ADV X91K Topics in Seminar in Advertising
ADV 391K Topics in Seminar in Advertising 3 Hours
Survey and analysis of current advertising issues and practices.
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ADV X91K.1 Interactive Advertising
ADV 391K.1 Interactive Advertising 3 Hours
ADV X91K.2 Advanced Account Planning
ADV 391K.2 Advanced Account Planning 3 Hours
ADV X91K.4 Audiences for Nonprofit Organizations
ADV 391K.4 Audiences for Nonprofit Organizations 3 Hours
ADV X91K.5 Integrated Communication for Sports
ADV 391K.5 Integrated Communication for Sports 3 Hours
ADV X91K.6 Media Research
ADV 391K.6 Media Research 3 Hours
ADV X91K.7 Public Relations Theory
ADV 391K.7 Public Relations Theory 3 Hours
ADV X91K.8 Quantitative Models in Advertising
ADV 391K.8 Quantitative Models in Advertising 3 Hours
ADV X91K.10 Business to Business Integrated Communication Management
ADV 391K.10 Business to Business Integrated Communication Management 3 Hours
Cases and problems dealing with the management of business to business integrated communication, advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications.