graphics, headlines, and body copy. Three lecture hours and three studio hours a week for one semester.
Pre/Corequisites: Advertising 325 with a grade of at least B and consent of instructor.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 344K  Advertising and Public Relations Research  3 Hours  

3 Lecture Hours  0 Lab Hours  
Introduction to social science research methods as used in advertising and marketing; emphasis on survey research and secondary data. Three lecture hours a week for one semester.
Pre/Corequisites: Forty-five semester credit hours of college coursework; Advertising 305, 318J, or Public Relations 305 with a grade of at least C-.  
Restrictions: Restricted to advertising and public relations majors.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 345J  Advertising and Public Relations Media Planning  3 Hours  

3 Lecture Hours  1 Lab Hours  
An investigation of media-market measurements and strategies across the full spectrum of the industry; development of media communications plan. Three lecture hours and one laboratory hour a week for one semester.
Core Curriculum: 010  
Pre/Corequisites: Forty-five semester credit hours of college coursework; Advertising 305, 318J, or Public Relations 305 with a grade of at least C-; and Advertising 309R or Public Relations 309 with a grade of at least C-.  
Restrictions: Restricted to advertising and public relations majors.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 347C, 447C  Art Direction  3-4 Hours  

3,4 Lecture Hours  0 Lab Hours  
Explore concepts, formats, and skills relevant to the work of art directors in the field of advertising, including color theory, typography, layout, and software expertise. Advertising 447 (Topic: Art Director's Seminar) and 447C may not both be counted For each semester hour of credit earned, one lecture hour a week for one semester.
Pre/Corequisites: Advertising 343K with a grade of at least C-, credit or registration for Advertising 468K, and consent of instructor.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 348S  The Business of Sports Media  3 Hours  

3 Lecture Hours  0 Lab Hours  
Examination of the business of sports-related media, including over-the-air television, cable, satellite television, print, radio, social media, and internet-based media, and the impact of such media on sports presentation and development, professional franchises, colleges, and conferences. Emphasis on how the business of sports media generates revenue and content, and the business models for each type of media, the challenges to such models, and the likely future changes to them. Only one of the following may be counted: Advertising 348S, 378 (Topic: The Business of Sports Media), Communication 325 (Topic: The Business of Sports Media), Journalism 348G, 349T (Topic: The Business of Sports Media), Public Relations 348S, 378 (Topic: The Business of Sports Media). Three lecture hours a week for one semester.
Same as: J 348G, P R 348S  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 350, 650  Advertising Internship  3,6 Hours  

12,24 Lecture Hours  0 Lab Hours  
Practical work experiences in advertising sales, creative management, and research with advertisers, agencies, media, or auxiliary services. For 350, an average of 12 hours of work a week, for a total of 180 hours a semester. For 650, an average of 24 hours of work a week, for a total of 360 hours a semester.
Pre/Corequisites: Advertising 344K and 345J with a grade of at least C- in each, and a University grade point average of at least 2.0.  
Restrictions: Restricted to advertising majors.  
Grading: Pass/Fail  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 350S  Internship in Sports Media  3 Hours  

3 Lecture Hours  0 Lab Hours  
Practical work experience in sports media. Internship to be arranged by student and approved by instructor. May not be counted toward the Bachelor of Science in Advertising or the Bachelor of Science in Public Relations degrees. The equivalent of three lecture hours a week for one semester.
Same as: P R 350S  
Pre/Corequisites: Upper-division standing; a University grade point average of at least 2.0; Advertising 305S or Public Relations 305S; and three additional hours from the Sports Media Certificate approved coursework list.  
Restrictions: Restricted to Texas Program in Sports and Media students.  
Grading: Pass/Fail  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 151  Advertising Practicum  1 Hour  

1 Lecture Hours  0 Lab Hours  
Internship and discussion hours to be arranged.
Pre/Corequisites: Advertising 350, 650, or 468K, consent of departmental internship coordinator, and completion of department requirements for enrollment in an internship course.  
Grading: Pass/Fail  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 353  Advertising and Public Relations Law and Ethics  3 Hours  

3 Lecture Hours  0 Lab Hours  
Advertising 353 and Public Relations 353 may not both be counted. The equivalent of three lecture hours a week for one semester.
Same as: P R 353  
Pre/Corequisites: Advertising 305, 318J, or Public Relations 305 with a grade of at least C-.  
Restrictions: Restricted to advertising and public relations majors.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 361  Creativity in Artificial Intelligence  3 Hours  

3 Lecture Hours  0 Lab Hours  
Explore the intersection of artificial intelligence (AI) and creative processes. Examine how AI can enhance and augment human creativity in various domains such as art, music, writing, and design. Analyze the ethical implications and societal impacts of AI-driven creativity. Learn the knowledge and skills used to harness the power of AI to push the boundaries of human creativity. Only one of the following may be counted: Advertising 361, 378 (Topic: Creativity in AI), Public Relations 361, 378 (Topic: Creativity in AI). Three lecture hours a week for one semester.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 363  Immersive Media Lab  3 Hours  

3 Lecture Hours  0 Lab Hours  
Explore the space of immersive technology. Conduct experimental projects over short periods of time and learn through discovery and sharing findings with others. Only one of the following may be counted: Advertising 363, 378 (Topic: Immersive Hack Lab), Public Relations 363. Three lecture hours a week for one semester.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 364  Immersive Experiences  3 Hours  

3 Lecture Hours  0 Lab Hours  
Develop an understanding of an audience, the language of development, and awareness of the affordances of each medium to use them effectively in designing immersive user experiences. Work on a real-world client project, which will also be prepared for entry into an immersive storytelling competition. Only one of the following may be counted: Advertising 364, 378 (Topic: Immersive Experiences), Public Relations 364, 378 (Topic: Immersive Experiences). Three lecture hours a week for one semester.
Same as: P R 364  
Pre/Corequisites: Forty-five semester hours of college coursework and consent of instructor.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 365  Audience Development and Engagement  3 Hours  

3 Lecture Hours  0 Lab Hours  
Examine the latest methods used to better understand audiences and their motivations. Explore new approaches and tools for engaging audiences in different content strategies, and what metrics can be used to measure their engagement in ways that prove valuable to content creators, marketers, and audiences. Only one of the following may be counted: Advertising 365, 378 (Topic: Audience Development & Engagement), Public Relations 365, 378 (Topic: Audience Development & Engagement). Three lecture hours a week for one semester.
Same as: P R 365  
Pre/Corequisites: Forty-five semester hours of college coursework and consent of instructor.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 366  Special Topics in Advertising  3 Hours  

