Department of Advertising

Because prerequisites are subject to change, students should consult the Course Schedule before registering.

To enroll in any upper-division advertising course, an advertising major must have fulfilled the Special Requirements for the Bachelor of Science in Advertising.

Advertising: ADV

Lower-Division Courses

ADV 303. Advertising and Popular Culture.

An introduction to the role advertising plays in American society, and the values and relationships offered in the messages that are delivered. Three lecture hours a week for one semester. May not be counted toward the Bachelor of Science in Advertising degree or the Bachelor of Science in Public Relations degree.

ADV 304. Advertising on the Internet.

The defining concepts, differences, and current practices of advertising on the Internet. Three lecture hours a week for one semester, with additional laboratory hours to be arranged. May not be counted toward the Bachelor of Science in Advertising degree or the Bachelor of Science in Public Relations degree.

ADV 305. Fundamentals of Advertising.

Fundamentals and practices of advertising in relation to economies, societies, and mass communication. Three lecture hours a week for one semester. May not be counted toward the Bachelor of Science in Advertising or Bachelor of Science in Public Relations degrees.

ADV 305S. Introduction to Integrated Communication for Sports.

Same as Public Relations 305S. Examination of the mass media industry in relation to the field of sports. Focus on the "off-the-field" industries of advertising, marketing, and public relations that impact sports; rights fees contracts; pre-game shows; gameday production; in-stadium activities; and press coverage. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 305S, 378 (Topic 7: Integrated Communication for Sports), Kinesiology 352K (Topic: Integrated Communication for Sports), Public Relations 305S.

ADV 309R. Introduction to Advertising and Public Relations Research.

Same as Public Relations 309. Restricted to advertising and public relations majors. Introduction to concepts and methods of statistics, with emphasis on analyzing personal and group behaviors. Includes exploratory data analysis, correlation and regression, descriptive statistics, sampling distributions, confidence intervals, and hypothesis testing. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 309R, 378 (Topic: Introduction to Advertising and Public Relations Research), Public Relations 309, 378 (Topic: Topic: Introduction to Advertising and Public Relations Research).

ADV 314. Social and Ethical Issues.

Designed to prepare students to identify, analyze, and respond to social and ethical issues in advertising and public relations. Three lecture hours a week for one semester. May not be counted toward the Bachelor of Science in Advertising or the Bachelor of Science in Public Relations degrees.

ADV 315. History and Development of Advertising.

The evolution and development of advertising in the United States in a social, historical, economic, and cultural context. Three lecture hours a week for one semester.

ADV 316. Creativity and American Culture.

Same as Public Relations 316. A cross-disciplinary view of the creative process and creative products. The conceptual core of film, fine arts, advertising, architecture, and literature. Three lecture hours a week for one semester. May not be counted toward the Bachelor of Science in Advertising or the Bachelor of Science in Public Relations. Fulfills the communication and culture requirement in the College of Communication.

ADV 318J. Introduction to Advertising and Integrated Brand Communication.

The functions of advertising; role in marketing/communications mix; economic and social influence; advertising institutions and media; campaigns and appropriations; retail and business-to-business aspects. Three lecture hours and one discussion hour a week for one semester. Students may not enroll in Advertising 318J more than twice.

ADV 319. Psychology of Advertising.

A review of basic findings of the behavioral sciences dealing with perception, personality, group behavior, psychological appeals, and their application to advertising as persuasive communication. Three lecture hours a week for one semester.

Upper-Division Courses

ADV 325. Introduction to Advertising Creativity.

Restricted to advertising and public relations majors. Development of concepts and problem-solving techniques for print and broadcast advertising design and copywriting. Three lecture hours and one discussion hour a week for one semester. Prerequisite: Advertising 318J with a grade of at least B.

ADV 129S, 229S, 329S, 429S, 529S, 629S, 729S, 829S, 929S. Topics in Advertising.

This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office. Credit is recorded as assigned by the study abroad adviser in the Department of Advertising. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. Transfer credit is awarded for work in an affiliated studies program. May be repeated for credit when the topics vary. Offered on the letter-grade basis only.

ADV 334. International Advertising.

Major issues in international advertising and advertising directed at cultural minorities within countries. Three lecture hours a week for one semester. Prerequisite: Upper-division standing.

ADV 336. Multicultural Issues in Advertising and Public Relations.

Special topics exploring the impact of the major social, economic, and cultural aspects of advertising and public relations on ethnic and cultural groups in the United States. The equivalent of three lecture hours a week for one semester. May be repeated for credit when the topics vary.

