MKT 337 MKT 337. Principles of Marketing. 3 Hours.
Restricted to students in the McCombs School of Business. Designed to expand understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Three lecture hours a week for one semester. Marketing 337 and 337H may not both be counted. Offered on the letter-grade basis only. Prerequisite: Credit or registration for the following: Business Administration 324 or 324H; and Statistics 371G or 371H, or Statistics 235 or 235H and Decision Science 235 or 235H.
...3 of the major. Marketing MKT 337 , MKT 360 , MKT 370 , and 12 additional semester...