3 Lecture Hours  0 Lab Hours  
May not be counted toward the Bachelor of Science in Advertising degree. Three lecture hours a week for one semester.
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Upper Division  

ADV 367  Experimental Storytelling  3 Hours  

3 Lecture Hours  0 Lab Hours  
Working with real-world clients, examine design thinking and human-computer interaction techniques while ideating, synthesizing concepts, creating user experiences, and developing a proof of concept (PoC) exemplary towards becoming an experience designer. Only one of the following may be counted: Advertising 367, 378 (Topic: Experimental Storytelling), Public Relations 367E, 378 (Topic: Experimental Storytelling). Three lecture hours a week for one semester.
Same as: P R 367E  
Pre/Corequisites: Forty-five semester hours of college coursework and consent of instructor.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 368C  Topics in Advertising Senior Seminar  3 Hours  

3 Lecture Hours  0 Lab Hours  
Three lecture hours a week for one semester.
Pre/Corequisites: Credit or registration for Advertising 344K and 345J, and written consent of instructor received prior to registering.  
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Upper Division  
Topic 1: Agency Practices.

Topic 2: Affect and Emotion.

Topic 3: Advertising Ethics.
  

ADV 368K, 468K  Portfolio II  3-4 Hours  

3,4 Lecture Hours  3,4 Lab Hours  
Designed for aspiring art directors and copywriters in the context of building a creative advertising portfolio. Focus on learning how to pitch creative ideas. Receive evaluations on portfolios by industry professionals. For each semester hour of credit earned, the equivalent of one lecture and one laboratory hour a week for one semester.
Pre/Corequisites: Advertising 343K with a grade of at least C-; credit or registration for Advertising 338L or 447C; and consent of instructor.  
Restrictions: Restricted to students in the Texas Creative program.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 368L, 468L  Portfolio III  3-4 Hours  

3,4 Lecture Hours  3,4 Lab Hours  
Designed for aspiring art directors and copywriters in the context of building a creative advertising portfolio. Focus on the development of a personal brand, networking with professional contacts, and submission of creative work to industry competitions. Receive evaluations on portfolios by industry professionals. With consent of instructor, may be repeated once for credit. For each semester hour of credit earned, the equivalent of one lecture and one laboratory hour a week for one semester.
Pre/Corequisites: Advertising 468K with a grade of at least C-; Advertising 338L or 447C with a grade of at least C-; and consent of instructor.  
Restrictions: Restricted to students in the Texas Creative program.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 369  Social Media  3 Hours  

3 Lecture Hours  0 Lab Hours  
Introduction to social networking platforms and their application in relation to media plans, brand building, and insights. Only one of the following may be counted: Advertising 369, 378 (Topic: Social Media), Public Relations 369, 378 (Topic: Social Media). May be taken two times for credit. Three lecture hours a week for one semester
Same as: P R 369  
Pre/Corequisites: Upper-division standing and consent of instructor.  
Grading: Letter Grade  
Repeatable for credit: Yes (02 times)  
Academic Level: Upper Division  

ADV 370J  Integrated Communications Management  3 Hours  

3 Lecture Hours  0 Lab Hours  
Cases and problems dealing with the management of advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Advertising 370J and Public Relations 367 may not both be counted. Three lecture hours a week for one semester.
Core Curriculum: 010  
Pre/Corequisites: Advertising 344K and 345J with a grade of at least C- in each; and Marketing 320F, 337, 337H, or 337N with a grade of at least C-.  
Restrictions: Restricted to advertising majors.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 373  Integrated Communications Campaigns  3 Hours  

3 Lecture Hours  0 Lab Hours  
Concept of media mix; matching product, consumer, media profiles; conception, research, planning, and execution of advertising campaigns; special emphasis on advanced copywriting, layout, and production for print and broadcast media. Only one of the following may be counted: Advertising 373, 373H, Public Relations 377H, 377K. Three lecture hours a week for one semester.
Pre/Corequisites: Advertising 370J with a grade of at least C-  
Restrictions: Restricted to advertising and public relations majors.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 375, 475  Portfolio IV  3-4 Hours  

3,4 Lecture Hours  3,4 Lab Hours  
Focus on more sophisticated execution, integrated campaign development, and submission of creative work to industry competitions. Receive evaluations on portfolios by industry professionals. For each semester hour of credit earned, the equivalent of one lecture and one laboratory hour a week for one semester.
Pre/Corequisites: Advertising 468L with a grade of at least C- and consent of instructor.  
Restrictions: Restricted to students in the Texas Creative program.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 377  Advertising Media Topics  3 Hours  

3 Lecture Hours  0 Lab Hours  
Three lecture hours a week for one semester.
Pre/Corequisites: Upper-division standing; Advertising 345J with a grade of at least B; and consent of instructor. Additional prerequisites vary with the topic.  
Restrictions: Restricted to students admitted to the TexasMedia Program.  
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Upper Division  
Topic 1: Advanced Media Strategies. An in-depth dive into independent and group work with insights and strategies.

Topic 2: One-to-One Advertising on the Internet. Students may be added to the class on the first class day. Additional prerequisite: Experience using HTML.

Topic 3: Digital Media. Students may be added to the class on the first class day.

Topic 4: Media Alliances. Focuses on the partnerships and tools used in generating, investigating, and evaluating unique brand contact points such as product placement, sponsorships, and other promotional media activities. Includes co-branding efforts, client-generated media venues, and public relations alliances from a media planning perspective. Additional prerequisite: Advertising 345J with a grade of at least B.

Topic 5: Media Show. Designed to help students remove the traditional barriers between message development and delivery in their media work. Students have the opportunity to show their work to industry professionals across a variety of venues. Three lecture hours and three studio hours a week for one semester. Additional prerequisite: Advertising 318J with a grade of at least B.

Topic 6: Advanced Media Research. Only one of the following may be counted: Advertising 377 (Topic: Media Research), 377 (Topic 6), 377M (Topic 6). Additional prerequisite: Advertising 345J with a grade of at least C.
  

