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ADV 345J ADV 345J. Advertising and Public Relations Media Planning. 3 Hours.

An investigation of media-market measurements and strategies across the full spectrum of the industry; development of media communications plan. Three lecture hours and one laboratory hour a week for one semester. Prerequisite: Forty-five semester credit hours of college coursework; Advertising 305, 318J, or Public Relations 305 with a grade of at least C-; and Advertising 309R or Public Relations 309 with a grade of at least C-.