BAX 327 BAX 327. Data Management. 3 Hours.
Restricted to students in the McCombs School of Business Explore how to tailor data strategy to business strategy and the technical skills related to understanding data sources, acquiring data, storing data efficiently, and processing the data in preparation for analysis. Learn how to engineer and manage data pipelines, create data stores for analytics, and use data management specific APIs (application programming interfaces). Examine the importance of implementing data governance, understanding data limitations, and assessing the fairness of data collection and usage. Three lecture hours a week for one semester. Only one of the following may be counted: Business Analytics 325, 327, Management Information Systems 325.
Businesses are generating and collecting a massive amount of data from both business transactions and user generated data. Students who graduate with a degree in Business Analytics will be prepared to leverage statistical analysis, data mining, natural language processing, optimization, and machine learning to provide practical recommendations to improve business results in a wide variety of areas, including finance, marketing and supply chain management. They will also understand the ethical issues surrounding the design, development, and use of these technologies.