ADV 377.1  Advanced Media Strategies  3 Hours  

3 Lecture Hours  0 Lab Hours  
An in-depth dive into independent and group work with insights and strategies.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 377M  Topics in Media Studies  3 Hours  

3 Lecture Hours  0 Lab Hours  
Topics in media and its effects on advertising and public relations strategies. Advertising 377M and Public Relations 377M may not both be counted unless the topics vary. The equivalent of three lecture hours a week for one semester.
Pre/Corequisites: Upper-division standing; Advertising 345J with a grade of at least B; and consent of instructor; additional prerequisites vary with the topic.  
Restrictions: Restricted to students admitted to the TexasMedia Program.  
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Upper Division  
Topic 1: Advanced Media Research. Development of data analysis skills using various analytical techniques. Three lecture hours a week for one semester. Additional prerequisite: Upper-division standing.

Topic 2: Advanced Studies in Media Sales. Examination of advertising media sales beyond audience measurement techniques, and quantitative and qualitative data. Advertising 377M (Topic 2) and Public Relations 377M (Topic 2) may not both be counted. The equivalent of three lecture hours a week for one semester. Additional prerequisite: Upper-division standing, Advertising 345J with a grade of at least C, and consent of instructor.

Topic 3: Digital Metrics. An exploration of the evolving scope of digital metrics and analytics by looking at the three dimensions colliding in interactive media: business, communications, and technology.

Topic 4: Nontraditional New Media Concepts. Examination of how we consume and respond to media as it changes with new technology. Advertising 377M (Topic 4) and 378 (Topic 18: Nontraditional New Media Concepts) may not both be counted. Three lecture hours a week for one semester. Additional prerequisite: Upper-division standing. Restrictions: Restricted to students in the Texas Creative program.

Topic 5: Media Metrics. Additional prerequisite: Upper-division standing.

Topic 6: Media Research. Advertising 377 (Topic: Media Research) and 377M (Topic 6) may not both be counted. Three lecture hours a week for one semester. Additional prerequisite: Upper-division standing.

Topic 7: Media Negotiations. Additional prerequisite: Upper-division standing.

Topic 8: Digital Insights. Exploration of the terminology, measurement methods, and tools necessary for developing actionable management insights for digital content creation, promotion, and public relations.

Topic 9: Media Investments. An examination of media investments and negotiations, from both a buying and selling perspective. Investigates the activation role from all sides; the agency, vendor, and client.

Topic 10: Media Showcase. Research and project-based, designed to help remove the traditional and new barriers faced in the fields of media.
  

ADV 377M.1  Advanced Media Research  3 Hours  

3 Lecture Hours  0 Lab Hours  
Development of data analysis skills using various analytical techniques. Three lecture hours a week for one semester.
Pre/Corequisites: Upper-division standing.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 377M.10  Media Showcase  3 Hours  

3 Lecture Hours  0 Lab Hours  
Research and project-based, designed to help remove the traditional and new barriers faced in the fields of media.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 377M.3  Digital Metrics  3 Hours  

3 Lecture Hours  0 Lab Hours  
An exploration of the evolving scope of digital metrics and analytics by looking at the three dimensions colliding in interactive media: business, communications, and technology.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 377M.5  Media Metrics  3 Hours  

3 Lecture Hours  0 Lab Hours  
Pre/Corequisites: Upper-division standing.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 377M.7  Media Negotiations  3 Hours  

3 Lecture Hours  0 Lab Hours  
Pre/Corequisites: Upper-division standing.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 377M.8  Digital Insights  3 Hours  

3 Lecture Hours  0 Lab Hours  
Exploration of the terminology, measurement methods, and tools necessary for developing actionable management insights for digital content creation, promotion, and public relations.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 377M.9  Media Investments  3 Hours  

3 Lecture Hours  0 Lab Hours  
An examination of media investments and negotiations, from both a buying and selling perspective. Investigates the activation role from all sides; the agency, vendor, and client.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378  Advanced Topics in Advertising  3 Hours  

3 Lecture Hours  0 Lab Hours  
Three lecture hours a week for one semester.
Pre/Corequisites: Prerequisites vary with the topic.  
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Upper Division  
Topic 1: Advertising Media Sales.

Topic 2: Advanced Issues in Multicultural Markets.

Topic 3: Advanced Media Strategies.

Topic 4: Direct Marketing. Additional prerequisite: Marketing 320F.

Topic 5: One-to-One Advertising: The Internet. Additional prerequisite: Experience using HTML.

Topic 6: Account Planning.

Topic 7: Integrated Communication for Sports.

Topic 8: Ethics in Advertising and Public Relations.

Topic 9: Consumer Discrimination in the Marketplace.

Topic 10: Copywriting. Additional prerequisite: Advertising 325 with a grade of at least C, and consent of instructor.

Topic 11: Leadership and Ethics.

Topic 12: Advertising and Black Representation.

Topic 13: Advanced Media Research.

Topic 14: Advanced Studies in Media Sales.

Topic 15: Creative Project: Writing. Additional prerequisite: Advertising 325 with a grade of at least C-, and consent of instructor.

Topic 16: Digital Metrics.

Topic 17: Integrated Communication for Nonprofit Organizations.

Topic 18: Nontraditional New Media Concepts.

Topic 19: Online Consumer Research. Additional prerequisite: Advertising 344K and consent of instructor.

Topic 20: Account Planning. Additional prerequisite: Advertising 344K and 345J.

Topic 21: Semester in Los Angeles: Entertainment Promotion, Press, and Public Consider the core disciplines of research, creative, distribution, advertising, publicity, and promotion as they apply to entertainment. Only one of the following may be counted: Advertising 378 (Topic: Entrtnmnt Prss/Publc Reltn-L A), 378 (Topic 21), Public Relations 378 (Topic: Entrtnmnt Prss/Publc Reltn-L A), 378 (Topic 21). Same as: P R 378.21 Restrictions: Restricted to students admitted to the Semester in Los Angeles Program.

Topic 22: Psychology of Video Game Advertising.

Topic 23: Technology Marketing and Advertising.

Topic 24: Digital Creative Portfolio. Additional prerequisite: Advertising 325 with a grade of at least C, and consent of instructor.

Topic 25: Consumer Insight.

Topic 26: Consumer Psychology and New Media.

Topic 27: Advanced Media Research, Insights, and Analysis. Additional prerequisite: Advertising 344K with a grade of at least C- and consent of instructor.

Topic 28: Online Consumer Behavior and Research. Additional prerequisite: Advertising 344K and consent of instructor.

