ADV X85 ADV 385 Topics in International Advertising 3 Hours
3 Lecture Hours 0 Lab Hours
Study of the managerial, economic, legal, and cultural aspects of multinational advertising. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing and consent of instructor.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Doctoral
Topic 1: Strategic Advertising Principles.
Topic 2: Account Planning.
Topic 3: Media Management.
Topic 4: Strategic Advertising Management.
Topic 5: Multicultural Advertising: Theory and Research.