ADV X45J ADV 345J Advertising and Public Relations Media Planning 3 Hours
3 Lecture Hours 1 Lab Hours
An investigation of media-market measurements and strategies across the full spectrum of the industry; development of media communications plan. Three lecture hours and one laboratory hour a week for one semester.
Core Curriculum: 010
Pre/Corequisites: Forty-five semester credit hours of college coursework; Advertising 305, 318J, or Public Relations 305 with a grade of at least C-; and Advertising 309R or Public Relations 309 with a grade of at least C-.
Restrictions: Restricted to advertising and public relations majors.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division