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ADV 345J ADV 345J. Advertising and Public Relations Media Planning. 3 Hours.

An investigation of media-market measurements and strategies across the full spectrum of the industry; development of media communications plan. Three lecture hours and one laboratory hour a week for one semester. Prerequisite: Upper-division standing; Advertising 318J with a grade of at least B; and Advertising 309R, Public Relations 309, or Statistics and Data Sciences 306 with a grade of at least C-.