ADV X44K ADV 344K Advertising and Public Relations Research 3 Hours
3 Lecture Hours 0 Lab Hours
Introduction to social science research methods as used in advertising and marketing; emphasis on survey research and secondary data. Three lecture hours a week for one semester.
Pre/Corequisites: Forty-five semester credit hours of college coursework; Advertising 305, 318J, or Public Relations 305 with a grade of at least C-.
Restrictions: Restricted to advertising and public relations majors.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division