Topics in sports media related to issues in traditional and new media as they effect sports and entertainment advertising and public relations.

An examination of the history of college sports media, with an emphasis on the evolution of sports coverage from NCAA-controlled limited broadcasting of football and basketball,to present day intercollegiate athletics coverage available via multiple outlets.

Strategies and techniques for successfully negotiating contracts, with a special emphasis on the negotiation of sports contracts.

Designed to develop marketing skills related to events, programs, products, and facilities in the sports management field.

Designed to provide an understanding of and experience with the components and best practices of social media, marketing, and communications as they relate to sports entities and the sports field as a whole.

An exploration of marketing innovations in sports to attract audiences, and the use of sports media by advertisers, sponsors, and other entities to target various customer groups.