Topic 1: Advanced Issues in Multicultural Markets. Research in diversity in advertising; understanding human diversity; trends in United States demographics. Three lecture hours a week for one semester. Advertising 336 (Topic 1) and 378 (Topic 2: Advanced Issues in Multicultural Markets) may not both be counted. Prerequisite: Upper-division standing.
Topic 2: Consumer Discrimination in the Marketplace. Consumer discrimination of ethnic and racial groups in the marketplace. Three lecture hours a week for one semester. Advertising 336 (Topic 2) and 378 (Topic 9: Consumer Discrimination in the Marketplace) may not both be counted. Prerequisite: Upper-division standing.
Topic 3: Advertising and Black Representation. Focus on the opportunities created by the growing number of African American consumers who express their social identities in the marketplace. Three lecture hours a week for one semester. Advertising 336 (Topic 3) and 378 (Topic 12: Advertising and Black Representation) may not both be counted. Prerequisite: Upper-division standing.
Topic 4: Consumer Insight. A framework for analyzing consumer cognition, attitudes, and behavior by looking at both material from the behavioral sciences and techniques of consumer analysis used in marketing practice. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 336 (Topic 4), 378 (Topic 25: Consumer Insight), 391K (Topic: Consumer Insight). Prerequisite: Upper-division standing.

ADV 341S. Research in Sports Communication and Media.

Same as Public Relations 341S. An introduction to advertising and public relations research and methodology for sports. Three lecture hours a week for one semester. Prerequisite: Upper-division standing and a University grade point average of at least 2.25.

ADV 342. Advertising Copywriting.

Copywriting for print and broadcast media. Methods for developing creative advertising concepts, strategies, and executions for print, radio, and television. Emphasis on writing rather than on art direction. Three lecture hours a week for one semester. Prerequisite: Advertising 325 with a grade of at least C, and instructor's approval of the student's previous work in advertising courses.

ADV 343K. Portfolio I.

Basic advertising art direction and copywriting skills, including indications for graphics, headlines, and body copy. Three lecture hours and three studio hours a week for one semester. Prerequisite: Advertising 325 with a grade of at least B, and admission to the Texas Creative program.

ADV 344K. Advertising Research.

Introduction to social science research methods as used in advertising and marketing; emphasis on survey research and secondary data. Three lecture hours and one discussion hour a week for one semester. Prerequisite: Upper-division standing; Advertising 318J with a grade of at least B; and Advertising 309R, Public Relations 309, Statistics 309, or Statistics and Scientific Computation 306 with a grade of at least C. Advertising majors must also have credit or registration for Advertising 325.

ADV 345J. Advertising Media Planning Foundations.

Media characteristics and media-market measurements; development of media plans. Three lecture hours and one laboratory hour a week for one semester. Prerequisite: Upper-division standing; Advertising 318J with a grade of at least B; and Advertising 309R, Public Relations 309, Statistics 309, or Statistics and Scientific Computation 306 with a grade of at least C. Advertising majors must also have credit or registration for Advertising 325.

ADV 447. Computer Imaging Topics.

Introduction to computer graphics with applications to advertising and other disciplines. Students interact with computer systems to produce artwork and design portfolios. Three lecture hours and three laboratory hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Advertising 318J with a grade of at least B and consent of instructor received prior to registering.

Topic 1: Advertising Design for Interactive Media.

ADV 348. Design of Integrated Communications.

Theory and practice of the graphic arts and production, including conception and design; typography; engraving; preparation of copy, art, and photographs; paper; color psychology; and printing. Three lecture hours a week for one semester. Prerequisite: Upper-division standing.

ADV 348S. The Business of Sports Media.

Same as Journalism 348G and Public Relations 348S. Examination of the business of sports-related media, including over-the-air television, cable, satellite television, print, radio, social media, and internet-based media, and the impact of such media on sports presentation and development, professional franchises, colleges, and conferences. Emphasis on how the business of sports media generates revenue and content, and the business models for each type of media, the challenges to such models, and the likely future changes to them. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 348S, 378 (Topic: The Business of Sports Media), Communication 325 (Topic: The Business of Sports Media), Journalism 348G, 349T (Topic: The Business of Sports Media), Public Relations 348S, 378 (Topic: The Business of Sports Media). Prerequisite: Upper-division standing and a University grade point average of at least 2.25; additional prerequisite for journalism majors: Journalism 310F (or 320D) and 311F (or 321C) with a grade of at least B- in each.

ADV 350. Advertising Internship.

Practical work experiences in advertising sales, creative management, and research with advertisers, agencies, media, or auxiliary services. An average of twelve hours of work a week, for a total of 180 hours a semester or summer session. Offered on the pass/fail basis only. Prerequisite: Advertising 344K and 345J with a grade of at least C in each.

