CMS X67C CMS 367C Topics in Corporate Communication 3 Hours
3 Lecture Hours 0 Lab Hours
Three lecture hours a week for one semester.
Pre/Corequisites: Forty-five semester hours of college coursework; additional prerequisites vary by topic.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Upper Division
Topic 1: Corporate Identity, Image, and Reputation. Examine the fundamental role that communication plays in corporate identity development, image creation, and reputation management, and how those interrelated constructs relate to various other organizational processes. Communication Studies 367C (Topic: Corp Identity/Image/Reputation) and 367C (Topic 1) may not both be counted.
Topic 2: Crafting Corporate Communication Messages. Practice crafting a variety of professional messages that are clear, concise, audience-specific, and that effectively achieve their goal.
Topic 3: Disaster and Crisis Communication. Demonstrate how communicating and using appropriate technology make the difference in how people prepare, respond, and recover from disasters as well as how organizations manage crises.
Topic 4: The Art of Meetings. Discover how to participate in, plan, execute, and follow up to virtual and in-person meetings as a leader.