Business Analytics Courses

Business Analytics: BAX

Lower-Division Courses

BAX 304. Introduction to Problem Solving and Programming.

Same as Management Information Systems 304. Restricted to students in the McCombs School of Business. Programming skills for creating easy-to-maintain systems for business applications. Object-oriented and structured methodologies with Python. Three lecture hours a week for one semester. Management Information Systems 304 and Business Analytics 304 may not both be counted. Offered on the letter-grade basis only.

BAX 119S, 219S, 319S, 419S, 519S, 619S, 719S, 819S, 919S. Topics in Business Analytics.

This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office. Credit is recorded as assigned by the study abroad advisor in the academic unit. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. Transfer credit is awarded for work in an affiliated studies program. May be repeated for credit when the topics vary.

Upper-Division Courses

BAX 325. Database Management.

Same as Management Information Systems 325. Restricted to students in the McCombs School of Business. Beginning and intermediate topics in data modeling for relational database management systems. Three lecture hours a week for one semester. Management Information Systems 325 and Business Analytics 325 may not both be counted. Offered on the letter-grade basis only.

BAX 129S, 229S, 329S, 429S, 529S, 629S, 729S, 829S, 929S. Topics in Business Analytics.

This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office. Credit is recorded as assigned by the study abroad advisor in the academic unit. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. Transfer credit is awarded for work in an affiliated studies program. May be repeated for credit when the topics vary.

BAX 338. Supply Chain Modeling and Optimization.

Same as Operations Management 338. Restricted to students in a business major. Framing, formulating, and applying quantitative optimization and descriptive models to support supply chain and operations management decisions, using spreadsheets and other software. Requires familiarity with spreadsheets. Three lecture hours a week for one semester. Only one of the following may be counted: Operations Management 337 (Topic 2), 338, Business Analytics 338. Offered on the letter-grade basis only. Prerequisite: Operations Management 334M, 235, or 235H.

BAX 360, 460. Information and Analysis.

Same as Marketing 360. Same as Marketing 460. Restricted to students in a business major. The development and analysis of information for marketing management sources. For each semester hour of credit earned, one lecture hour a week for one semester. Marketing 360, 460 and Business Analytics 360, 460 may not both be counted. Prerequisite: Marketing 337 or 337H, and Statistics 301, 301H, 309 or 309H.

BAX 362. Auditing and Control.

Same as Accounting 362. Restricted to students in a business major. Professional practice standards and procedures of auditing: ethics, legal liability, sampling methods, control systems, control design, and control evaluation. Three lecture hours a week for one semester. Only one of the following may be counted: Accounting 358C, 362, 380K (Topic 4), Business Analytics 362. Prerequisite: Accounting 311 or 311H, and 312 or 312H, with a grade of at least C- in each.

BAX 372. Topics in Business Analytics.

Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Varies with the topic.