Topic 29: Business to Business Integrated Communication Management. Cases and problems dealing with the management of business to business integrated communication, advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Advertising 378 (Topic 29) and Public Relations 378 (Topic 7) may not both be counted. Additional prerequisite: The following with a grade of at least C: Advertising 344K and 345J, and Marketing 320F or 337.

Topic 30: Advertising and Public Relations for Sports.

Topic 31: Legal Aspects of Sports and Media.

Topic 32: Sponsorships, Endorsements, Advertising, and Events Marketing for

Topic 33: Analysis of Sports and Entertainment Audiences.

Topic 34: Sports, Ethics, and Social Issues.

Topic 35: Sports Audiences and Nontraditional Media.

Topic 36: Contribution of Sports and Entertainment to Education and Health.

Topic 37: Social Enterprise Branding. Focus on the development of strategic branding and communication for businesses focused on balancing purpose and profit. Explore components of brand identity and implementation as they relate to the success or failure of companies enacting social impact across a number of industries. Only one of the following may be counted: Advertising 378 (Topic: Social Enterprise Branding), 378 (Topic 37), Public Relations 378 (Topic: Social Enterprise Branding), 378 (Topic 37). Same as: P R 378.37

Topic 38: Influencer Marketing. Identify, analyze, approach, manage, and measure business goals. Differentiate between attention and influence. Only one of the following may be counted: Advertising 378 (Topic: Influencer Marketing), 378 (Topic 38), Public Relations 378 (Topic: Influencer Marketing), 378 (Topic 38). Same as: P R 378.38

Topic 39: Pop Star Activism. Engage with issues of diversity, political activism, public relations, and marketing communication through the lens of popular music. Only one of the following may be counted: Advertising 378 (Topic: Pop Star Activism), 378 (Topic 39), Public Relations 378 (Topic: Pop Star Activism), 378 (Topic 39). Same as: P R 378.39

Topic 40: Environmental Communication. Discuss environmental current events with hands-on agency/client experience. Develop authentic communication strategies and tactics that can protect the environment and advance cutting-edge sustainability technologies. Only one of the following may be counted: Advertising 378 (Topic: Environmental Communication), 378 (Topic 40), Public Relations 378 (Topic: Environmental Communication), 378 (Topic 40).

Topic 41: Advertising Intelligence. Analyze how insights enhance decision making in advertising and public relations in areas such as campaign development, segmentation, positioning, product development, and promotion. Review advertising and public relations problems and processes in ways that will benefit from informed decision making. Only one of the following may be counted: Advertising 378 (Topic: Advertising Intelligence), 378 (Topic 41), Public Relations 378 (Topic: Advertising Intelligence), 378 (Topic 41). Same as: P R 378.41

Topic 42: Issues in Black American Advertising and Public Relations. Explore cultural critiques of the advertising and public relationship industry related to historical and contemporary challenges involving representation, systemic injustice, stereotypes, and social responsibility involving the Black American experience. Only one of the following may be counted: Advertising 378 (Topic: Issues in Black American AD/PR), 378 (Topic 42), Public Relations 378 (Topic: Issues in Black American AD/PR), 378 (Topic 42). Same as: P R 378.42

Topic 43: Digital Social Media Analytics. Explore cutting edge technologies that enable public relations and advertising professionals to better understand online conversations and audience behaviors. Examine how to recommend creative solutions for engaging key stakeholders. Determine how data, creative, and strategy intersect. Only one of the following may be counted: Advertising 378 (Topic: Digital Social Media Analytics), 378 (Topic 43), Public Relations 378 (Topic: Digital Social Media Analytics), 378 (Topic 43). Same as: P R 378.43

Topic 44: Digital Social Media Production. Explore the required skills to plan, capture, edit, and produce digital social media content. Advertising 378 (Topic: Digitl Social Media Prodctn) and 378 (Topic 44) may not both be counted.

Topic 45: 360 Video Production. Examine the required skills to plan, capture, edit, and produce 360 videos. Advertising 378 (Topic: 360 Video Production) and 378 (Topic 45) may not both be counted.

Topic 46: Television and Film Publicity. Examine the different roles within the entertainment business. Explore key industry terms, events, companies, and other entities. Survey vital entertainment news sources and publications, engaging press, and full campaign execution. Only one of the following may be counted: Advertising 378 (Topic: TV and Film Publicity-L A), 378 (Topic: TV Publicity-L A), 378 (Topic: Television Publicity-L A), 378 (Topic Telvision Publicity), 378 (Topic: Film and TV Publicity), and 378 (Topic 46). Restrictions: Restricted to students admitted to the Semester in Los Angeles Program.

Topic 47: Social Issues. Explore a brief history and a contemporary look at social issues in advertising and public relations in New York. Discuss corporate and social responsibility, social issues in personal and influencer branding, strategic communication for advancing social change, and crisis communication spanning the contexts of organizational and global crises. Examine how social issues come to bear on advertising and PR in specific industries that are an integral part of the New York market, including healthcare, fashion, non-profits, and finance. Advertising 378 (Topic: Social Issues-UTNY) and 378 (Topic 47) may not both be counted.

Topic 48: Sustainability Communication Research. Examine the core principles of designing, implementing, and reporting an applied research project. Discuss conceptual development, literature review, research design, ethical considerations, and fieldwork skills. Advertising 378 (Topic: Sustainability Comm Research) and 378 (Topic 48) may not both be counted.
  

ADV 378.15  Creative Project: Writing  3 Hours  

3 Lecture Hours  0 Lab Hours  
Pre/Corequisites: Advertising 325 with a grade of at least C-, and consent of instructor.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378.21  Semester in Los Angeles: Entertainment Promotion, Press, and Public Relations  3 Hours  

3 Lecture Hours  0 Lab Hours  
Consider the core disciplines of research, creative, distribution, advertising, publicity, and promotion as they apply to entertainment. Only one of the following may be counted: Advertising 378 (Topic: Entrtnmnt Prss/Publc Reltn-L A), 378 (Topic 21), Public Relations 378 (Topic: Entrtnmnt Prss/Publc Reltn-L A), 378 (Topic 21).
Same as: P R 378.21  
Restrictions: Restricted to students admitted to the Semester in Los Angeles Program.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378.26  Consumer Psychology and New Media  3 Hours  

3 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378.27  Advanced Media Research, Insights, and Analysis  3 Hours  

3 Lecture Hours  0 Lab Hours  
Pre/Corequisites: Advertising 344K with a grade of at least C- and consent of instructor.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378.37  Social Enterprise Branding  3 Hours  

