Marketing (BBA)
Department website: https://www.mccombs.utexas.edu/undergraduate-programs/bba/
The objective of the BBA Marketing curriculum is to prepare students to identify market opportunities, understand customer needs, and help firms build strong brands in a competitive environment. The curriculum develops skills in product design, pricing, distribution, and promotional strategy, supporting careers in marketing across all industries.
Total Hours Required: 120
Plan of Study
The Plan of Study is a suggested four-year course sequence to support academic planning and serves as a helpful guide. Currently enrolled students should meet with their academic advisor to tailor their course selections and timelines to their individual goals and circumstances.
| Year 1 | ||
|---|---|---|
| Semester 1 | Hours | |
| B A 110G | Topics in Professional Growth I | 1 |
| M 408Q | Differential and Integral Calculus for Business | 4 |
| ECO 304K | Introduction to Microeconomics | 3 |
| RHE 306 | Rhetoric and Writing | 3 |
| First-Year Signature Course (090) | 3 | |
| Hours | 14 | |
| Semester 2 | ||
| B A 111G | Topics in Professional Growth II | 1 |
| STA 301 | Introduction to Data Science | 3 |
| ECO 304L | Introduction to Macroeconomics | 3 |
| MIS 301 | Introduction to Information Technology Management | 3 |
| Natural Science and Technology, Part I (030) | 3 | |
| PSY, SOC, ANT, or EDP course | 3 | |
| Hours | 16 | |
| Year 2 | ||
| Semester 1 | ||
| ACC 311 | Fundamentals of Financial Accounting | 3 |
| STA 235 | Data Science for Business Applications | 2 |
| D S 235 | Introduction to Decision Science | 2 |
| B A 324 | Business Communication: Oral and Written | 3 |
| Natural Science and Technology, Part I (030) | 3 | |
| Visual and Performing Arts (050) | 3 | |
| Hours | 16 | |
| Semester 2 | ||
| B A 120G | Topics in Professional Growth III | 1 |
| ACC 312 | Fundamentals of Managerial Accounting | 3 |
| MKT 337 | Principles of Marketing | 3 |
| O M 235 | Operations Management | 2 |
| Humanities (040) | 3 | |
| Free Elective | 3 | |
| Hours | 15 | |
| Year 3 | ||
| Semester 1 | ||
| MKT 360 | Information and Analysis | 3 |
| Upper-division MKT Elective | 3 | |
| FIN 357 | Business Finance | 3 |
| U.S. History (060) | 3 | |
| American and Texas Government (070) | 3 | |
| Hours | 15 | |
| Semester 2 | ||
| Upper-division MKT Elective | 3 | |
| Upper-division MKT Elective | 3 | |
| MAN 336 | Organizational Behavior | 3 |
| GOV 312L | Issues and Policies in American Government | 3 |
| U.S. History (060) | 3 | |
| Hours | 15 | |
| Year 4 | ||
| Semester 1 | ||
| B A 130G | Topics in Professional Growth IV | 1 |
| Upper-division MKT Elective | 3 | |
| LEB 323 or BGS 337 |
Business Law and Ethics or Strategy Beyond Markets |
3 |
| Upper-division Non-business Elective | 3 | |
| Free Elective | 3 | |
| Hours | 13 | |
| Semester 2 | ||
| B A 140G | Topics in Professional Growth V | 1 |
| MKT 370 | Marketing Policies | 3 |
| Upper-division Non-business | 3 | |
| Free Elective | 9 | |
| Hours | 16 | |
| Total Hours | 120 | |
Requirements
All requirements are listed below, starting with the most specialized moving to the most general. Additional requirements may follow the table, so be sure to read the entire page. Some required courses listed below may also satisfy General Education requirements, including Core Curriculum.
| Code | Title | Hours |
|---|---|---|
| Major | ||
| Required hours that may also count towards this BBA major's in residence requirement: | ||
| MKT 360 | Information and Analysis | 3 |
| MKT 370 | Marketing Policies | 3 |
| Choose a sequence below: | 12 | |
| Sequence 1: | ||
Upper-Division MKT Elective | ||
| Sequence 2: | ||
| International Trade | ||
Upper-Division MKT Elective | ||
| Subtotal | 18 | |
| Degree (see details below) | 57 | |
| Free electives: Additional coursework to reach total hours required. | 15 | |
| Subtotal | 72 | |
| General Education | ||
| Core Curriculum | 30 | |
| Foreign Language other than English, Beginning Proficiency | ||
| Subtotal | 30 | |
| College Requirements - Business | ||
| General University Requirements | ||
| Total Hours | 120 | |
Additional Requirements and Policies
- Practicum course MKT 366P may be used to satisfy a marketing elective or the BBA experiential learning requirement, but not both.