Topic 1: Advanced Analytics Programming. Restricted to students in a business major. Focuses hands-on data analysis using the Python programming language. Subjects include machine learning tasks such as classification and clustering. Only one of the following may be counted: Management Information Systems 373 (Topic: Advanced Analytics Programming), 373 (Topic 11), Business Analytics 372 (Topic 1). Additional prerequisite: Management Information Systems 304 or Business Analytics 304 with a grade of at least C-.
Topic 2: Predictive Analytics and Data Mining. Introduces the data mining process and primary data mining techniques employed to extract intelligence from data and evaluates the strengths and weaknesses of data mining techniques applied to challenges in various business domains. Only one of the following may be counted: Management Information Systems 373 (Topic 17), Marketing 372 (Topic: Predictive Analysis and Data Mining), 372 (Topic 22), Business Analytics 372 (Topic 2). Additional prerequisite: Statistics 301, 301H, 309 or 309H.
Topic 4: User Generated Content Analytics. Restricted to students in a business major. Designed to showcase the virtually unlimited opportunities that exist today to leverage the power of user generated content analytics. Focuses on a gamut of questions ranging from strategic to op Only one of the following may be counted: Management Information Systems 373 (Topic: User Generated Content Analytics), 373 (Topic 25), Business Analytics 372 (Topic 4).
Topic 6: Optimization Method in Finance. Same as Decision Science 372 (Topic 6). Explore quantitative methods and techniques in optimization and simulation, and their use in financial decision making. Discuss theory and application in portfolio selection, options and other derivative pricing, index tracking, risk measures, volatility estimating. Examine linear, quadratic, nonlinear, and integer programming; dynamic programming; robust optimization; Monte Carlo methods and variance reduction techniques. Emphasis will be placed on problem solving with advanced computational programming languages. Only one of the following may be counted: Finance 372 (Topic: Optimization Method in Finance), 372 (Topic 6), Statistics 372 (Topic 6), Business Analytics 372 (Topic 6), Decision Science 372 (Topic 6).
Topic 7: People Analytics. Restricted to students in a business major. Explore the use of analytics in the creation and management of human capital. Examine the recruiting, selecting, deploying, developing and managing performance of employees. Only one of the following may be counted: Management 337 (Topic: People Analytics), 337 (Topic 7), Business Analytics 372 (Topic 7).
Topic 8: Pricing and Channels. Restricted to students in a business major. Explore the concepts, theory and latest thinking bearing on the key issues in pricing and channels, taking the perspective of the marketing manager. Apply concepts and theory, through extensive case analyses and multiple assignments, to the solution of pricing and channel problems in realistic business settings. Only one of the following may be counted: Marketing 372 (Topic: Pricing and Channels), 372 (Topic 14), Business Analytics (Topic 8).
Topic 9: Data Analytics for Marketing. Introduction to the world of making more effective marketing decisions through the use of data. Examine sources of data, methods of collecting and cleaning the data, analyzing the data, and finally presenting the data in meaningful and impactful ways. Use real-world data and applications from a variety of industries, the objective is to assist in familiarizing with the empirical and analytical tools needed to make effective marketing decisions in the age of large and plentiful datasets. Only one of the following may be counted: Marketing 372 (Topic: Data Analytics for Marketing), 372 (Topic 23), Business Analytics 372 (Topic 9).
Topic 10: Data Driven Marketing. Explore marketing research analytics using various types of data analytics and statistical learning modes. Only one of the following may be counted: Marketing 372 (Topic: Data Driven Marketing), 372 (Topic 25), Business Analytics 372 (Topic 10).
Topic 16: Supply Chain Analytics. Restricted to students in a business major. Study dynamic demand forecasting models based on both data aggregation as well as hierarchical aggregation of point-of-sale predictive analytics. Explore the use of developed predictive dynamic models for operations planning and operations decision maing. Only one of the following may be counted: Operations Management 337 (Topic: Supply Chain Analytics), 337 (Topic 6), Business Analytics 372 (Topic 16). Additional prerequisite: Credit or registration for Operations Management 334M, 235 or 235H.
Topic 17: Health Care Analytics. Restricted to students in a business major. Explore key management challenges and how data may be leveraged to guide decisions and improve operations, with the unifying theme of providing health care services in a manner that leads to lower cost and higher quality. Only one of the following may be counted: Management Information Systems 373 (Topic: Healthcare Analytics), 373 (Topic 26), Operations Management 337 (Topic: Healthcare Analytics), 337 (Topic 8), Business Analytics 372 (Topic 17).
Topic 20: Financial and Econometric Time Series Modeling. Restricted to students in a business major. Examine statistical forecasting methods used in business with real data series such as interest rates and stock returns. Explore Box-Jenkins models; exponential smoothing models; ARCH/GARCH models for varying volatility in financial returns; seasonal adjustment of time series; tests for nonstationarity of time series; and modeling multiple time series. Statistics 372 (Topic 5) and Business Analytics 372 (Topic 20) may not both be counted. Additional prerequisite: Statistics 235, 235H, 371G, 371H or Statistics and Data Sciences 358 or Economics 341K; or other course with basic knowledge about regression.
Topic 23: Social Media Analytics. Restricted to students in a business major. Introduction to social network analysis for business value using statistical optimization and decision theory; and foundation for analyzing online search and conversation data for market sensing, sentiments, product quality, reputation, recommendations, and brand awareness. Management Information Systems 373 (Topic 23) and Business Analytics 372 (Topic 23) may not both be counted.

Graduate Courses

Professional Courses