ADV X82 ADV 382 Quantitative and Qualitative Research 3 Hours
3 Lecture Hours 0 Lab Hours
An introduction to advertising research designs and procedures. Advertising 380J (Topic: Quantitatv and Qualitatv Rsch) and 382 may not both be counted. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing.
Grading: Student Option
Repeatable for credit: No
Academic Level: Doctoral