- A maximum of three hours MKT 178/MKT 278/MKT 378 can be counted towards marketing electives for a Marketing major.
- For course planning, Marketing majors should carefully consider the prerequisites for MKT 370: 90 semester hours of college coursework, including MKT 360; credit or registration for an approved experiential learning course; and three additional semester hours of elective coursework in marketing.
Degree-Bachelor of Business Administration (BBA)
| Code | Title | Hours |
|---|---|---|
| Degree | ||
| Mathematics (may also count toward Mathematics (020) ) | ||
| Choose a sequence below: | 4 | |
| Sequence 1: | ||
| Differential and Integral Calculus for the Sciences (must be taken in residence) | ||
or M 408Q | Differential and Integral Calculus for Business | |
| Sequence 2: (required for Computer Science and Business (CSB) dual degree and Science and Technology Management majors) | ||
| Differential and Integral Calculus | ||
or M 408D | Sequences, Series, and Multivariable Calculus | |
| Sequence 3: | ||
Any successfully completed two-course calculus sequence | ||
| Subtotal | 4 | |
| Economics (may also count towards Social and Behavioral Sciences (080) ) | ||
| ECO 304K | Introduction to Microeconomics | 3 |
| ECO 304L | Introduction to Macroeconomics | 3 |
| Subtotal | 6 | |
| Social Science | ||
| Choose a sequence below: | 3 | |
| Sequence 1: Plan II Honors dual majors only | ||
| Honors Social Science: Methods and Theory | ||
or S S 302D | Honors Social Science: Psychology | |
or S S 302E | Honors Social Science: Anthropology | |
or S S 302F | Honors Social Science: Economics | |
| Sequence 2: Other Programs | ||
Hours chosen from: Anthropology, psychology, educational psychology, or sociology (courses dealing primarily with statistics or data processing may not be used to fulfill this requirement) | ||
| Subtotal | 3 | |
| Upper-division Nonbusiness | ||
| Choose a sequence below: | 6 | |
| Sequence 1: Management majors | ||
Hours chosen from: Upper-division social science (anthropology, economics, educational psychology, government, history, linguistics, geography, psychology, sociology) | ||
| Sequence 2: Other Majors | ||
Hours chosen from: Upper-division coursework outside of McCombs School of Business | ||
| Subtotal | 6 | |
| Professional Growth | ||
| B A 110G | Topics in Professional Growth I | 1 |
| or BAH 110G | Topics in Professional Growth I | |
| B A 111G | Topics in Professional Growth II | 1 |
| or BAH 111G | Topics in Professional Growth II | |
| B A 120G | Topics in Professional Growth III | 1 |
| B A 130G | Topics in Professional Growth IV ( a professional, business-related experiential learning course; only one of the following may be counted toward the degree: Business Administration 130G, 353, or 653.) | 1 |
| B A 140G | Topics in Professional Growth V | 1 |
| Subtotal | 5 | |
| Analytics | ||
| STA 301 | Introduction to Data Science | 3 |
| STA 235 | Data Science for Business Applications | 2 |
| D S 235 | Introduction to Decision Science | 2 |
| O M 235 | Operations Management | 2 |
OR | ||
| Healthcare Operations Management | ||
| Subtotal | 9 | |
| Business | ||
| ACC 311 | Fundamentals of Financial Accounting | 3 |
| ACC 312 | Fundamentals of Managerial Accounting | 3 |
| B A 324 | Business Communication: Oral and Written (may also count towards Communication (010)) | 3 |
| FIN 357 | Business Finance | 3 |
| LEB 323 | Business Law and Ethics | 3 |
| or BGS 337 | Strategy Beyond Markets | |
| MIS 301 | Introduction to Information Technology Management (may also count towards Natural Science and Technology, Part II (093)) | 3 |
| MAN 336 | Organizational Behavior | 3 |
| MKT 337 | Principles of Marketing | 3 |
| or MKT 337N | Introduction to Marketing in New York | |
| Subtotal | 24 | |
| Total Hours | 57 | |
Additional Requirements and Policies
Grade Point Average (GPA)
A grade point average of at least 2.00 in business courses is required. For more information about grade requirements and restrictions on repetition of courses, please see school's Requirements and Policy section.
In-residence Requirement
At least 24 semester hours in business must be completed in residence on the letter-grade basis at the University, of which at least 12 semester hours must be in upper-division coursework in the student's major. For additional in residence requirements, see the University's minimum General Requirements for graduation.
Enrollment Requirement
Degree candidates must be enrolled in the school in the semester in which the degree is awarded.