ADV X82J ADV 382J Topics in Theories of Persuasive Communication and Consumer Decision Making 3 Hours
3 Lecture Hours 0 Lab Hours
Communication and behavioral science theories as they relate to contemporary advertising practices. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Doctoral