ADV X91K ADV 391K Topics in Seminar in Advertising 3 Hours
3 Lecture Hours 0 Lab Hours
Survey and analysis of current advertising issues and practices. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Doctoral
Topic 1: Interactive Advertising.
Topic 2: Advanced Account Planning.
Topic 3: Advanced Advertising Research.
Topic 4: Audiences for Nonprofit Organizations.
Topic 5: Integrated Communication for Sports.
Topic 6: Media Research.
Topic 7: Public Relations Theory.
Topic 8: Quantitative Models in Advertising.
Topic 9: Social Media. Advertising 391K (Topic: Social Media) and Advertising 391K (Topic 9) may not both be counted. Additional prerequisite: Consent of instructor.
Topic 10: Business to Business Integrated Communication Management. Cases and problems dealing with the management of business to business integrated communication, advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications.