Topic 1: Art Directors' Seminar. Explore concepts, formats, and skills relevant to the work of art directors in the field of advertising, including color theory, typography, layout, and software expertise. Restrictions: Restricted to students admitted to the Texas Creative program.
Topic 2: Portfolio I. Introduction to conceptual thinking and art direction/copywriting skills in the context of building a creative advertising portfolio. Receive evaluations on portfolios by industry professionals.
Topic 3: Portfolio II. Designed for aspiring art directors and copywriters in the context of building a creative advertising portfolio. Focus on learning how to pitch creative ideas. Receive evaluations on portfolios by industry professionals. Additional prerequisite: Advertising 483 (Topic 2) with a grade of at least C-.
Topic 4: Portfolio III. Designed for aspiring art directors and copywriters in the context of building a creative advertising portfolio. Focus on the development of a personal brand, networking with professional contacts, and submission of creative work to industry competitions. Receive evaluations on portfolios by industry professionals. Additional prerequisite: Advertising 483 (Topic 3) and 483 (Topic 1) with a grade of at least C-.
Topic 5: Portfolio IV. Focus on more sophisticated execution, integrated campaign development and submission of creative work to industry competitions. Receive evaluations on portfolios by industry professionals. Additional prerequisite: Advertising 483 (Topic 4) with a grade of at least C-.