ADV 350S. Internship in Sports Media.

Same as Public Relations 350S. Restricted to Texas Program in Sports and Media students. Practical work experience in sports media. Internship to be arranged by student and approved by instructor. The equivalent of three lecture hours a week for one semester. May not be counted toward the Bachelor of Science in Advertising or the Bachelor of Science in Public Relations degrees. Offered on the pass/fail basis only. Prerequisite: Upper-division standing; a University grade point average of at least 2.25; Advertising 305S or Public Relations 305S; and three additional hours from the Sports Media Certificate approved coursework list.

ADV 151. Advertising Practicum.

Internship and discussion hours to be arranged. Offered on the pass/fail basis only. Prerequisite: Advertising 350 or 468K, consent of departmental internship coordinator, and completion of department requirements for enrollment in an internship course.

ADV 353. Advertising and Public Relations Law and Ethics.

Same as Public Relations 353. The equivalent of three lecture hours a week for one semester. Only one of the following may be counted: Advertising 353, 371J, 376, Public Relations 353, 371J, 376. Fulfills the communication and culture requirement in the College of Communication. Prerequisite: For advertising majors, Advertising 318J with a grade of at least B; for public relations majors, Public Relations 319; for others, none.

ADV 366. Special Topics in Advertising.

Three lecture hours a week for one semester. May not be counted toward the Bachelor of Science in Advertising degree. May be repeated for credit when the topics vary.

ADV 368C. Advertising Senior Seminar.

Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Credit or registration for Advertising 344K and 345J, and written consent of instructor received prior to registering.

Topic 1: Agency Practices.
Topic 2: Affect and Emotion.
Topic 3: Advertising Ethics.

ADV 468K. Portfolio II.

Intermediate advertising art direction and copywriting; special emphasis on execution skills and concepts. Three lecture hours and three studio hours a week for one semester. Prerequisite: Advertising 343K and consent of the Texas Creative program faculty.

ADV 468L. Portfolio III.

Advanced advertising art direction and advertising creative concepts. Three lecture hours and three studio hours a week for one semester. With consent of instructor, may be repeated once for credit. Prerequisite: Advertising 468K and consent of the Texas Creative program faculty.

ADV 370J. Integrated Communications Management.

Cases and problems dealing with the management of advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Three lecture hours a week for one semester. Advertising 370J and Public Relations 367 may not both be counted. Prerequisite: Advertising 344K and 345J with a grade of at least C in each; and Marketing 320F or 337 with a grade of at least C.

ADV 373. Integrated Communications Campaigns.

Concept of media mix; matching product, consumer, media profiles; conception, research, planning, and execution of advertising campaigns; special emphasis on advanced copywriting, layout, and production for print and broadcast media. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 373, 373H, Public Relations 377H, 377K. Prerequisite: Advertising 370J.

ADV 373H. Integrated Communications Campaigns: Honors.

Restricted to students in the Advertising or Public Relations Honors program. The concept of media mix; matching product, consumer, and media profiles; and the conception, research, planning, and execution of advertising campaigns. Special emphasis on advanced copywriting, layout, and production for print and broadcast media. Students usually participate in major national contests involving brand development in advertising strategies. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 373, 373H, Public Relations 377H, 377K. Offered on the letter-grade basis only. Prerequisite: Upper-division standing, Advertising 370J or Public Relations 367, a University grade point average of at least 3.50, admission to the departmental honors program, and consent of the undergraduate adviser.

ADV 374. Advanced Studies in Media and Negotiations.

ADV 475. Portfolio IV.

Designed to enhance the intellectual and philosophical framework of students in the Texas Creative program. Three lecture hours and three laboratory hours a week for one semester. Prerequisite: Advertising 468L and consent of the Texas Creative program faculty.

ADV 377. Advertising Media Topics.

Three lecture hours a week for one semester or as required by the topic. May be repeated for credit when the topics vary. Prerequisite: Admission to the Texas Media program and consent of instructor. Additional prerequisites vary with the topic and are given in the Course Schedule.

Topic 1: Advanced Media Strategies. Required for students in the Texas Media program.
Topic 2: One-to-One Advertising on the Internet. Students may be added to the class on the first class day. Additional prerequisite: Experience using HTML.
Topic 3: Digital Media. Students may be added to the class on the first class day. Additional prerequisite: Experience using HTML.
Topic 4: Media Alliances. Focuses on the partnerships and tools used in generating, investigating, and evaluating unique brand contact points such as product placement, sponsorships, and other promotional media activities. Includes co-branding efforts, client-generated media venues, and public relations alliances from a media planning perspective.
Topic 5: Media Show. Designed to help students remove the traditional barriers between message development and delivery in their media work. Students have the opportunity to show their work to industry professionals across a variety of venues. Three lecture hours and three studio hours a week for one semester.
Topic 6: Advanced Media Research. Only one of the following may be counted: Advertising 377 (Topic: Media Research), 377 (Topic 6), 377M (Topic 6: Media Research).

