Analytics and Business of Sports Minor
Department website: https://www.mccombs.utexas.edu/undergraduate-programs/bba-business-minors/
Few industries capture the attention and passion of young people as much as sports. Young people of all ages grow to idolize athletes and organizations, propelling attachments that last a lifetime. This interest has spawned multibillion dollar industries ranging from advertising, clothing, lifestyle brands, media, and entertainment. In turn, millions of young Americans aspire to build their professional careers around sports in various forms.
This minor aims to equip students with the perspectives, knowledge, and lessons about leadership, ethics and analytics that transcend beyond any one industry. The broader objectives of the program include equipping students with analytical talents that will propel their success in a competitive economy that is characterized around managing for exceptional performance.
The minor is designed for undergraduate students with ambitions to study sports and the leadership, analytics, and business lessons that can apply more broadly. With the advent of sabermetrics in baseball and the explosion analytics across the four major sports, the context for understanding such the underpinnings and consequences of talent acquisition, team dynamics, compensation, biophysical markers of health, etc. is unparalleled. Further, there are additional lessons in data visualization, data analytics, specialty statistics (e.g., spatial statistics), media, branding, and so on, that can link to and build on other courses currently taught within McCombs.
Admission
Admission to the minor is based on students’ overall academic record, including but not limited to hours and rigor of courses taken in residence, demonstrated interest, and The University of Texas at Austin grade point average.
Total Hours Required: 18
Requirements
Requirements are listed in the table below. Additional requirements may follow the table, so be sure to read the entire page. Some required courses listed below may also satisfy General Education requirements, including Core Curriculum. Students should also review the University's Undergraduate Minor and Certificate Requirements and Policies.
| Code | Title | Hours |
|---|---|---|
| Business Fundamentals | ||
| Hours chosen from: | 3 | |
| Foundations of Management and Organizational Behavior | ||
| Organizational Behavior | ||
| Foundations of Finance | ||
| Business Finance | ||
| Foundations of Marketing | ||
| Principles of Marketing | ||
| Introduction to the Human Dimensions of Organizations | ||
| Foundations of Information Technology Management | ||
| Introduction to Information Technology Management | ||
| Analytical Foundations | ||
| Hours chosen from: | 3 | |
| Economic Statistics | ||
| Elementary Statistical Methods | ||
| Foundations of Data Analysis | ||
| Elements of Statistics | ||
| Introduction to Social Statistics | ||
| Statistical Methods in Psychology | ||
| Introduction to Data Science | ||
| Using Analytics to Manage People and Performance | ||
| MAN 372T.18 | People Analytics | 3 |
| Analytics, Business and Sports | ||
| MAN 372T.6 | Performance and Sports Analytics | 3 |
| Electives related to sports, managing people, and leading organizations | ||
| Hours chosen from: | 6 | |
| Introduction to Integrated Communication for Sports | ||
or P R 305S | Introduction to Integrated Communication for Sports | |
| The Business of Sports Media | ||
or J 348G | The Business of Sports Media | |
| Communication and Sports | ||
| Politics and Protest in Sports | ||
| Sport and Performance Psychology | ||
| Reporting Sports | ||
| Sport Industry in America | ||
| Management of Physical Activity and Sport Programs | ||
| Race and Sport in African American Life | ||
| Sport, Society, and the International Olympic Movement | ||
| Sport Law | ||
| Sport and Event Marketing | ||
| Revenue and Budgeting in Sport | ||
| Strategic Management of Sport Organizations | ||
| Name, Image, and Likeness | ||
| Strategic Human Resources Management | ||
| Innovation and Entrepreneurship | ||
| Consulting and Change Management | ||
| The Art and Science of Negotiation | ||
| Professional Selling and Sales Management | ||
| Sales Strategy and Steering | ||
| Media Industries and Entrepreneurship | ||
or SOC 352E | Media Industries and Entrepreneurship | |
| College Requirements - Communication | ||
| Undergraduate Minor and Certificate Requirements and Policies | ||
| Total Hours | 18 | |
Additional Requirements and Policy
- Other courses may be considered for substitution, as approved by the Business of Sports Minor Committee.