ADV X18J ADV 318J Introduction to Integrated Brand Communication 3 Hours
3 Lecture Hours 0 Lab Hours
The functions of advertising and public relations; role in marketing/communications mix; economic and social influence; advertising and public relations institutions and media; campaigns and appropriations; retail and business-to-business aspects. Advertising 305 and 318J may not both be counted. Three lecture hours a week for one semester.
Grading: Student Option
Repeatable for credit: No
Academic Level: Lower Division