ADV X36 ADV 336 Topics in Multicultural Issues in Advertising and Public Relations 3 Hours
3 Lecture Hours 0 Lab Hours
Special topics exploring the impact of the major social, economic, and cultural aspects of advertising and public relations on ethnic and cultural groups in the United States. The equivalent of three lecture hours a week for one semester.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Upper Division
Topic 1: Advanced Issues in Multicultural Markets. Research in diversity in advertising; understanding human diversity; trends in United States demographics. Advertising 336 (Topic 1) and 378 (Topic 2: Advanced Issues in Multicultural Markets) may not both be counted. Three lecture hours a week for one semester. Additional prerequisite: Upper-division standing.
Topic 2: Consumer Discrimination in the Marketplace. Consumer discrimination of ethnic and racial groups in the marketplace. Advertising 336 (Topic 2) and 378 (Topic 9: Consumer Discrimination in the Marketplace) may not both be counted. Three lecture hours a week for one semester. Additional prerequisite: Upper-division standing.
Topic 3: Advertising and Black Representation. Focus on the opportunities created by the growing number of African American consumers who express their social identities in the marketplace. Advertising 336 (Topic 3) and 378 (Topic 12: Advertising and Black Representation) may not both be counted. Three lecture hours a week for one semester. Additional prerequisite: Upper-division standing.
Topic 4: Consumer Insight. A framework for analyzing consumer cognition, attitudes, and behavior by looking at both material from the behavioral sciences and techniques of consumer analysis used in marketing practice. Only one of the following may be counted: Advertising 336 (Topic 4), 378 (Topic 25: Consumer Insight), 391K (Topic: Consumer Insight). Three lecture hours a week for one semester. Additional prerequisite: Upper-division standing.