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TXA 379R TXA 379R. Strategic Brand Management. 3 Hours.
Examine strategic brand management and trademark protection. Explore the process of how an institution strategically manages a product category and grants rights to a specific group of licenses. Two lecture hours and one-and-a-half laboratory hours a week for one semester. Prerequisite: Textiles and Apparel 377R with a grade of at least C-.
Bachelor of Science in Textiles and Apparel
Undergraduate
The Division of Textiles and Apparel (TXA) is a science-based interdisciplinary hub providing a dynamic education – setting students up for a breadth of career and academic opportunities. Students in the Division of Textiles and Apparel are able to select from a wide range of innovative courses on campus, in New York City, NY, or Paris, France, or in studios and labs in collaboration with industry partners in the Austin, TX area. TXA students study the art of design, the science of chemistry and physics, and the application of retail principles .