3 Lecture Hours  0 Lab Hours  
Focus on the development of strategic branding and communication for businesses focused on balancing purpose and profit. Explore components of brand identity and implementation as they relate to the success or failure of companies enacting social impact across a number of industries. Only one of the following may be counted: Advertising 378 (Topic: Social Enterprise Branding), 378 (Topic 37), Public Relations 378 (Topic: Social Enterprise Branding), 378 (Topic 37).
Same as: P R 378.37  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378.38  Influencer Marketing  3 Hours  

3 Lecture Hours  0 Lab Hours  
Identify, analyze, approach, manage, and measure business goals. Differentiate between attention and influence. Only one of the following may be counted: Advertising 378 (Topic: Influencer Marketing), 378 (Topic 38), Public Relations 378 (Topic: Influencer Marketing), 378 (Topic 38).
Same as: P R 378.38  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378.39  Pop Star Activism  3 Hours  

3 Lecture Hours  0 Lab Hours  
Engage with issues of diversity, political activism, public relations, and marketing communication through the lens of popular music. Only one of the following may be counted: Advertising 378 (Topic: Pop Star Activism), 378 (Topic 39), Public Relations 378 (Topic: Pop Star Activism), 378 (Topic 39).
Same as: P R 378.39  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378.4  Direct Marketing  3 Hours  

3 Lecture Hours  0 Lab Hours  
Pre/Corequisites: Marketing 320F.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378.41  Advertising Intelligence  3 Hours  

3 Lecture Hours  0 Lab Hours  
Analyze how insights enhance decision making in advertising and public relations in areas such as campaign development, segmentation, positioning, product development, and promotion. Review advertising and public relations problems and processes in ways that will benefit from informed decision making. Only one of the following may be counted: Advertising 378 (Topic: Advertising Intelligence), 378 (Topic 41), Public Relations 378 (Topic: Advertising Intelligence), 378 (Topic 41).
Same as: P R 378.41  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378.42  Issues in Black American Advertising and Public Relations  3 Hours  

3 Lecture Hours  0 Lab Hours  
Explore cultural critiques of the advertising and public relationship industry related to historical and contemporary challenges involving representation, systemic injustice, stereotypes, and social responsibility involving the Black American experience. Only one of the following may be counted: Advertising 378 (Topic: Issues in Black American AD/PR), 378 (Topic 42), Public Relations 378 (Topic: Issues in Black American AD/PR), 378 (Topic 42).
Same as: P R 378.42  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378.43  Digital Social Media Analytics  3 Hours  

3 Lecture Hours  0 Lab Hours  
Explore cutting edge technologies that enable public relations and advertising professionals to better understand online conversations and audience behaviors. Examine how to recommend creative solutions for engaging key stakeholders. Determine how data, creative, and strategy intersect. Only one of the following may be counted: Advertising 378 (Topic: Digital Social Media Analytics), 378 (Topic 43), Public Relations 378 (Topic: Digital Social Media Analytics), 378 (Topic 43).
Same as: P R 378.43  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378.44  Digital Social Media Production  3 Hours  

3 Lecture Hours  0 Lab Hours  
Explore the required skills to plan, capture, edit, and produce digital social media content. Advertising 378 (Topic: Digitl Social Media Prodctn) and 378 (Topic 44) may not both be counted.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378.45  360 Video Production  3 Hours  

3 Lecture Hours  0 Lab Hours  
Examine the required skills to plan, capture, edit, and produce 360 videos. Advertising 378 (Topic: 360 Video Production) and 378 (Topic 45) may not both be counted.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378.46  Television and Film Publicity  3 Hours  

3 Lecture Hours  0 Lab Hours  
Examine the different roles within the entertainment business. Explore key industry terms, events, companies, and other entities. Survey vital entertainment news sources and publications, engaging press, and full campaign execution. Only one of the following may be counted: Advertising 378 (Topic: TV and Film Publicity-L A), 378 (Topic: TV Publicity-L A), 378 (Topic: Television Publicity-L A), 378 (Topic Telvision Publicity), 378 (Topic: Film and TV Publicity), and 378 (Topic 46).
Restrictions: Restricted to students admitted to the Semester in Los Angeles Program.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378.47  Social Issues  3 Hours  

3 Lecture Hours  0 Lab Hours  
Explore a brief history and a contemporary look at social issues in advertising and public relations in New York. Discuss corporate and social responsibility, social issues in personal and influencer branding, strategic communication for advancing social change, and crisis communication spanning the contexts of organizational and global crises. Examine how social issues come to bear on advertising and PR in specific industries that are an integral part of the New York market, including healthcare, fashion, non-profits, and finance. Advertising 378 (Topic: Social Issues-UTNY) and 378 (Topic 47) may not both be counted.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378.48  Sustainability Communication Research  3 Hours  

3 Lecture Hours  0 Lab Hours  
Examine the core principles of designing, implementing, and reporting an applied research project. Discuss conceptual development, literature review, research design, ethical considerations, and fieldwork skills. Advertising 378 (Topic: Sustainability Comm Research) and 378 (Topic 48) may not both be counted.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378S  Special Topics in Sports Media  3 Hours  

3 Lecture Hours  0 Lab Hours  
Topics in sports media related to issues in traditional and new media as they effect sports and entertainment advertising and public relations. Advertising 378S and Public Relations 378S may not both be counted unless the topics vary. The equivalent of three lecture hours a week for one semester.
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Upper Division  
Topic 1: Advertising and Public Relations for Sports. Advertising 378S (Topic 1) and Public Relations 378S (Topic 1) may not both be counted. Three lecture hours a week for one semester. Same as: P R 378S.1

Topic 2: Legal Aspects of Sports and Media. Advertising 378S (Topic 2) and Public Relations 378S (Topic 2) may not both be counted. Three lecture hours a week for one semester. Same as: P R 378S.2

Topic 3: Return on Investment of Sports Media. Advertising 378S (Topic 3) and Public Relations 378S (Topic 3) may not both be counted. Three lecture hours a week for one semester. Same as: P R 378S.3

Topic 4: Analysis of Sports and Entertainment Audiences. Advertising 378S (Topic 4) and Public Relations 378S (Topic 4) may not both be counted. Three lecture hours a week for one semester. Same as: P R 378S.4

Topic 5: Ethics and Social Issues in Sports Branding. Advertising 378S (Topic 5) and Public Relations 378S (Topic 5) may not both be counted. Three lecture hours a week for one semester. Same as: P R 378S.5

