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ADV 344K ADV 344K. Advertising and Public Relations Research. 3 Hours.

Introduction to social science research methods as used in advertising and marketing; emphasis on survey research and secondary data. Three lecture hours a week for one semester. Prerequisite: Upper-division standing; Advertising 318J with a grade of at least B; and Advertising 309R, Public Relations 309, or Statistics and Data Sciences 306 with a grade of at least C-.