ADV X70J ADV 370J Integrated Communications Management 3 Hours
3 Lecture Hours 0 Lab Hours
Cases and problems dealing with the management of advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Advertising 370J and Public Relations 367 may not both be counted. Three lecture hours a week for one semester.
Core Curriculum: 010
Pre/Corequisites: Advertising 344K and 345J with a grade of at least C- in each; and Marketing 320F, 337, 337H, or 337N with a grade of at least C-.
Restrictions: Restricted to advertising majors.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division