Topic 6: Sports Audiences and Nontraditional Media. Advertising 378S (Topic 6) and Public Relations 378S (Topic 6) may not both be counted. Three lecture hours a week for one semester. Same as: P R 378S.6

Topic 7: Contributions of Sports and Entertainment to Education and Health. Advertising 378S (Topic 7) and Public Relations 378S (Topic 7) may not both be counted. Three lecture hours a week for one semester. Same as: P R 378S.7

Topic 8: College Sports Media. An examination of the history of college sports media, with an emphasis on the evolution of sports coverage from NCAA-controlled limited broadcasting of football and basketball,to present day intercollegiate athletics coverage available via multiple outlets. Same as: P R 378S.8

Topic 9: Sports Contract Negotiation Techniques. Strategies and techniques for successfully negotiating contracts, with a special emphasis on the negotiation of sports contracts. Same as: P R 378S.9

Topic 10: Leadership and Administration in Sports Organizations. Designed to develop marketing skills related to events, programs, products, and facilities in the sports management field. Same as: P R 378S.10

Topic 11: Sports and Social Media. Designed to provide an understanding of and experience with the components and best practices of social media, marketing, and communications as they relate to sports entities and the sports field as a whole. Same as: P R 378S.11

Topic 12: Sports Audiences. An exploration of marketing innovations in sports to attract audiences, and the use of sports media by advertisers, sponsors, and other entities to target various customer groups. Same as: P R 378S.12

Topic 13: Business of Sports Television. Only one of the following may be counted: Advertising 378 (Topic: Business of Sports Television), 378S (Topic: Business of Sports Television), 378S (Topic 13), Public Relations 378 (Topic: Business of Sports Television), 378S (Topic: Business of Sports Television), 378S (Topic 13). Same as: P R 378S.13
  

ADV 378S.1  Advertising and Public Relations for Sports  3 Hours  

3 Lecture Hours  0 Lab Hours  
Advertising 378S (Topic 1) and Public Relations 378S (Topic 1) may not both be counted. Three lecture hours a week for one semester.
Same as: P R 378S.1  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378S.10  Leadership and Administration in Sports Organizations  3 Hours  

3 Lecture Hours  0 Lab Hours  
Designed to develop marketing skills related to events, programs, products, and facilities in the sports management field.
Same as: P R 378S.10  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378S.11  Sports and Social Media  3 Hours  

3 Lecture Hours  0 Lab Hours  
Designed to provide an understanding of and experience with the components and best practices of social media, marketing, and communications as they relate to sports entities and the sports field as a whole.
Same as: P R 378S.11  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378S.12  Sports Audiences  3 Hours  

3 Lecture Hours  0 Lab Hours  
An exploration of marketing innovations in sports to attract audiences, and the use of sports media by advertisers, sponsors, and other entities to target various customer groups.
Same as: P R 378S.12  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378S.13  Business of Sports Television  3 Hours  

3 Lecture Hours  0 Lab Hours  
Only one of the following may be counted: Advertising 378 (Topic: Business of Sports Television), 378S (Topic: Business of Sports Television), 378S (Topic 13), Public Relations 378 (Topic: Business of Sports Television), 378S (Topic: Business of Sports Television), 378S (Topic 13).
Same as: P R 378S.13  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378S.2  Legal Aspects of Sports and Media  3 Hours  

3 Lecture Hours  0 Lab Hours  
Advertising 378S (Topic 2) and Public Relations 378S (Topic 2) may not both be counted. Three lecture hours a week for one semester.
Same as: P R 378S.2  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378S.3  Return on Investment of Sports Media  3 Hours  

3 Lecture Hours  0 Lab Hours  
Advertising 378S (Topic 3) and Public Relations 378S (Topic 3) may not both be counted. Three lecture hours a week for one semester.
Same as: P R 378S.3  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378S.4  Analysis of Sports and Entertainment Audiences  3 Hours  

3 Lecture Hours  0 Lab Hours  
Advertising 378S (Topic 4) and Public Relations 378S (Topic 4) may not both be counted. Three lecture hours a week for one semester.
Same as: P R 378S.4  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378S.5  Ethics and Social Issues in Sports Branding  3 Hours  

3 Lecture Hours  0 Lab Hours  
Advertising 378S (Topic 5) and Public Relations 378S (Topic 5) may not both be counted. Three lecture hours a week for one semester.
Same as: P R 378S.5  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378S.6  Sports Audiences and Nontraditional Media  3 Hours  

3 Lecture Hours  0 Lab Hours  
Advertising 378S (Topic 6) and Public Relations 378S (Topic 6) may not both be counted. Three lecture hours a week for one semester.
Same as: P R 378S.6  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378S.7  Contributions of Sports and Entertainment to Education and Health  3 Hours  

3 Lecture Hours  0 Lab Hours  
Advertising 378S (Topic 7) and Public Relations 378S (Topic 7) may not both be counted. Three lecture hours a week for one semester.
Same as: P R 378S.7  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378S.8  College Sports Media  3 Hours  

3 Lecture Hours  0 Lab Hours  
An examination of the history of college sports media, with an emphasis on the evolution of sports coverage from NCAA-controlled limited broadcasting of football and basketball,to present day intercollegiate athletics coverage available via multiple outlets.
Same as: P R 378S.8  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 378S.9  Sports Contract Negotiation Techniques  3 Hours  

3 Lecture Hours  0 Lab Hours  
Strategies and techniques for successfully negotiating contracts, with a special emphasis on the negotiation of sports contracts.
Same as: P R 378S.9  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 379  Integrated Communication for Sports and Entertainment  3 Hours  

3 Lecture Hours  0 Lab Hours  
Three lecture hours a week for one semester.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 379H  Honors Tutorial Course  3 Hours  

0 Lecture Hours  0 Lab Hours  
Conference course of intensive study, planned by the Advertising Honors Committee; research and the writing of a substantial paper on a special advertising topic. Supervised individual special studies.
Pre/Corequisites: Admission to the departmental honors program and consent of the undergraduate adviser.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 179J, 279J, 379J, 479J  Topics in Advertising Problems  1-4 Hours  

1,2,3,4 Lecture Hours  0 Lab Hours  
Individual instruction. Some topics may require additional laboratory hours.
Pre/Corequisites: Written consent of instructor received prior to registering.  
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Upper Division  
Topic 1: Supervised Individual Special Studies. Supervised individual special studies for which separate courses are not available.