ADV 377M. Media Studies.

Topics in media and its effects on advertising and public relations strategies. The equivalent of three lecture hours a week for one semester; additional hours may be required for some topics. Advertising 377M and Public Relations 377M may not both be counted unless the topics vary. May be repeated for credit when the topics vary. Prerequisite: Advertising 345J with a grade of at least C, and consent of instructor.

Topic 1: Advanced Media Research. Development of data analysis skills using various analytical techniques. Three lecture hours a week for one semester. Advertising 377M (Topic 1) and 378 (Topic 13: Advanced Media Research) may not both be counted. Additional prerequisite: Upper-division standing.
Topic 2: Advanced Studies in Media Sales. Same as Public Relations 377M (Topic 2: Advanced Studies in Media Sales). Examination of advertising media sales beyond audience measurement techniques, and quantitative and qualitative data. The equivalent of three lecture hours a week for one semester. Only one of the following may be counted: Advertising 377M (Topic 2), 378 (Topic 14: Advanced Studies in Media Sales), Public Relations 377M (Topic 2), 378 (Topic 2: Advanced Studies in Media Sales). Additional prerequisite: Upper-division standing, Advertising 345J with a grade of at least C, and consent of instructor.
Topic 3: Digital Metrics. Examines the evolving scope of digital metrics and analytics by looking at three dimensions of digital media: business, communications, and technology. Three lecture hours a week for one semester. Advertising 377M (Topic 3) and 378 (Topic 16: Digital Metrics) may not both be counted. Additional prerequisite: Upper-division standing.
Topic 4: Nontraditional New Media Concepts. Restricted to students in the Texas Creative program. Examination of how we consume and respond to media as it changes with new technology. Three lecture hours a week for one semester. Advertising 377M (Topic 4) and 378 (Topic 18: Nontraditional New Media Concepts) may not both be counted. Additional prerequisite: Upper-division standing.
Topic 5: Media Metrics. Three lecture hours a week for one semester. Additional prerequisite: Upper-division standing.
Topic 7: Media Negotiations. Restricted to advertising and public relations majors in the Texas Media program. Additional prerequisite: Upper-division standing.
Topic 8: Digital Insights. Exploration of the terminology, measurement methods, and tools necessary for developing actionable management insights for digital content creation, promotion, and public relations. The equivalent of three lecture hours a week for one semester.
Topic 9: Media Investments. An examination of media investments, from both a buying and selling perspective, for management of an activation role on the agency, vendor, or client side of the media business. The equivalent of three lecture hours a week for one semester.
Topic 10: Media Showcase. Designed to help students remove the traditional barriers between message development and delivery in their media work. Students have the opportunity to show their work to industry professionals across a variety of venues. The equivalent of three lecture hours a week for one semester.

ADV 378. Advanced Studies in Advertising.

Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Upper-division standing, and a University grade point average of at least 2.25; additional prerequisites vary with the topic.

Topic 4: Direct Marketing. Additional prerequisite: Marketing 320F.
Topic 10: Copywriting. Additional prerequisite: Advertising 325 with a grade of at least C, and consent of instructor.
Topic 11: Leadership and Ethics.
Topic 15: Creative Project: Writing. Additional prerequisite: Advertising 325 with a grade of at least C, and consent of instructor.
Topic 17: Integrated Communication for Nonprofit Organizations.
Topic 19: Online Consumer Research. Additional prerequisite: Advertising 344K and consent of instructor.
Topic 20: Account Planning. Additional prerequisite: Advertising 344K and 345J.
Topic 22: Psychology of Video Game Advertising.
Topic 23: Technology Marketing and Advertising.
Topic 24: Digital Creative Portfolio. Additional prerequisite: Advertising 325 with a grade of at least C, and consent of instructor.
Topic 26: Consumer Psychology and New Media.
Topic 27: Advanced Media Research, Insights, and Analysis. Additional prerequisite: Advertising 344K and consent of instructor.
Topic 28: Online Consumer Behavior and Research. Additional prerequisite: Advertising 344K and consent of instructor.

ADV 378S. Special Topics in Sports Media.

Topics in sports media related to issues in traditional and new media as they effect sports and entertainment advertising and public relations. The equivalent of three lecture hours a week for one semester, or as required by the topic. Advertising 378S and Public Relations 378S may not both be counted unless the topics vary. May be repeated for credit when the topics vary. Prerequisite: Upper-division standing and a University grade point average of at least 2.25; additional prerequisites vary with the topic.

