ADV X85 Topics in International Advertising
ADV 385 Topics in International Advertising 3 Hours
Study of the managerial, economic, legal, and cultural aspects of multinational advertising.
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ADV X85.1 Strategic Advertising Principles
ADV 385.1 Strategic Advertising Principles 3 Hours
ADV X85.2 Account Planning
ADV 385.2 Account Planning 3 Hours
ADV X85.3 Media Management
ADV 385.3 Media Management 3 Hours
ADV X85.4 Strategic Advertising Management
ADV 385.4 Strategic Advertising Management 3 Hours
ADV X85.5 Multicultural Advertising: Theory and Research
ADV 385.5 Multicultural Advertising: Theory and Research 3 Hours