Topic 2: Supervised Individual Creative Studies. Supervised individual creative studies for which separate courses are not available. Additional laboratory hours to be arranged.

Topic 3: Supervised Individual Media Studies. Supervised individual media studies for which separate courses are not available. Additional prerequisite: Advertising 345J with a grade of at least C-.
  

ADV 179J.1, 279J.1, 379J.1, 479J.1  Supervised Individual Special Studies  1-4 Hours  

1,2,3,4 Lecture Hours  0 Lab Hours  
Supervised individual special studies for which separate courses are not available.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 179J.2, 279J.2, 379J.2, 479J.2  Supervised Individual Creative Studies  1-4 Hours  

1,2,3,4 Lecture Hours  0 Lab Hours  
Supervised individual creative studies for which separate courses are not available. Additional laboratory hours to be arranged.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 179J.3, 279J.3, 379J.3, 479J.3  Supervised Individual Media Studies  1-4 Hours  

1,2,3,4 Lecture Hours  0 Lab Hours  
Supervised individual media studies for which separate courses are not available.
Pre/Corequisites: Advertising 345J with a grade of at least C-.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV 381  Consumer Behavior  3 Hours  

3 Lecture Hours  0 Lab Hours  
An interdisciplinary study using behavioral science concepts to explain consumer motivation, information processing, and consumption behavior; sociological and psychological factors affecting the consumption process and the marketing/advertising of goods and services. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing and Advertising 380J.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 382  Quantitative and Qualitative Research  3 Hours  

3 Lecture Hours  0 Lab Hours  
An introduction to advertising research designs and procedures. Advertising 380J (Topic: Quantitatv and Qualitatv Rsch) and 382 may not both be counted. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 382J  Topics in Theories of Persuasive Communication and Consumer Decision Making  3 Hours  

3 Lecture Hours  0 Lab Hours  
Communication and behavioral science theories as they relate to contemporary advertising practices. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing.  
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Doctoral  

ADV 383, 483  Topics in Supervised Individual Creative Studies  3-4 Hours  

3,4 Lecture Hours  0 Lab Hours  
Conference course.
Pre/Corequisites: Graduate standing and written consent of instructor received prior to registering.  
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Doctoral  
Topic 1: Art Directors' Seminar. Explore concepts, formats, and skills relevant to the work of art directors in the field of advertising, including color theory, typography, layout, and software expertise. Restrictions: Restricted to students admitted to the Texas Creative program.

Topic 2: Portfolio I. Introduction to conceptual thinking and art direction/copywriting skills in the context of building a creative advertising portfolio. Receive evaluations on portfolios by industry professionals.

Topic 3: Portfolio II. Designed for aspiring art directors and copywriters in the context of building a creative advertising portfolio. Focus on learning how to pitch creative ideas. Receive evaluations on portfolios by industry professionals. Additional prerequisite: Advertising 483 (Topic 2) with a grade of at least C-.

Topic 4: Portfolio III. Designed for aspiring art directors and copywriters in the context of building a creative advertising portfolio. Focus on the development of a personal brand, networking with professional contacts, and submission of creative work to industry competitions. Receive evaluations on portfolios by industry professionals. Additional prerequisite: Advertising 483 (Topic 3) and 483 (Topic 1) with a grade of at least C-.

Topic 5: Portfolio IV. Focus on more sophisticated execution, integrated campaign development and submission of creative work to industry competitions. Receive evaluations on portfolios by industry professionals. Additional prerequisite: Advertising 483 (Topic 4) with a grade of at least C-.
  

ADV 383.1, 483.1  Art Directors' Seminar  3-4 Hours  

3,4 Lecture Hours  0 Lab Hours  
Explore concepts, formats, and skills relevant to the work of art directors in the field of advertising, including color theory, typography, layout, and software expertise.
Restrictions: Restricted to students admitted to the Texas Creative program.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 383.2, 483.2  Portfolio I  3-4 Hours  

3,4 Lecture Hours  0 Lab Hours  
Introduction to conceptual thinking and art direction/copywriting skills in the context of building a creative advertising portfolio. Receive evaluations on portfolios by industry professionals.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 383.3, 483.3  Portfolio II  3-4 Hours  

3,4 Lecture Hours  0 Lab Hours  
Designed for aspiring art directors and copywriters in the context of building a creative advertising portfolio. Focus on learning how to pitch creative ideas. Receive evaluations on portfolios by industry professionals.
Pre/Corequisites: Advertising 483 (Topic 2) with a grade of at least C-.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 383.4, 483.4  Portfolio III  3-4 Hours  

3,4 Lecture Hours  0 Lab Hours  
Designed for aspiring art directors and copywriters in the context of building a creative advertising portfolio. Focus on the development of a personal brand, networking with professional contacts, and submission of creative work to industry competitions. Receive evaluations on portfolios by industry professionals.
Pre/Corequisites: Advertising 483 (Topic 3) and 483 (Topic 1) with a grade of at least C-.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 383.5, 483.5  Portfolio IV  3-4 Hours  

3,4 Lecture Hours  0 Lab Hours  
Focus on more sophisticated execution, integrated campaign development and submission of creative work to industry competitions. Receive evaluations on portfolios by industry professionals.
Pre/Corequisites: Advertising 483 (Topic 4) with a grade of at least C-.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 385  Topics in International Advertising  3 Hours  

3 Lecture Hours  0 Lab Hours  
Study of the managerial, economic, legal, and cultural aspects of multinational advertising. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing and consent of instructor.  
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Doctoral  
Topic 1: Strategic Advertising Principles.

Topic 2: Account Planning.

Topic 3: Media Management.

Topic 4: Strategic Advertising Management.

Topic 5: Multicultural Advertising: Theory and Research.
  