Topic 1: Advertising and Public Relations for Sports. Same as Public Relations 378S (Topic 1: Advertising and Public Relations for Sports). Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 378 (Topic 30: Advertising and Public Relations for Sports), 378S (Topic 1), Public Relations 378 (Topic 30: Advertising and Public Relations for Sports), 378S (Topic 1).
Topic 2: Legal Aspects of Sports and Media. Same as Public Relations 378S (Topic 2: Legal Aspects of Sports and Media). Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 378 (Topic 31: Legal Aspects of Sports and Media), 378S (Topic 2), Public Relations 378 (Topic 31: Legal Aspects of Sports and Media), 378S (Topic 2).
Topic 3: Return on Investment of Sports Media. Same as Public Relations 378S (Topic 3: Return on Investment of Sports Media). Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 378 (Topic 32: Sponsorships, Endorsements, Advertising, and Promotional Events for Sports and Entertainment), 378S (Topic 3), Public Relations 378 (Topic 32: Sponsorships, Endorsements, Advertising, and Promotional Events for Sports and Entertainment), 378S (Topic 3).
Topic 4: Analysis of Sports and Entertainment Audiences. Same as Public Relations 378S (Topic 4: Analysis of Sports and Entertainment Audiences). Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 378 (Topic 33: Analysis of Sports and Entertainment Audiences), 378S (Topic 4), Public Relations 378 (Topic 33: Analysis of Sports and Entertainment Audiences), 378S (Topic 4).
Topic 5: Ethics and Social Issues in Sports Branding. Same as Public Relations 378S (Topic 5: Ethics and Social Issues in Sports Branding). Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 378 (Topic 34: Sports, Ethics, and Social Issues), 378S (Topic 5), Public Relations 378 (Topic 34: Sports, Ethics, and Social Issues), 378S (Topic 5).
Topic 6: Sports Audiences and Nontraditional Media. Same as Public Relations 378S (Topic 6: Sports Audiences and Nontraditional Media). Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 378 (Topic 35: Sports Audiences and Nontraditional Media), 378S (Topic 6), Public Relations 378 (Topic 35: Sports Audiences and Nontraditional Media), 378S (Topic 6).
Topic 7: Contributions of Sports and Entertainment to Education and Health. Same as Public Relations 378S (Topic 7: Contributions of Sports and Entertainment to Education and Health). Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 378 (Topic 36: Contribution of Sports and Entertainment to Education and Health), 378S (Topic 7), Public Relations 378 (Topic 36: Contribution of Sports and Entertainment to Education and Health), 378S (Topic 7).
Topic 8: College Sports Media. Same as Public Relations 378S (Topic 8). An examination of the history of college sports media, with an emphasis on the evolution of sports coverage from NCAA-controlled limited broadcasting of football and basketball,to present day intercollegiate athletics coverage available via multiple outlets.
Topic 9: Sports Contract Negotiation Techniques. Same as Public Relations 378S (Topic 9). Strategies and techniques for successfully negotiating contracts, with a special emphasis on the negotiation of sports contracts.
Topic 10: Leadership and Administration in Sports Organizations. Same as Public Relations 378S (Topic 10). Designed to develop marketing skills related to events, programs, products, and facilities in the sports management field.
Topic 11: Sports and Social Media. Same as Public Relations 378S (Topic 11). Designed to provide an understanding of and experience with the components and best practices of social media, marketing, and communications as they relate to sports entities and the sports field as a whole.
Topic 12: Sports Audiences. Same as Public Relations 378S (Topic 12). An exploration of marketing innovations in sports to attract audiences, and the use of sports media by advertisers, sponsors, and other entities to target various customer groups.

ADV 379. Integrated Communication for Sports and Entertainment.

Three lecture hours a week for one semester.

ADV 379H. Honors Tutorial Course.

Conference course of intensive study, planned by the Advertising Honors Committee; research and the writing of a substantial paper on a special advertising topic. Supervised individual special studies. Prerequisite: Admission to the departmental honors program and consent of the undergraduate adviser.

ADV 179J, 279J, 379J, 479J. Advertising Problems.

Individual instruction. Some topics may require additional laboratory hours. May be repeated for credit when the topics vary. Prerequisite: Written consent of instructor received prior to registering.

Topic 1: Supervised Individual Special Studies. Supervised individual special studies for which separate courses are not available.
Topic 2: Supervised Individual Creative Studies. Supervised individual creative studies for which separate courses are not available. Additional laboratory hours to be arranged.
Topic 3: Supervised Individual Media Studies. Supervised individual media studies for which separate courses are not available. Additional laboratory hours to be arranged. Additional prerequisite: Advertising 345J.

