Explores and applies existing behavioral economics findings to all areas of business, and also instructs how to run studies to learn how to "nudge" people toward or away from particular behaviors. For each semester hour of credit earned, one lecture hour a week for one semester. Only one of the following may be counted: Business, Government, and Society 188, 288, 388; Marketing 382 (Topic: Behavioral Economics); 282, 382 (Topic 27). Offered on the letter-grade basis only. Prerequisite: Graduate standing.