Bachelor of Science in Advertising

To be awarded the degree of Bachelor of Science in Advertising, the candidate must complete 120 semester hours of coursework and must fulfill the University's General Requirements for graduation, the Core Curriculum requirements, the college graduation requirements, the requirements and policies listed in Academic Policies and Procedures, and the requirements given in Prescribed Work, Major Requirements, and Special Requirements of the Major, below.

Core Curriculum

All students must complete the University’s Core Curriculum. In some cases, a course required for the Bachelor of Science in Advertising may also be counted toward the core curriculum.

Prescribed Work

1. Six semester hours of coursework focusing on communication foundations: Communication 301E and 302E.
2. Three courses with a writing flag; one course with a quantitative reasoning flag; one course with a global cultures flag; one course with a cultural diversity in the United States flag; one course with an ethics flag; and one course with an independent inquiry flag. The same course cannot be used to satisfy the global cultures and cultural diversity flags even if the course carries both flags. Courses that fulfill flag requirements are identified in the Course Schedule. They may also be used to fulfill other degree requirements.
3. Students must satisfy a foreign language and culture requirement in one of the following ways: (a) Demonstrating intermediate proficiency in a single foreign language; (b) Taking two consecutive courses in one language and one approved culture course in a culture that is relevant to the language. A list of approved culture and language courses and combinations will be posted on the Student Advising website before registration for each semester and summer session. An extensive foreign language testing program is available at the University. Students with knowledge of a language are encouraged to take appropriate tests both to earn as much credit as possible and to be placed at the proper level for further study. Students should consult with an academic advisor for information on testing.
4. Twelve hours of coursework in business, including Marketing 320F (Marketing 337 for students pursuing an additional major in business). At least six of the 12 hours must be upper-division. 
5. At least 39, but no more than 45, semester hours of advertising, as described in Major Requirements, below.
6. Enough additional coursework to make a total of 120 semester hours.

Major Requirements

At least 39, but no more than 45, semester hours of advertising, of which at least 24 hours must be upper-division. The following courses are required: Advertising 309R; 318J; 325; 344K; 345J; 350, 650, or 468L; 370J; 353; 373; and 12 additional hours of non-internship advertising coursework, nine of which must be upper-division.

Special Requirements of the Major

To enroll in most upper-division courses in the Stan Richards School, a student must have completed Advertising 318J with a grade of at least B. Students may enroll in Advertising 318J no more than twice.

Advertising majors must complete Advertising 309R, 318J, 370J, and 373 in residence.

A student may not earn both the Bachelor of Science in Advertising and the Bachelor of Science in Public Relations.

The Consent Procedure

Some courses in the Stan Richards School of Advertising & Public Relations require consent of the instructor prior to registering. To be able to register for such a course, a student must first ask for and receive the instructor’s consent. The student may be invited to an interview with the instructor or may be asked to provide supporting materials, such as an application or an essay. The student is responsible for knowing the deadline to apply. Consent forms are available from the student’s advisor and in the Stan Richards School of Advertising & Public Relations.

Some students may wish to apply to a competitive elective sequence; these sequences require consent to enroll.

Courses

Because prerequisites are subject to change, students should consult the Course Schedule before registering.

Order and Choice of Work

First Year

1. The student must take three courses from the following group each semester:
   1. Rhetoric and Writing 306.
   2. Courses to be counted toward the American history, American and Texas government, social and behavioral sciences, mathematics, visual and performing arts, and science and technology requirements of the core curriculum.
   3. Courses in a foreign language.
   4. Courses that meet flag requirements.
2. Communication 301E
3. Enough additional coursework to raise the student’s course load to 15 or 16 hours each semester. Courses should be chosen with the guidance of a college advisor.

Second Year

1. The student must take three courses from the following group each semester; four are recommended:
   1.  English 316L, 316M, 316N, or 316P.
   2. Courses to be counted toward the American history, American and Texas government, social and behavioral sciences, mathematics, visual and performing arts, and science and technology requirements of the core curriculum.
   3. Courses in the foreign language, unless the language requirement has been fulfilled.
   4. Courses that meet flag requirements.
2. ​Communication 302E
3. Advertising 309R
4. Advertising 318J
5. Enough additional coursework, if needed, to raise the student’s course load to 15 or 16 hours each semester. Basic courses in business, studio art, and computer sciences are especially recommended.

Third and Fourth Years

1. Any remaining courses in the core curriculum and the prescribed work.
2. The remaining courses listed as major requirements, including advertising electives.
3. Additional upper-division electives chosen to support the major. Advertising majors normally emphasize economics, government, history, English, sociology, psychology, marketing, and/or management. ​