Public Relations: P R

Lower-Division Courses

P R 305. Fundamentals of Public Relations.

Three lecture hours a week for one semester. May not be counted toward the Bachelor of Science in Public Relations degree or the Bachelor of Science in Advertising degree.

P R 305S. Introduction to Integrated Communication for Sports.

Same as Advertising 305S. Examination of the mass media industry in relation to the field of sports. Focus on the "off-the-field" industries of advertising, marketing, and public relations that impact sports; rights fees contracts; pre-game shows; gameday production; in-stadium activities; and press coverage. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 305S, 378 (Topic 7: Integrated Communication for Sports), Kinesiology 352K (Topic: Integrated Communication for Sports), Public Relations 305S.

P R 309. Introduction to Advertising and Public Relations Research.

Same as Advertising 309R. Restricted to advertising and public relations majors. Introduction to concepts and methods of statistics, with emphasis on analyzing personal and group behaviors. Includes exploratory data analysis, correlation and regression, descriptive statistics, sampling distributions, confidence intervals, and hypothesis testing. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 309R, 378 (Topic: Introduction to Advertising and Public Relations Research), Public Relations 309, 378 (Topic: Topic: Introduction to Advertising and Public Relations Research).

P R 316. Creativity and American Culture.

Same as Advertising 316. A cross-disciplinary view of the creative process and creative products. The conceptual core of film, fine arts, advertising, architecture, and literature. Three lecture hours a week for one semester. May not be counted toward the Bachelor of Science in Advertising or the Bachelor of Science in Public Relations. Fulfills the communication and culture requirement in the College of Communication.

P R 317. Writing for Public Relations.

Restricted to public relations majors. Introduction to writing skills for the media, including readability, clarity, verification, and style. Three lecture hours and one laboratory hour a week for one semester. Prerequisite: Advertising 318J with a grade of at least B.

P R 319. Principles of Public Relations.

Restricted to public relations majors. Principles, theory, history, ethics, and practice of public relations in a variety of organizational settings; elements of strategic management. Three lecture hours a week for one semester. Public Relations 319 and 331 may not both be counted. Prerequisite: Advertising 318J with a grade of at least B.

Upper-Division Courses

P R 129S, 229S, 329S, 429S, 529S, 629S, 729S, 829S, 929S. Topics in Public Relations.

Enrollment in this course is to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office. Credit is recorded as assigned by the study abroad adviser in the Department of Public Relations; transfer credit is awarded for work in an affiliated studies program. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. May be repeated for credit when the topics vary. Offered on the letter-grade basis only.

P R 331. Fundamentals of Media Relations.

Strategic public relations decisions as they relate to media; investigation of ethical principles and norms regulating activity of public relations. Three lecture hours a week for one semester. May not be counted toward the major requirement for the Bachelor of Science in Public Relations degree. Public Relations 319 and 331 may not both be counted. Prerequisite: Advertising 318J with a grade of at least B.

P R 341S. Research in Sports Communication and Media.

Same as Advertising 341S. An introduction to advertising and public relations research and methodology for sports. Three lecture hours a week for one semester. Prerequisite: Upper-division standing and a University grade point average of at least 2.25.

P R 348. Public Relations Techniques.

Analysis and production of print, electronic, and oral messages to achieve organizational objectives; fundamentals of media relations; Internet applications. Three lecture hours and two laboratory hours a week for one semester. Prerequisite: Upper-division standing; Public Relations 319 (or 333) or 331; and Journalism 315 or Public Relations 317 with a grade of at least C.

P R 348S. The Business of Sports Media.

Same as Advertising 348S and Journalism 348G. Examination of the business of sports-related media, including over-the-air television, cable, satellite television, print, radio, social media, and internet-based media, and the impact of such media on sports presentation and development, professional franchises, colleges, and conferences. Emphasis on how the business of sports media generates revenue and content, and the business models for each type of media, the challenges to such models, and the likely future changes to them. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 348S, 378 (Topic: The Business of Sports Media), Communication 325 (Topic: The Business of Sports Media), Journalism 348G, 349T (Topic: The Business of Sports Media), Public Relations 348S, 378 (Topic: The Business of Sports Media). Prerequisite: Upper-division standing and a University grade point average of at least 2.25; additional prerequisite for journalism majors: Journalism 310F (or 320D) and 311F (or 321C) with a grade of at least B- in each.

P R 350. Public Relations Internship.