ADV 385.1  Strategic Advertising Principles  3 Hours  

3 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 385.2  Account Planning  3 Hours  

3 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 385.3  Media Management  3 Hours  

3 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 385.4  Strategic Advertising Management  3 Hours  

3 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 385.5  Multicultural Advertising: Theory and Research  3 Hours  

3 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 386  Experimental Storytelling  3 Hours  

3 Lecture Hours  0 Lab Hours  
Working with real-world clients, examine design thinking and human-computer interaction techniques while ideating, synthesizing concepts, creating user experiences, and developing a proof of concept (PoC) exemplary towards becoming an experience designer. Advertising 386 and 391K (Topic: Experimental Storytelling) may not both be counted. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Master's  

ADV 387  Creative Strategies  3 Hours  

3 Lecture Hours  0 Lab Hours  
The process of developing creative concepts and their effective execution. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing and consent of instructor and the graduate adviser.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 388C  Research Problems: Doctoral Examination Preparation  3 Hours  

3 Lecture Hours  0 Lab Hours  
Research and reading in preparation for doctoral examinations.
Pre/Corequisites: Graduate standing and consent of graduate adviser.  
Grading: Credit No Credit  
Repeatable for credit: Yes (Unlimited)  
Academic Level: Doctoral  

ADV 388J  Principles of Advertising Management  3 Hours  

3 Lecture Hours  0 Lab Hours  
The study of planning, organization, and control of the advertising functions. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing, Advertising 370J or the equivalent, and consent of the graduate adviser.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 388K  Integrated Communications Management  3 Hours  

3 Lecture Hours  0 Lab Hours  
The application of management principles to the solution of integrated communications management problems. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 189, 389, 489  Topics in Problems in Specialized Fields of Advertising  1,3,4 Hours  

1,3,4 Lecture Hours  0 Lab Hours  
Research project chosen from the area of the student's major interest; a written report or creative project is required. Students who take Advertising 189 must register for a topic of 189 for three consecutive semesters. For each semester hour of credit earned, the equivalent of one lecture hour a week for one semester.
Pre/Corequisites: Graduate standing, consent of instructor, and written consent of the graduate adviser received prior to registering.  
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Doctoral  
Topic 1: Computer Graphics--Creative Sequence.
  

ADV 189.1, 389.1, 489.1  Computer Graphics--Creative Sequence  1,3,4 Hours  

1,3,4 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 391K  Topics in Seminar in Advertising  3 Hours  

3 Lecture Hours  0 Lab Hours  
Survey and analysis of current advertising issues and practices. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing.  
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Doctoral  
Topic 1: Interactive Advertising.

Topic 2: Advanced Account Planning.

Topic 3: Advanced Advertising Research.

Topic 4: Audiences for Nonprofit Organizations.

Topic 5: Integrated Communication for Sports.

Topic 6: Media Research.

Topic 7: Public Relations Theory.

Topic 8: Quantitative Models in Advertising.

Topic 9: Social Media. Advertising 391K (Topic: Social Media) and Advertising 391K (Topic 9) may not both be counted. Additional prerequisite: Consent of instructor.

Topic 10: Business to Business Integrated Communication Management. Cases and problems dealing with the management of business to business integrated communication, advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications.
  

ADV 391K.1  Interactive Advertising  3 Hours  

3 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 391K.10  Business to Business Integrated Communication Management  3 Hours  

3 Lecture Hours  0 Lab Hours  
Cases and problems dealing with the management of business to business integrated communication, advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 391K.2  Advanced Account Planning  3 Hours  

3 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 391K.4  Audiences for Nonprofit Organizations  3 Hours  

3 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 391K.5  Integrated Communication for Sports  3 Hours  

3 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 391K.6  Media Research  3 Hours  

3 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 391K.7  Public Relations Theory  3 Hours  

3 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 391K.8  Quantitative Models in Advertising  3 Hours  

3 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 391L  Invisible Global Market  3 Hours  

3 Lecture Hours  0 Lab Hours  
Only one of the following may be counted: Advertising 391L, Latin American Studies 383, Marketing 382 (Topic: Invisible Global Market), 382 (Topic: Invisible Global Marketing), 282, 382 (Topic 34), Middle Eastern Studies 382M, Public Affairs 388N. Three lecture hours a week for one semester.
Same as: LAS 383, P A 388N  
Grading: Letter Grade  
Repeatable for credit: No  
Academic Level: Master's  

ADV 392  Topics in Advertising Theory and Research  3 Hours  

3 Lecture Hours  0 Lab Hours  
Examination of important current areas in advertising research and theory. Three lecture hours a week for one semester.
Pre/Corequisites: Admission to a doctoral program and consent of the graduate adviser.  
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Doctoral  
Topic 2: Advanced Advertising Theories I.

Topic 3: Advertising Research I.

Topic 4: Advanced Advertising Theories II.

Topic 5: Advertising Research II.
  

ADV 392.2  Advanced Advertising Theories I  3 Hours  

3 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 392.3  Advertising Research I  3 Hours  

3 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 392.4  Advanced Advertising Theories II  3 Hours  

3 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 392.5  Advertising Research II  3 Hours  

3 Lecture Hours  0 Lab Hours  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 395  Advertising Internship  3 Hours  

3 Lecture Hours  0 Lab Hours  
Practical work experience in advertising sales, creative management, and research with advertisers, agencies, media, or auxiliary services.
Pre/Corequisites: Graduate standing; Advertising 380, 385, and 387 with a grade of at least B in each; and a University grade point average of at least 3.00.  
Grading: Credit No Credit  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 698  Thesis  6 Hours  

3 Lecture Hours  0 Lab Hours  
The equivalent of three lecture hours a week for two semesters.
Pre/Corequisites: For 698A, graduate standing in advertising and written consent of the supervising faculty member and the graduate adviser received prior to registering; for 698B, Advertising 698A and written consent of the supervising faculty member and the graduate adviser received prior to registering.  
Grading: Credit No Credit  
Repeatable for credit: No  
Academic Level: Master's  

ADV 398R  Master's Report  3 Hours  

3 Lecture Hours  0 Lab Hours  
Preparation of a report to fulfill the requirement for the master's degree under the report option. The equivalent of three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing in advertising and written consent of the supervising faculty member and the graduate adviser received prior to registering.  
Grading: Credit No Credit  
Repeatable for credit: No  
Academic Level: Master's  

ADV 398T  Student Teaching in Advertising  3 Hours  

3 Lecture Hours  0 Lab Hours  
Pre/Corequisites: Graduate standing.  
Restrictions: Restricted to doctoral students.  
Grading: Credit No Credit  
Repeatable for credit: No  
Academic Level: Doctoral  

ADV 399W, 699W, 999W  Dissertation  3,6,9 Hours  

0 Lecture Hours  0 Lab Hours  
Pre/Corequisites: Admission to candidacy for the doctoral degree. Written consent of the graduate adviser received prior to registering.  
Grading: Credit No Credit  
Repeatable for credit: Yes (Unlimited)  
Academic Level: Doctoral