Topic 1: Advertising and Public Relations for Sports. Advertising 378S (Topic 1) and Public Relations 378S (Topic 1) may not both be counted. Three lecture hours a week for one semester. Same as: P R 378S.1

Topic 2: Legal Aspects of Sports and Media. Advertising 378S (Topic 2) and Public Relations 378S (Topic 2) may not both be counted. Three lecture hours a week for one semester. Same as: P R 378S.2

Topic 3: Return on Investment of Sports Media. Advertising 378S (Topic 3) and Public Relations 378S (Topic 3) may not both be counted. Three lecture hours a week for one semester. Same as: P R 378S.3

Topic 4: Analysis of Sports and Entertainment Audiences. Advertising 378S (Topic 4) and Public Relations 378S (Topic 4) may not both be counted. Three lecture hours a week for one semester. Same as: P R 378S.4

Topic 5: Ethics and Social Issues in Sports Branding. Advertising 378S (Topic 5) and Public Relations 378S (Topic 5) may not both be counted. Three lecture hours a week for one semester. Same as: P R 378S.5

Topic 6: Sports Audiences and Nontraditional Media. Advertising 378S (Topic 6) and Public Relations 378S (Topic 6) may not both be counted. Three lecture hours a week for one semester. Same as: P R 378S.6

Topic 7: Contributions of Sports and Entertainment to Education and Health. Advertising 378S (Topic 7) and Public Relations 378S (Topic 7) may not both be counted. Three lecture hours a week for one semester. Same as: P R 378S.7

Topic 8: College Sports Media. An examination of the history of college sports media, with an emphasis on the evolution of sports coverage from NCAA-controlled limited broadcasting of football and basketball,to present day intercollegiate athletics coverage available via multiple outlets. Same as: P R 378S.8

Topic 9: Sports Contract Negotiation Techniques. Strategies and techniques for successfully negotiating contracts, with a special emphasis on the negotiation of sports contracts. Same as: P R 378S.9

Topic 10: Leadership and Administration in Sports Organizations. Designed to develop marketing skills related to events, programs, products, and facilities in the sports management field. Same as: P R 378S.10

Topic 11: Sports and Social Media. Designed to provide an understanding of and experience with the components and best practices of social media, marketing, and communications as they relate to sports entities and the sports field as a whole. Same as: P R 378S.11

Topic 12: Sports Audiences. An exploration of marketing innovations in sports to attract audiences, and the use of sports media by advertisers, sponsors, and other entities to target various customer groups. Same as: P R 378S.12

Topic 13: Business of Sports Television. Only one of the following may be counted: Advertising 378 (Topic: Business of Sports Television), 378S (Topic: Business of Sports Television), 378S (Topic 13), Public Relations 378 (Topic: Business of Sports Television), 378S (Topic: Business of Sports Television), 378S (Topic 13). Same as: P R 378S.13