Restricted to public relations majors. Internship to be arranged by student and approved by instructor. Internship to be arranged. May be taken only once. Offered on the pass/fail basis only. Prerequisite: Advertising 344K, 345J, and Public Relations 348 with a grade of at least C in each.

P R 350S. Internship in Sports Media.

Same as Advertising 350S. Restricted to Texas Program in Sports and Media students. Practical work experience in sports media. Internship to be arranged by student and approved by instructor. The equivalent of three lecture hours a week for one semester. May not be counted toward the Bachelor of Science in Advertising or the Bachelor of Science in Public Relations degrees. Offered on the pass/fail basis only. Prerequisite: Upper-division standing; a University grade point average of at least 2.25; Advertising 305S or Public Relations 305S; and three additional hours from the Sports Media Certificate approved coursework list.

P R 151. Public Relations Internship.

Designed for students who have completed a three-semester-hour internship in public relations. Internship and discussion hours to be arranged. Offered on the pass/fail basis only. Prerequisite: Public Relations 350; consent of the public relations internship coordinator; and completion of the major requirements for enrollment in an internship course.

P R 352. Strategies in Public Relations.

Restricted to public relations majors. Strategies relating to public relations disciplines, including the management of external, internal, community, nonprofit, and media issues, and public relations marketing programs. Three lecture hours a week for one semester. Prerequisite: Public Relations 319 or 331, and 348 with a grade of at least C in each.

P R 353. Advertising and Public Relations Law and Ethics.

Same as Advertising 353. The equivalent of three lecture hours a week for one semester. Only one of the following may be counted: Advertising 353, 371J, 376, Public Relations 353, 371J, 376. Fulfills the communication and culture requirement in the College of Communication. Prerequisite: For advertising majors, Advertising 318J with a grade of at least B; for public relations majors, Public Relations 319; for others, none.

P R 367. Integrated Communications Management.

Public relations as a managerial problem-solving process; strategic management of programs to enhance public-organizational relationships. Three lecture hours a week for one semester. Advertising 370J and Public Relations 367 may not both be counted. Prerequisite: Advertising 344K, 345J, Marketing 320F, and Public Relations 348 with a grade of at least C in each.

P R 374. Public Relations Publications.

Production of controlled public relations media for internal and external publics; analysis of annual reports, trade magazines, and electronic publishing. Three lecture hours a week for one semester. Prerequisite: Public Relations 319 or 331, and 348, or consent of instructor; and Journalism 315 or one of the following courses: Rhetoric and Writing 309K, 309S, 325M, 379C (Topic: Grammar and Style for Writers).

P R 377H. Integrated Communications Campaigns: Honors.

Restricted to students in the Advertising or Public Relations Honors Program. The concept of media mix; matching product, consumer, and media profiles; and the conception, research, planning, and execution of advertising campaigns. Special emphasis on advanced copywriting, layout, and production for print and broadcast media. Students usually participate in major national contests involving brand development in advertising strategies. Three lecture hours a week for one semester, with additional hours to be arranged. Only one of the following may be counted: Advertising, 373, 373H, Public Relations 377H, 377K. Offered on the letter-grade basis only. Prerequisite: Upper-division standing, Advertising 370J or Public Relations 367, Public Relations 352, a University grade point average of at least 3.50, admission to the Advertising or Public Relations Honors Program, and consent of the undergraduate adviser.

P R 377K. Integrated Communications Campaigns.

Integration of theory, research methods, and communication techniques for planning, implementing, and evaluating public relations campaigns; client proposal writing and presentation. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising, 373, 373H, Public Relations 377H, 377K. Prerequisite: Public Relations 367.

P R 377M. Media Studies.

Topics in media and its effects on advertising and public relations strategies. The equivalent of three lecture hours a week for one semester; additional hours may be required for some topics. Advertising 377M and Public Relations 377M may not both be counted unless the topics vary. May be repeated for credit when the topics vary. Prerequisite: Varies with the topic.

Topic 2: Advanced Studies in Media Sales. Same as Advertising 377M (Topic 2: Advanced Studies in Media Sales). Examination of advertising media sales beyond audience measurement techniques, and quantitative and qualitative data. The equivalent of three lecture hours a week for one semester. Only one of the following may be counted: Advertising 377M (Topic 2), 378 (Topic 14: Advanced Studies in Media Sales), Public Relations 377M (Topic 2), 378 (Topic 2: Advanced Studies in Media Sales). Additional prerequisite: Upper-division standing, Advertising 345J with a grade of at least C, and consent of instructor.

P R 378. Advanced Studies in Public Relations.

Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Upper-division standing and a University grade point average of at least 2.25.

Topic 1: Ethics in Advertising and Public Relations.
Topic 3: Black Music and the Media.
Topic 4: Health Communication: Theory and Practice.
Topic 5: Integrated Communication for Nonprofit Organizations.
Topic 6: Public Relations in Entertainment.

P R 378S. Special Topics in Sports Media.

Topics in sports media related to issues in traditional and new media as they affect sports and entertainment advertising and public relations. The equivalent of three lecture hours a week for one semester or as required by the topic. Advertising 378S and Public Relations 378S may not both be counted unless the topics vary. May be repeated for credit when the topics vary. Prerequisite: Upper-division standing; Advertising 305S or Public Relations 305S with a grade of at least C; and a University grade point average of at least 2.25.

Topic 1: Advertising and Public Relations for Sports. Same as Advertising 378S (Topic 1: Advertising and Public Relations for Sports). Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 378 (Topic 30: Advertising and Public Relations for Sports), 378S (Topic 1), Public Relations 378 (Topic 30: Advertising and Public Relations for Sports), 378S (Topic 1).
Topic 2: Legal Aspects of Sports and Media. Same as Advertising 378S (Topic 2: Legal Aspects of Sports and Media). Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 378 (Topic 31: Legal Aspects of Sports and Media), 378S (Topic 2), Public Relations 378 (Topic 31: Legal Aspects of Sports and Media), 378S (Topic 2).
Topic 3: Return on Investment of Sports Media. Same as Advertising 378S (Topic 3: Return on Investment of Sports Media). Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 378 (Topic 32: Sponsorships, Endorsements, Advertising, and Promotional Events for Sports and Entertainment), 378S (Topic 3), Public Relations 378 (Topic 32: Sponsorships, Endorsements, Advertising, and Promotional Events for Sports and Entertainment), 378S (Topic 3).
Topic 4: Analysis of Sports and Entertainment Audiences. Same as Advertising 378S (Topic 4: Analysis of Sports and Entertainment Audiences). Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 378 (Topic 33: Analysis of Sports and Entertainment Audiences), 378S (Topic 4), Public Relations 378 (Topic 33: Analysis of Sports and Entertainment Audiences), 378S (Topic 4).
Topic 5: Ethics and Social Issues in Sports Branding. Same as Advertising 378S (Topic 5: Ethics and Social Issues in Sports Branding). Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 378 (Topic 34: Sports, Ethics, and Social Issues), 378S (Topic 5), Public Relations 378 (Topic 34: Sports, Ethics, and Social Issues), 378S (Topic 5).
Topic 6: Sports Audiences and Nontraditional Media. Same as Advertising 378S (Topic 6: Sports Audiences and Nontraditional Media). Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 378 (Topic 35: Sports Audiences and Nontraditional Media), 378S (Topic 6), Public Relations 378 (Topic 35: Sports Audiences and Nontraditional Media), 378S (Topic 6).
Topic 7: Contributions of Sports and Entertainment to Education and Health. Same as Advertising 378S (Topic 7: Contributions of Sports and Entertainment to Education and Health). Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 378 (Topic 36: Contribution of Sports and Entertainment to Education and Health), 378S (Topic 7), Public Relations 378 (Topic 36: Contribution of Sports and Entertainment to Education and Health), 378S (Topic 7).
Topic 8: College Sports Media. Same as Advertising 378S (Topic 8). An examination of the history of college sports media, with an emphasis on the evolution of sports coverage from NCAA-controlled limited broadcasting of football and basketball,to present day intercollegiate athletics coverage available via multiple outlets.
Topic 9: Sports Contract Negotiation Techniques. Same as Advertising 378S (Topic 9). Strategies and techniques for successfully negotiating contracts, with a special emphasis on the negotiation of sports contracts.
Topic 10: Leadership and Administration in Sports Organizations. Same as Advertising 378S (Topic 10). Designed to develop marketing skills related to events, programs, products, and facilities in the sports management field.
Topic 11: Sports and Social Media. Same as Advertising 378S (Topic 11). Designed to provide an understanding of and experience with the components and best practices of social media, marketing, and communications as they relate to sports entities and the sports field as a whole.
Topic 12: Sports Audiences. Same as Advertising 378S (Topic 12). An exploration of marketing innovations in sports to attract audiences, and the use of sports media by advertisers, sponsors, and other entities to target various customer groups.

P R 179, 279, 379. Public Relations Problems.

Individual instruction. Prerequisite: Public Relations 352.

P R 379H. Honors Tutorial Course.

Conference course of intensive study, planned by the Advertising Honors Committee; research and the writing of a substantial paper on a special public relations topic. Individual instruction. Prerequisite: Admission to the departmental honors program and consent of the undergraduate adviser.