Topic 4: Direct Marketing. Additional prerequisite: Marketing 320F.

Topic 5: One-to-One Advertising: The Internet. Additional prerequisite: Experience using HTML.

Topic 10: Copywriting. Additional prerequisite: Advertising 325 with a grade of at least C, and consent of instructor.

Topic 15: Creative Project: Writing. Additional prerequisite: Advertising 325 with a grade of at least C-, and consent of instructor.

Topic 19: Online Consumer Research. Additional prerequisite: Advertising 344K and consent of instructor.

Topic 20: Account Planning. Additional prerequisite: Advertising 344K and 345J.

Topic 21: Semester in Los Angeles: Entertainment Promotion, Press, and Public Consider the core disciplines of research, creative, distribution, advertising, publicity, and promotion as they apply to entertainment. Only one of the following may be counted: Advertising 378 (Topic: Entrtnmnt Prss/Publc Reltn-L A), 378 (Topic 21), Public Relations 378 (Topic: Entrtnmnt Prss/Publc Reltn-L A), 378 (Topic 21). Same as: P R 378.21 Restrictions: Restricted to students admitted to the Semester in Los Angeles Program.

Topic 24: Digital Creative Portfolio. Additional prerequisite: Advertising 325 with a grade of at least C, and consent of instructor.

Topic 27: Advanced Media Research, Insights, and Analysis. Additional prerequisite: Advertising 344K with a grade of at least C- and consent of instructor.

Topic 28: Online Consumer Behavior and Research. Additional prerequisite: Advertising 344K and consent of instructor.

Topic 29: Business to Business Integrated Communication Management. Cases and problems dealing with the management of business to business integrated communication, advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Advertising 378 (Topic 29) and Public Relations 378 (Topic 7) may not both be counted. Additional prerequisite: The following with a grade of at least C: Advertising 344K and 345J, and Marketing 320F or 337.

Topic 37: Social Enterprise Branding. Focus on the development of strategic branding and communication for businesses focused on balancing purpose and profit. Explore components of brand identity and implementation as they relate to the success or failure of companies enacting social impact across a number of industries. Only one of the following may be counted: Advertising 378 (Topic: Social Enterprise Branding), 378 (Topic 37), Public Relations 378 (Topic: Social Enterprise Branding), 378 (Topic 37). Same as: P R 378.37

Topic 38: Influencer Marketing. Identify, analyze, approach, manage, and measure business goals. Differentiate between attention and influence. Only one of the following may be counted: Advertising 378 (Topic: Influencer Marketing), 378 (Topic 38), Public Relations 378 (Topic: Influencer Marketing), 378 (Topic 38). Same as: P R 378.38

Topic 39: Pop Star Activism. Engage with issues of diversity, political activism, public relations, and marketing communication through the lens of popular music. Only one of the following may be counted: Advertising 378 (Topic: Pop Star Activism), 378 (Topic 39), Public Relations 378 (Topic: Pop Star Activism), 378 (Topic 39). Same as: P R 378.39

Topic 40: Environmental Communication. Discuss environmental current events with hands-on agency/client experience. Develop authentic communication strategies and tactics that can protect the environment and advance cutting-edge sustainability technologies. Only one of the following may be counted: Advertising 378 (Topic: Environmental Communication), 378 (Topic 40), Public Relations 378 (Topic: Environmental Communication), 378 (Topic 40).

Topic 41: Advertising Intelligence. Analyze how insights enhance decision making in advertising and public relations in areas such as campaign development, segmentation, positioning, product development, and promotion. Review advertising and public relations problems and processes in ways that will benefit from informed decision making. Only one of the following may be counted: Advertising 378 (Topic: Advertising Intelligence), 378 (Topic 41), Public Relations 378 (Topic: Advertising Intelligence), 378 (Topic 41). Same as: P R 378.41

Topic 42: Issues in Black American Advertising and Public Relations. Explore cultural critiques of the advertising and public relationship industry related to historical and contemporary challenges involving representation, systemic injustice, stereotypes, and social responsibility involving the Black American experience. Only one of the following may be counted: Advertising 378 (Topic: Issues in Black American AD/PR), 378 (Topic 42), Public Relations 378 (Topic: Issues in Black American AD/PR), 378 (Topic 42). Same as: P R 378.42

Topic 43: Digital Social Media Analytics. Explore cutting edge technologies that enable public relations and advertising professionals to better understand online conversations and audience behaviors. Examine how to recommend creative solutions for engaging key stakeholders. Determine how data, creative, and strategy intersect. Only one of the following may be counted: Advertising 378 (Topic: Digital Social Media Analytics), 378 (Topic 43), Public Relations 378 (Topic: Digital Social Media Analytics), 378 (Topic 43). Same as: P R 378.43

Topic 44: Digital Social Media Production. Explore the required skills to plan, capture, edit, and produce digital social media content. Advertising 378 (Topic: Digitl Social Media Prodctn) and 378 (Topic 44) may not both be counted.

Topic 45: 360 Video Production. Examine the required skills to plan, capture, edit, and produce 360 videos. Advertising 378 (Topic: 360 Video Production) and 378 (Topic 45) may not both be counted.

Topic 46: Television and Film Publicity. Examine the different roles within the entertainment business. Explore key industry terms, events, companies, and other entities. Survey vital entertainment news sources and publications, engaging press, and full campaign execution. Only one of the following may be counted: Advertising 378 (Topic: TV and Film Publicity-L A), 378 (Topic: TV Publicity-L A), 378 (Topic: Television Publicity-L A), 378 (Topic Telvision Publicity), 378 (Topic: Film and TV Publicity), and 378 (Topic 46). Restrictions: Restricted to students admitted to the Semester in Los Angeles Program.

Topic 47: Social Issues. Explore a brief history and a contemporary look at social issues in advertising and public relations in New York. Discuss corporate and social responsibility, social issues in personal and influencer branding, strategic communication for advancing social change, and crisis communication spanning the contexts of organizational and global crises. Examine how social issues come to bear on advertising and PR in specific industries that are an integral part of the New York market, including healthcare, fashion, non-profits, and finance. Advertising 378 (Topic: Social Issues-UTNY) and 378 (Topic 47) may not both be counted.

Topic 48: Sustainability Communication Research. Examine the core principles of designing, implementing, and reporting an applied research project. Discuss conceptual development, literature review, research design, ethical considerations, and fieldwork skills. Advertising 378 (Topic: Sustainability Comm Research) and 378 (Topic 48) may not both be counted.