Explore the first step in the commercialization process: generating or identifying ideas and technologies that have market potential. Apply multiple methodologies to assess the market potential of new ideas and technologies.

Examine how taking a technology from idea to market requires persuasion and marketing skills. Develop a persuasive proposal and marketing plan for taking a product to market.

Explore negotiation through the application of analytical frameworks in practical negotiation exercises.

Develop strategies for commercializing technologies as new ventures or within existing firms.

Apply critical reasoning techniques to analyze, diagnose, and respond to organizational design and leadership issues in a new venture.

The process of technology commercialization, managing technology, and other topics that include the commercialization of technology.

Methods for determining capital requirements and ways of crafting financial and fund-raising strategies. Forms of financing, including angels and informal investors, venture capital, debt capital, and inside and outside equity.

Explore decision and risk analysis, including methods for structuring and modeling decision problems. Apply methods to problems that involve risk and uncertainty in the commercialization of new technologies.

Analyze and create financial statements as a critical tool in decision-making for a new venture.

Prepare financial projections and develop a financial plan for funding a new venture.

Examine technology commercialization in the global context, assessing global markets and positioning for competitive advantage within them. Develop a plan for commercializing a technology within a foreign country.

Develop a plan for taking an innovation from idea to a product ready for market.

Explore how to raise capital, either from outside investors or internal corporate sources, by validating the market potential of the new technology, developing a business model, determining financial requirements, and communicating the opportunity convincingly. Develop a business plan to address these key elements.

Develop a business implementation plan for a technology enterprise or project by establishing operational roles and processes.