ADV X64 ADV 364 Immersive Experiences 3 Hours
3 Lecture Hours 0 Lab Hours
Develop an understanding of an audience, the language of development, and awareness of the affordances of each medium to use them effectively in designing immersive user experiences. Work on a real-world client project, which will also be prepared for entry into an immersive storytelling competition. Only one of the following may be counted: Advertising 364, 378 (Topic: Immersive Experiences), Public Relations 364, 378 (Topic: Immersive Experiences). Three lecture hours a week for one semester.
Same as: P R 364
Pre/Corequisites: Forty-five semester hours of college coursework and consent of instructor.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division