Examine the fundamental role that communication plays in corporate identity development, image creation, and reputation management, and how those interrelated constructs relate to various other organizational processes.

Practice crafting a variety of professional messages that are clear, concise, audience-specific, and that effectively achieve their goal.

Demonstrate how communicating and using appropriate technology make the difference in how people prepare, respond, and recover from disasters as well as how organizations manage crises.

Discover how to participate in, plan, execute, and follow up to virtual and in-person meetings as a leader.