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P R 348 P R 348. Public Relations Techniques. 3 Hours.
Analysis and production of print, electronic, and oral messages to achieve organizational objectives; fundamentals of media relations; Internet applications. Three lecture hours a week for one semester. Prerequisite: Upper-division standing; Advertising 318J with a grade of at least B; and one of the following with a grade of at least C: Journalism 317 or Public Relations 317.
Bachelor of Science in Public Relations
Undergraduate
http://catalog.utexas.edu/undergraduate/communication/degrees-and-programs/bs-public-relations/
To be awarded the degree of Bachelor of Science in Public Relations, the candidate must complete 120 semester hours of coursework and must fulfill the University's General Requirements for graduation and the Core Curriculum requirements, the college graduation requirements, the requirements and policies listed in Academic Policies and Procedures, and the requirements given in Prescribed Work, Major Requirements, and Special Requirements of the Major, below.