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ADV 382J ADV 382J. Theories of Persuasive Communication and Consumer Decision Making. 3 Hours.
Communication and behavioral science theories as they relate to contemporary advertising practices. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing.
Degree Requirements, Advertising
Graduate
http://catalog.utexas.edu/graduate/areas-of-study/communication/advertising/degree-requirements/
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