UTexas

Search Results

Search Results for "ADV X77M.3"

ADV X77M.3 ADV 377M.3  Digital Metrics  3 Hours

3 Lecture Hours  0 Lab Hours  
An exploration of the evolving scope of digital metrics and analytics by looking at the three dimensions colliding in interactive media: business, communications, and technology.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV X77M ADV 377M  Topics in Media Studies  3 Hours

3 Lecture Hours  0 Lab Hours  
Topics in media and its effects on advertising and public relations strategies. Advertising 377M and Public Relations 377M may not both be counted unless the topics vary. The equivalent of three lecture hours a week for one semester.
Pre/Corequisites: Upper-division standing; Advertising 345J with a grade of at least B; and consent of instructor; additional prerequisites vary with the topic.  
Restrictions: Restricted to students admitted to the TexasMedia Program.  
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Upper Division  
Topic 1: Advanced Media Research. Development of data analysis skills using various analytical techniques. Three lecture hours a week for one semester. Additional prerequisite: Upper-division standing.

Topic 2: Advanced Studies in Media Sales. Examination of advertising media sales beyond audience measurement techniques, and quantitative and qualitative data. Advertising 377M (Topic 2) and Public Relations 377M (Topic 2) may not both be counted. The equivalent of three lecture hours a week for one semester. Additional prerequisite: Upper-division standing, Advertising 345J with a grade of at least C, and consent of instructor.

Topic 3: Digital Metrics. An exploration of the evolving scope of digital metrics and analytics by looking at the three dimensions colliding in interactive media: business, communications, and technology.

Topic 4: Nontraditional New Media Concepts. Examination of how we consume and respond to media as it changes with new technology. Advertising 377M (Topic 4) and 378 (Topic 18: Nontraditional New Media Concepts) may not both be counted. Three lecture hours a week for one semester. Additional prerequisite: Upper-division standing. Restrictions: Restricted to students in the Texas Creative program.

Topic 5: Media Metrics. Additional prerequisite: Upper-division standing.

Topic 6: Media Research. Advertising 377 (Topic: Media Research) and 377M (Topic 6) may not both be counted. Three lecture hours a week for one semester. Additional prerequisite: Upper-division standing.

Topic 7: Media Negotiations. Additional prerequisite: Upper-division standing.

Topic 8: Digital Insights. Exploration of the terminology, measurement methods, and tools necessary for developing actionable management insights for digital content creation, promotion, and public relations.

Topic 9: Media Investments. An examination of media investments and negotiations, from both a buying and selling perspective. Investigates the activation role from all sides; the agency, vendor, and client.

Topic 10: Media Showcase. Research and project-based, designed to help remove the traditional and new barriers faced in the fields of media.
  

ADV X77M.1 ADV 377M.1  Advanced Media Research  3 Hours

3 Lecture Hours  0 Lab Hours  
Development of data analysis skills using various analytical techniques. Three lecture hours a week for one semester.
Pre/Corequisites: Upper-division standing.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV X77M.5 ADV 377M.5  Media Metrics  3 Hours

3 Lecture Hours  0 Lab Hours  
Pre/Corequisites: Upper-division standing.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV X77M.7 ADV 377M.7  Media Negotiations  3 Hours

3 Lecture Hours  0 Lab Hours  
Pre/Corequisites: Upper-division standing.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV X77M.8 ADV 377M.8  Digital Insights  3 Hours

3 Lecture Hours  0 Lab Hours  
Exploration of the terminology, measurement methods, and tools necessary for developing actionable management insights for digital content creation, promotion, and public relations.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV X77M.9 ADV 377M.9  Media Investments  3 Hours

3 Lecture Hours  0 Lab Hours  
An examination of media investments and negotiations, from both a buying and selling perspective. Investigates the activation role from all sides; the agency, vendor, and client.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

ADV X77M.10 ADV 377M.10  Media Showcase  3 Hours

3 Lecture Hours  0 Lab Hours  
Research and project-based, designed to help remove the traditional and new barriers faced in the fields of media.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division