ADV X92 ADV 392 Topics in Advertising Theory and Research 3 Hours
3 Lecture Hours 0 Lab Hours
Examination of important current areas in advertising research and theory. Three lecture hours a week for one semester.
Pre/Corequisites: Admission to a doctoral program and consent of the graduate adviser.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Doctoral
Topic 2: Advanced Advertising Theories I.
Topic 3: Advertising Research I.
Topic 4: Advanced Advertising Theories II.
Topic 5: Advertising Research II.